Wilsem Hardware

This account ranks 1028 out of 1349 tracked creators and holds 189.0K followers, making it a small account that sits at 0.2x the median follower count of 1.1M. It is gaining 44.6K followers every month, which represents fast growth for an account only 0.4 years old. While average views reach 4.9M per video, the like rate of 1.40% falls below the 4.93% median. The rest of this report covers detailed engagement breakdowns and content performance trends.

This audience approves less than usual compared to the platform median. The low like rate ranks 1259 out of 1349 creators. Engagement data shows high intent to return despite lower passive approval. Saves are the most frequent action at 0.071% for 3,400 total saves. Shares follow at 0.025% with 1.2K instances. Comments sit at 0.012% for 564 interactions. The audience prioritizes saving content as a reference over active discussion or social sharing. Brands should treat this channel as a repository for high-value utility rather than a hub for conversation. Reach is erratic with a consistency coefficient of 5.19. Only two videos reached double the average while one hit five times the average. This is an active audience that values saved utility over passive scrolling.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator rather than the Creator Fund. Based on 189.0K followers, expected sponsorship payouts fall between $2,000 and $3,800 per post. This disparity exists because Creator Fund payouts scale with views but pay only pennies per thousand. Sponsorship fees scale with follower count to reward the established audience size. A rank of 1028 out of 1349 places this creator below the median in total reach. They represent a value buy for brands rather than a premium name who can command high premiums or decline briefs. The $3,800 upper limit serves as a ceiling to bargain under instead of a fixed salary. A cost per view check shows that an average view costs between $0.41 and $0.77 in the sponsorship market. This calculation helps a buyer determine if a quote pays for actual reach or just the creator name. These are modelled estimates from public metrics, not disclosed earnings.

Most videos land in the 30 to 60 second range. Use this duration as your standard to match the primary engagement window of the account. The gap between these clips and those under 15 seconds is notable because nearly 80 percent of the content favors the longer format. This choice prioritizes depth over speed. Original audio dominates the feed, meaning the creator trades easy trend reach for a consistent brand identity. Captions stay short at roughly 49 characters to keep focus on the visuals. Duet and stitch settings remain open for nearly every post to invite others to remix the content. The top video reached 147.4 million views, which is over 30 times the usual reach. Its high like-to-comment ratio shows it earned passive watching rather than active debate. Average views of 4.9 million show a large established audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds as they make up the vast majority of content. The average video length is 58 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post well above the field median with a high volume of content. They produce over five videos weekly compared to the average of less than two. This output provides a frequent stream of content for your team to track. While the frequency rank is solid, the consistency score indicates an erratic pace with irregular gaps between uploads. This pattern has persisted for only several weeks, so the rhythm is not yet a long-term proven habit. New content most often lands on Tuesday and Thursday around 12:00 UTC. Sunday remains the quietest day for new posts. You can expect frequent drops from this creator, making it easier to find opportunities for timely tie-ins during their active windows.

Audience & Reach

The follower count sits at a 0.2x multiple of the median creator. This low rank indicates an audience that lacks broadcast scale for a single campaign. While average plays are high, the small follower base means a brand can expect limited reach beyond those specific viral moments. A like response of 1.4% falls well below the median rate. Such a gap suggests the content reaches many people but fails to generate deep engagement with the message. A sponsored post here may struggle to land effectively with the viewers it reaches. This profile fits the technology category because the low interaction relative to high play counts points toward a passive viewing audience interested in hardware specs rather than community interaction.