MAY B VLOGS

This account is a small creator that ranks 1027 out of 1349 tracked creators with its 190.3K followers being 0.2 times the median size of 1.1M. Growth is slow as it gains only 2.5K followers per month despite existing for 6.5 years. While average views reach 3.2M, the 0.89% like rate falls well below the 4.93% median. The rest of this report details specific engagement trends and content performance.

This audience approves less than usual compared to the platform median. The low like rate ranks 1312 out of 1349. Saving content is the dominant behavior with a 0.064% rate, followed by sharing at 0.023%. These actions totaling 2,000 saves and 728 shares show high intent to keep or share information despite low public approval. Commenting and downloading are nonexistent for this audience. Brands should focus on utility and reference value rather than community building or immediate engagement. Reach is erratic due to a 1.22 consistency coefficient. Six videos reached the 2x average while one hit the 5x mark across 36 total posts. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary income stream for this creator due to their follower count. A brand deal for an account with 190.3K followers typically falls between $800 and $2,400 per post. Creator Fund payouts are much lower because they pay pennies per thousand views regardless of reach. Sponsorships scale with the size of the audience while the fund relies on volume alone to generate small sums. The ranking of 1027 out of 1349 places this creator in a position where they are a value buy for advertisers. Because they sit below the median, their quoted rate should be viewed as a ceiling to bargain under rather than a fixed salary. A cost per view calculation shows that $800 divided by 3.2M views results in a low cost per impression. This suggests a buyer can negotiate hard to ensure they are paying for actual reach instead of a premium name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips drive this feed because most posts land under 15 seconds. You should prioritize these quick cuts over longer content since they represent the core of what works here. Original audio is used on nearly 70% of videos to build a distinct brand identity even if it means skipping out on some trending reach. Captions average 127 characters, so you should provide enough text to give the video context without being too brief. Open duet and stitch settings invite other creators to interact with every post. The top video lasted 20 seconds and earned 6.8 times the normal reach of a standard post. It gathered tens of thousands of likes but no comments, meaning it succeeded through passive watching rather than active debate. Average views around 3.2 million show this account has already established a large, steady audience. Your goal should be to replicate these consistent high numbers by following these specific format choices.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds since they make up over 70 percent of recent content. The average duration of 13 seconds confirms a preference for short clips.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this account because it maintains a top-tier view count despite posting well below the field median. The creator produces content at roughly half the frequency of the average peer, yet maintains a high rank in total views. This pace has been established for nearly a year, indicating a deliberate choice rather than a lack of activity. The inconsistent gap between posts suggests an erratic rhythm rather than a clockwork schedule. New content most frequently appears on Monday and Tuesday, while Wednesday remains the quiet day. Marketers should expect sporadic drops rather than a steady drumbeat. You can target the Monday and Tuesday windows to align with these specific upload days for any upcoming campaign.

Audience & Reach

The audience size sits at a 0.2x multiple of the median creator. This low ranking means a single campaign will reach a smaller, more niche group rather than providing broad coverage. Like rates fall well below the median average. Because the engagement is lower than expected per view, a brand message may struggle to gain traction with the viewers who see it. This audience fits the lifestyle category because the small follower count and low like response indicate a specific niche interest rather than general appeal.