grace

This account ranks 1030 out of 1349 tracked creators and holds a follower count that is 0.2 times the median size of 1.1 million, making it a small account. Growth is slow for an account that has been active for 5.2 years with a gain of 3.0K followers per month. The average view count of 294.9K sits well above what is expected for its follower base size. A like rate of 5.72% exceeds the median of 4.93%. The rest of this report details engagement depth and content consistency.

This audience approves content at a rate above the platform median. High save rates of 1.737% compared to 0.557% shares and 0.033% comments show a clear preference for archiving over discussion. The raw figures of 5,100 saves and 1,600 shares across the content indicate that viewers treat these posts as reference material rather than conversation starters. Brands should focus on evergreen utility to capture this intent to return. Reach is inconsistent with a coefficient of variation of 3.45. Only three videos hit the 2x average while two reached the 5x mark. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator because of their high engagement levels. They likely earn between $1,000 and $3,500 per campaign based on a follower count of 188.6K. While Creator Fund payouts scale with views, those payments only offer pennies per thousand views. Sponsorship money scales directly with the audience size to provide a much higher return on investment for brands. Their rank of 1030 out of 1349 positions them as a value buy rather than a premium authority. This ranking means the quoted range serves as a ceiling for negotiations instead of a fixed salary. A buyer can use this position to negotiate lower rates because they do not command the same leverage as top-ranked creators. The cost per view calculation shows that a quote near $3,500 pays roughly $0.012 per view. This allows a buyer to determine if a high quote is paying for actual reach or just the creator name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds make up the majority of this feed and earn a higher engagement rate than longer segments. Build content toward that shorter window to capture the primary audience interest. Original audio appears on most posts, meaning the creator prioritizes a specific brand feel over the reach of trending sounds. Captions average 120 characters to provide clear context for viewers while keeping the focus on hair and curls. The standout video lasted 89 seconds and pulled 20 times more views than the typical post. This clip earned 91 likes for every single comment, indicating it won through passive watching rather than active debate. Average views of nearly 300k mark this as a stable, established account. Success here relies on consistent aesthetic appeal to maintain a steady audience base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 24 out of 37 videos in this range. No engagement line is provided for this chart.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern is Dormant or erratic. Grace posts below the field median with a high consistency variance that indicates an unpredictable posting rhythm. Her content drops have been irregular for nearly six months, making it difficult to forecast exact dates for new uploads. While her follower count is solid, the inconsistent gap between posts means she does not follow a clockwork schedule. You can expect sporadic drops rather than a dependable drumbeat of content. New videos are most likely to appear on Monday or Tuesday, while Sunday remains the quietest day. The 02:00 UTC hour is her busiest window for fresh uploads.

Audience & Reach

The audience size ranks at 1030 of 1349 with a 0.2x multiplier relative to the median creator. This indicates a niche reach where a single campaign will target a specific community rather than reaching broadcast-scale totals. The like rate exceeds the median by approximately 0.79 percentage points. This higher engagement rate means a brand message earns a stronger response from viewers compared to average accounts. The audience fits the beauty category because the high engagement rates suggest a focused interest in aesthetic content despite the smaller follower count.