Vivian Jenna Wilson

This account sits as a mid-tier name with 1.8M followers, which is 1.6 times the median follower count for the creators we track. The growth trajectory is fast, gaining roughly 69.5K followers every month over its 2.2 year lifespan. While the average views of 2.2M per video are well above what a typical account of this size would expect, the true engagement strength is found in the like rate. At 11.36%, the like rate more than doubles the median of 4.93% for creators in this category. The following report breaks down these engagement patterns and audience behaviors in greater detail.

The audience approves of content at a much higher rate than the platform average, ranking 162 out of 1349. This high approval indicates a strong connection between the creator and her followers. Savvy brands should note that the most frequent action is saving content for later reference at 0.479%. Shares follow at 0.402% while comments sit at 0.073%. These raw counts total 10.5K saves, 8.8K shares, and 1.6K comments per video. The high volume of saves and shares compared to comments shows an audience that treats content as a resource or a recommendation rather than a conversation. This suggests the content serves as a primary inspiration tool. Reach is inconsistent across the 36 videos. Only three videos hit the 2x average mark while two reached 5x. A consistency score of 1.59 indicates erratic reach patterns for potential sponsors. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary value for this creator rather than the Creator Fund. A follower count of 1.8M suggests a brand deal range of $10,000 to $25,000 per post. Creator Fund payouts scale with views but pay only pennies per thousand, making them a negligible source of income compared to direct brand partnerships. The rank of 585 out of 1349 places this creator in the upper half of the platform. This position allows for a premium over the median and gives the creator more leverage during negotiations. A high like rate of 11.36 percent suggests deep audience engagement which further justifies a higher price point within their bracket. A cost per view check helps buyers determine if they are paying for reach or influence. Dividing the top end of the sponsorship band by 2.2M average views results in a cost of roughly $0.01 per view. This metric helps a brand decide if a quoted rate is fair for the actual impressions delivered. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the backbone of this feed. These videos perform better than longer formats because they capture engagement at a much higher rate than those over 30 seconds. Prioritize these short cuts to secure more views per post compared to the longer content. Original audio is the standard here, choosing brand identity over the reach gained from trending sounds. Captions stay brief with an average of 44 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to remix the content. The top video lasted only 8 seconds and reached 8.2 times the normal audience. It earned over 300 likes for every single comment, proving that quick taps won out over active discussion. This high like-to-comment ratio suggests a passive viewing experience worked best for that peak. Average views of 2.2 million per post indicate a large, established following rather than a small niche. Success here relies on consistent volume to an already large audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 19 out of 36 videos at this length. No engagement line is present to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this account because it maintains a top-tier follower rank despite posting well below the field median. This pace has remained steady for nearly a year, establishing a durable habit of quality over quantity. While the frequency rank is low and the consistency grade is weak, the high average views confirm that the slow cadence reflects high production effort rather than neglect. Content tends to land on Monday and Friday, with Tuesday serving as the quiet day. The busiest hour for new uploads occurs at 01:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can time a campaign around the specific windows on Monday or Friday when fresh content is most likely to appear.

Audience & Reach

The audience sits at a 1.6x multiple above the median creator for followers. This scale means a single campaign can reach beyond niche circles to capture more of the general market. Engagement levels are over double the median like rate. A high percentage compared to the average suggests that your message will land with much higher impact per viewer than typical content on the platform. This audience fits the beauty and personal care category because the size and strong like response indicate a concentrated, engaged following.