Moki

This creator ranks 1088 out of 1349 tracked accounts and holds a follower count that is 0.1 times the median size of 1.1 million, making this a small account. Growth is slow at 1.9K new followers per month for an account that has been active for 6.2 years. While average views reach 1.2 million, the like rate of 9.79% clears the 4.93% median to indicate high engagement from those who see the content. The rest of this report covers deeper performance metrics and audience behavior patterns.

This audience approves of the content at nearly double the platform median rate of 4.93%. The high like rate puts the creator in rank 280 out of 1349. Saves represent the most frequent active behavior with a 0.575% rate compared to 0.18% shares and 0.028% comments. These figures correspond to 6.8K saves, 2.1K shares, and 334 comments per video. The audience prioritizes keeper value over immediate discussion or word of mouth. A brand should treat this as a repository for evergreen content rather than a hub for community conversation. The reach shows some volatility with a consistency coefficient of 2.63. Four videos reached double the average while three hit the 5x mark. This indicates inconsistent growth patterns despite high engagement depth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their high engagement and steady reach. A follower count of 142.1K suggests a sponsorship band between $1,000 and $3,500 per post. This model favors brand deals over the Creator Fund because platform payouts pay only pennies per thousand views. Sponsorship income scales with the size of the audience while creator fund payments rely on volume alone. The rank of 1088 out of 1349 places this account as a value buy for advertisers. Because they sit below the median, their quoted rate acts as a ceiling to negotiate under rather than a fixed salary. A high like rate allows them to command the top end of that specific range. A cost per view calculation of $0.0029 helps buyers verify if a quote pays for actual reach or just the creator name. These are modelled estimates from public metrics, not disclosed earnings.

Most videos on this feed fall between 60 and 180 seconds. You should aim for this longer duration to match the core content style of the account. The standout clip at 16 seconds reached over ten times the average views, meaning shorter clips can bridge a large gap in engagement when they hit. Original audio appears on less than half of the posts, so the creator often trades unique branding for the reach of trending sounds. Captions stay detailed at an average of 122 characters to provide context alongside the visuals. Open settings for both duets and stitches invite other creators to remix the content. The top video earned over 400 likes per comment, meaning it won through passive watching rather than active debate. Average views exceed one million, showing this account maintains a very high floor of reach regardless of specific tactics.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds as they are the most frequent length. There is no engagement line provided to determine if this length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because they maintain a top-tier follower rank despite posting well below the field median. The account maintains a long-term pace of roughly one post every two weeks, a habit established over many months. While their low consistency grade and high variation in gap timing indicate an erratic schedule, their reach remains high relative to their output. Content typically lands on Thursday and Saturday, with Sunday being the quietest day for new uploads. The most frequent hour for a new post is 17:00 UTC. Marketers should expect sporadic drops rather than a predictable drumbeat of content. You can target the Thursday or Saturday windows to time a tie-in, but do not rely on a regular weekly cadence for campaign planning.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator. This specific rank indicates that a single campaign will reach a niche segment rather than a broadcast scale. The like response is nearly double the platform median. A brand message here earns a stronger engagement signal per viewer compared to average accounts. This profile fits the entertainment category because the high like rate suggests strong content affinity despite the smaller follower count.