Izzy

This account ranks 1031 out of 1349 tracked creators and holds a follower count that is 0.2 times the median of 1.1 million. This makes it a small account compared to the broader field. Growth is slow given the age of 6.6 years and the monthly gain of 2.4K followers. The average view count of 208.9K sits well above what would be expected for an account with its follower size. A like rate of 7.50% clears the median of 4.93%, indicating high engagement from those who see the content. The rest of this report provides a deeper look at audience engagement and content consistency.

This audience approves of content at a rate well above the median. High engagement levels rank this creator 453 out of 1349. The data shows that shares are the primary driver of growth with a 0.695% rate. This is followed by saves at 0.25% and comments at 0.011%. With 1,500 shares, 522 saves, and 23 comments per video, the audience prioritizes word-of-mouth spread over community discussion. Brands can expect high advocacy but lower direct interaction. Reach is erratic due to a consistency score of 5.33. Only one video hit the 5x mark while one other cleared 2x. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on 188.2K followers, expected brand deals likely fall between $400 and $900 per post. This income far outpaces the Creator Fund because that program pays only pennies per thousand views. While view counts are high, the fund cannot match the scale of direct brand partnerships tied to follower totals. The rank of 1031 out of 1349 places this creator below the median for reach. Brands can treat this position as a value buy rather than a premium name. The quoted range serves as a ceiling for negotiations instead of a fixed salary. A high like rate suggests stronger engagement, but the lower rank means buyers should push for better rates. A cost per view calculation helps determine if a quote pays for reach or fame. Dividing the $900 upper limit by 208.9K average views results in a gut check of roughly $0.004 per view. This confirms that high costs would indicate a premium for the name rather than actual impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips are the core of this feed with most content landing under 15 seconds. Making videos in this shorter window outperforms the longer options by a large margin since the engagement rate for the top video was nearly double what typicaler reach suggests. Original audio appears on over 80% of posts, choosing brand identity over the easy reach of trending tracks. Captions stay brief at an average of 39 characters to keep the focus on visual storytelling. Disabling both duets and stitches ensures the audience stays focused solely on this creator's output rather than others. The standout clip lasted 11 seconds and pulled 6.5 million views, roughly 31 times the normal reach for this account. It earned over 1200 likes for every single comment, meaning it won through passive watching rather than sparking a debate. Average views of about 209k mark this as a stable, established presence. Success here relies on high-frequency production in short formats to maintain steady volume.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 23 out of 34 total posts falling into this category. The engagement line is not provided to determine if this length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with a high frequency rank. Their output of nearly six videos per week creates a steady stream for brands to work with. This pace has been established for several weeks, though the erratic consistency score suggests their posting intervals vary from day to day. You can expect new content most often on Saturday and Sunday, while Wednesday is their quietest day. The busiest hour for uploads occurs at 01:00 UTC. Marketers can rely on a frequent drumbeat of posts rather than sporadic drops. Align your campaign tie-ins with the weekend windows when new content most frequently appears.

Audience & Reach

The follower count sits at a 0.2x multiple of the median creator size. This indicates an audience that remains below broadcast scale for a single campaign. High engagement levels push the like rate well above the median average. A brand message can expect to land with more weight per viewer than the typical account in this category. The high ratio between views and followers suggests content travels beyond the immediate follower base. Such reach means a sponsored post can find traction outside of the core follower circle. This audience fits the beauty category because the high like rate signals an engaged community for visual products.