15smeals

This account ranks as a mid-tier name with 1.9M followers, which is 1.7 times the median follower count for creators we track. Growth has been slow over its 7.1 year lifespan as it gains roughly 22.2K followers every month. Average views reach 1.6M per video, which is high for an account of this size. However, the 2.47% like rate falls well below the 4.93% median, suggesting a gap between view volume and active engagement. The rest of this report covers deeper audience demographics and content performance trends.

This audience approves less than usual at a 2.47% like rate compared to the 4.93% median. This ranking of 1042 out of 1349 suggests passive approval is low. However, high shares and saves indicate strong intent. Shares are the most frequent action at 1.014%, followed by saves at 0.998%. These two actions suggest the content serves as a tool for others or a personal reference. Comments sit much lower at 0.069%. With 1.1K comments, 16.0K shares, and 15.7K saves across 21 videos, the data shows word-of-mouth and keeper value are high while community discussion is low. A brand should treat this as a utility channel for saved inspiration rather than a space for conversation. Reach is inconsistent with a 2.17 consistency coefficient. Only 3 videos hit the 2x average and 2 reached 5x. This audience functions as one that saves content for later use rather than engaging in active discussion.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator because of their large follower base. They likely command between $10,000 and $15,000 per campaign based on having 1.9M followers. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of total reach. A rank of 577 out of 1349 places this creator in a middle position where pricing requires careful negotiation. They do not command the same automatic premium as top-ranked accounts who can decline any offer. Instead, their quoted range serves as a ceiling to bargain under during contract talks. A lower like rate suggests they sit toward the lower end of that available range. The cost per view is approximately $0.006 to $0.009 per video based on 1.6M average views. This figure helps buyers determine if a quoted rate pays for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where the majority of content lives. Create videos within this window to match the current output and capture the established audience. Original audio powers every single post, a choice that prioritizes a consistent brand identity over the boost from trending tracks. Long captions averaging 571 characters provide deep context for each clip. Open duet and stitch settings on nearly all posts invite other creators to interact with the content. The standout video lasted 55 seconds and reached 8.8 times the average view count. It earned a balanced ratio of roughly 18 likes for every comment, meaning it sparked active discussion rather than just passive scrolls. Average views of 1.6 million confirm this is a large established account with high baseline reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 14 out of 21 videos falling in this range. No engagement line was provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because their low posting frequency is offset by a top-tier follower rank and high average views. They post at less than a tenth of the median rate, yet they maintain a large audience that engages with every upload. This pattern has remained stable for over two years. The inconsistent gap between posts means you cannot rely on a clockwork schedule for new content. New videos most often land on Monday and Tuesday around 17:00 UTC. Friday is the quietest day for new uploads. Marketers should expect sporadic drops rather than a steady drumbeat. Plan your campaign around these specific windows to align with their infrequent but high-impact releases.

Audience & Reach

The account sits at a 1.7x multiple of the median follower count. This positioning means a single campaign can reach an audience that exceeds the typical creator average. Location data is not available for this account. A like response of 2.47% falls below the 4.93% median mark. This lower rate indicates a wider but less engaged reach for any sponsored content. The audience fits the food and beverage category because the follower count provides scale while the low engagement points toward a passive viewership common in high-volume recipe content.