middlepets

This account ranks 1025 out of 1349 creators and holds a follower count of 192,000 which is 0.2 times the median of 1.1 million followers. It is a small account based on this ranking and its size relative to the average creator. Growth is steady at 12,000 new followers every month over its 1.3 year lifespan. The average view count of 97.7K per video is in line with what an account of this follower size would predict. However, the 2.19% like rate falls below the 4.93% median. This gap suggests that while the content reaches a broad audience, it fails to generate high levels of active engagement from those viewers. The rest of the report covers specific content performance and audience demographics.

This audience approves less than the typical viewer because the like rate sits at 2.19% against a 4.93% median. The behavior data shows that shares are the primary driver of engagement with 0.346% of views resulting in a share. Saves follow at 0.121%. These two actions outpace comments and downloads to show high advocacy and keeper value. While the audience generates 34 comments, 338 shares, and 119 saves per video, they do not download content. Brands should focus on high-shareable creative assets rather than community building or utility-based tutorials. Reach is inconsistent with a coefficient of variation of 2.57. Only 11.4% of the 35 videos hit the 2x average mark, and only 3 reached the 5x threshold. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on their follower count, they should command a brand fee between $1,000 and $2,500 per post. This income source is much more lucrative than the Creator Fund because it scales with audience size rather than raw views. The Creator Fund pays only pennies per thousand views, making it an unreliable primary income source compared to direct brand deals. The creator sits at rank 1025 of 1349 based on their following. This position identifies them as a value buy for brands because they lack the leverage of top-ranked accounts that can command premium prices. The quoted band functions as a ceiling to bargain under rather than a fixed salary. A cost per view analysis shows a rate of $0.01 to $0.026 when dividing the sponsorship band by 97.7K average views. This check helps buyers determine if a quote is paying for actual reach or just the creator name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds define this feed. Most posts fall into this bucket, which captures the vast majority of engagement while longer formats fail to gain traction. Use a sub-15 second length to maximize your reach, as even one slightly longer video saw much lower engagement than the standard short form. Original audio dominates nearly 90% of the content. This choice favors a consistent brand feel over the quick boost from trending sounds. Captions average 210 characters, providing ample room for descriptive copy that builds context around the pets. Open duet and stitch settings invite others to participate in the content. The top video lasted 10 seconds and pulled 1.1 million views, more than 11 times the normal reach. Its high like-to-comment ratio of 68 to 1 shows it won through quick taps rather than sparking a debate. Average views near 97.7K indicate an established audience with steady growth. This account relies on consistent short-form patterns to maintain its current standing.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 34 out of 35 videos in this category. The average length is 9 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with a high frequency rank. The volume of content is high compared to average creators, though the recent duration of this pace is too short to confirm it as a long-term habit. While the sheer number of posts is steady, the inconsistent gap between uploads suggests an erratic rhythm rather than a clockwork schedule. You can expect a frequent stream of content for a campaign, with the most active windows falling on Friday and Sunday. New content typically lands around 16:00 UTC, while Thursday remains the quietest day for new posts.

Audience & Reach

The audience size sits at a 0.2x multiple of the median creator. This suggests that while individual videos may see high engagement, the total reach remains limited to a niche circle rather than broadcast-scale distribution. Location data is not available for this account. The like response falls well below the median rate. A lower engagement ratio per view indicates that the content reaches many people but fails to trigger a strong interaction from those viewers. This means a brand message may struggle to gain traction or stick with the audience compared to higher-performing peers. The profile fits the pet supplies category because the specific niche content outweighs the low like response and smaller follower count.