ᴇʟʟᴀ 🎀 ᴀɴᴅ ᴛᴇꜱꜱʏ🥀

This account ranks 1024 out of 1349 creators and holds 193.6K followers, making it a small account that is less than half the size of the median creator. Growth is slow as it has only gained 4.6K followers per month over its 3.5 year lifespan. While average views reach 650.7K per video, the like rate of 10.08% more than doubles the 4.93% median to indicate high engagement relative to audience size. The rest of this report breaks down specific content performance and engagement trends.

This audience approves content at double the platform median rate of 4.93%. This high approval puts the creator in rank 257 out of 1349. Shares are the most frequent action taken by viewers, followed by comments and saves. The data shows 0.42% shares, 0.167% comments, and 0.299% saves for every view. These actions translate to 2.7K shares, 1.1K comments, and 1.9K saves per video. High sharing rates indicate strong word-of-mouth advocacy while the low comment rate suggests a more passive dialogue. Brands should focus on content that encourages external distribution rather than back-and-forth conversation. Reach is inconsistent across the 38 videos. Only three videos reached twice the average view count and two hit five times the average. A consistency coefficient of 4.13 indicates erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. Based on a follower count of 193.6K, the expected sponsorship range sits between $2,000 and $4,000 per post. This high-value stream outweighs Creator Fund payouts because those payments scale with views and pay only pennies per thousand impressions. The rank of 1024 out of 1349 places this creator below the median for follower count. They represent a value buy rather than a premium name who can demand top-tier rates. The quoted band acts as a ceiling to negotiate under rather than a fixed salary. A high like rate suggests they command the higher end of that specific bracket. A cost per view check helps determine if a quote pays for reach or brand authority. Dividing the $4,000 upper limit by 650.7K average views results in roughly $0.006 per view. This low figure indicates most of the budget goes toward the creator's name and engagement rather than raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips of 15 to 30 seconds form the core of this feed. Target this range for your content because it captures more engagement than the 30 to 60 second segment. The difference between these two lengths is substantial as the shorter format captures a much higher percentage of the audience. Original audio appears in over 80% of posts, choosing brand identity over the reach of trending sounds. Short captions around 19 characters keep the focus on the visual. Duet and stitch are almost always enabled to invite other creators into the loop. The standout video lasted 11 seconds and reached 23.8 times the average view count. It earned 67 likes for every single comment, showing that quick taps won over deep discussion. Average views of 650.7K indicate a solid established reach rather than a small niche climb.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds because they are the most frequent length. No engagement data was provided to determine the best performing length.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this account because it maintains a top-tier follower rank despite posting well below the field median. The creator produces content at a much slower pace than most peers, yet achieves high average views that indicate a focus on quality over volume. This steady behavior has persisted for over a year, establishing a durable habit for the brand to track. However, the inconsistent gaps between posts mean her output lacks a clockwork regularity. Marketers should expect sporadic drops rather than a predictable drumbeat of content. New videos most frequently appear on Wednesday and Thursday, while Saturday remains a quiet day. The busiest upload hour occurs at 21:00 UTC.

Audience & Reach

The audience size sits below the median creator, which means a single campaign will reach a niche group rather than a broad population. This lower rank indicates that while content may perform well individually, the total follower base limits the width of a single placement. High like rates compared to the median mean that viewers engage with the content more frequently than average. A brand message placed here will land with much higher intensity per viewer than on a typical account in this category. The high engagement levels and specific audience size make this profile fit for Beauty.