GLAMZILLA

Sitting at rank 533 out of 1349 tracked creators, this account is a mid-tier name with 2.7M followers, which is 2.5 times the median size of 1.1M. The growth trajectory is slow for an account that has been active for 10.2 years while gaining about 22.2K followers per month. While average views sit at 305.6K, the like rate of 6.96% exceeds the median of 4.93%. The rest of this report covers specific engagement trends and content performance.

This audience approves of the content at a higher rate than usual, ranking 499 out of 1349. The engagement data reveals how viewers interact with the posts after watching. Saves represent the highest level of intent to return with a rate of 0.247% and 756 total instances. Comments and shares follow closely at 0.114% and 0.111% respectively, totaling 348 and 339 counts. This audience prioritizes the content as a reference point over active conversation or word-of-mouth spread. Brands can expect high retention value from this audience rather than immediate social amplification. Reach is inconsistent across the 26 videos, with a consistency coefficient of 1.3. Only four videos hit the 2x average mark while one reached the 5x threshold. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 2.7 million followers, they can command a contract value between $10,000 and $15,000 per post. This high ceiling exists because sponsorship pay scales with total audience size. In contrast, the Creator Fund pays only pennies per thousand views. Brand deals offer far more stability than the low payouts from basic platform funds. The creator sits in a strong position at rank 533 of 1349. They are well above the median follower count and maintain a high engagement rate to justify premium pricing. A buyer should treat the upper end of their range as a ceiling for negotiations rather than a fixed salary. At an average of 305.6K views, a quote near $15,000 results in a cost per view of roughly $0.05. This metric helps a brand determine if they are paying for actual reach or the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives on mid-length clips between 30 and 60 seconds. You should prioritize this duration over the under 15-second format to capture more attention before the drop in engagement. Original audio appears on most posts, choosing a consistent brand identity over the reach of trending sounds. Captions average 114 characters to provide context without being overly brief. Enabling both duet and stitch options keeps the content accessible for others to remix and build upon. The standout video lasted 105 seconds and earned 5.2 times the normal reach. It pulled in a high like-to-comment ratio of 75 to 1, meaning it succeeded through passive viewing rather than sparking debate. Average views of 305.6K indicate an established audience size where consistency is key. This account serves a large base that responds well to longer, visually driven content.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 9 total occurrences. This category represents the most frequent length among the 26 recent videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with high frequency and a solid follower rank. They post over ten times weekly compared to the average of less than two. This volume is supported by a top-tier ranking in terms of posting frequency. However, the recent pace has only been established for eighteen days. The higher consistency score indicates an erratic rhythm rather than a clockwork schedule. Content typically lands on Tuesday and Friday with the busiest hour occurring at 04:00 UTC. Saturday is the quietest day for new uploads. Marketers can expect a high volume of content but should prepare for some unpredictability in the exact timing. You can reliably plan a campaign around their heavy output, specifically targeting the Tuesday and Friday windows to align with fresh posts.

Audience & Reach

The account ranks in the top half of the tracked creator pool with a follower count over double the median. This position indicates that a single campaign can reach a wide audience beyond a niche circle. The like rate sits well above the median for this platform. A higher engagement rate per viewer means a sponsored message will land with more weight than typical placements. This audience fits the beauty and cosmetics category because the high engagement levels combined with the follower volume suggest a dedicated interest in aesthetic content.