1.8M
Followers
986
Following
117.9M
Total Hearts
2.1K
Videos
56.7K
Avg Hearts/Video
17.02%
Engagement Rate
9.8y
Account Age
15.2K
Followers/Month
998.0K
Hearts/Month
17.6
Videos/Month
Account Overview
What This Report Covers
This creator ranks 585 out of 1349 tracked accounts and holds 1.8M followers, which is 1.6 times the median count to categorize them as a mid-tier name. Growth remains slow for an account that has been active for 9.8 years with a monthly gain of 15.2K followers. The average view count of 2.0M per video aligns well with the expectations for an account of this size. A like rate of 16.17% performs much higher than the 4.93% median, indicating that the content resonates strongly with the audience who see it. The rest of this report covers specific engagement trends and content performance.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2016-04-19 |
| Verification | No |
| Language | EN |
| Follower Ratio | 1.8K:1 |
Data Summary
| Videos Analyzed | 36 |
| Avg Plays per Video | 2,043,233 |
| Avg Likes per Video | 330,328 |
| Engagement Rate | 17.02% |
Engagement Analysis
Based on 36 videos
This audience approves of content at a rate far higher than the platform average, ranking 45 out of 1349 creators. High like counts confirm strong initial sentiment. The engagement mix reveals that word-of-mouth spread is the primary driver of growth. Shares at 0.805% outperform saves at 0.588% and comments at 0.045%. These figures translate to 16.4K shares, 12.0K saves, and 927 comments per video. The audience prioritizes sharing content with others over personal archiving or public discussion. Brands should focus on high-shareability hooks rather than community management strategies. Reach is inconsistent. Only three videos hit the 2x average mark while one reached the 5x threshold. A coefficient of variation of 3.7 indicates erratic reach across the 36 total videos. This audience is an active one.
2.0M
Avg Plays/Video
330.3K
Avg Likes/Video
927
Avg Comments/Video
16.4K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
1.4M
Median Plays
115.8K
Median Likes
9.7M
75th Percentile
44.1M
Top Video
193.17
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
73,556,400
Total Plays
11,891,826
Total Likes
33,384
Total Comments
592,036
Total Shares
432,620
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
16.17%
Likes / Views
0.04%
Comments / Views
0.81%
Shares / Views
0.59%
Saves / Views
The high like rate of 16.17% stands out compared to the much lower engagement rates for comments, shares, and saves. This shows that viewers are more likely to quickly acknowledge content with a like than they are to interact through other actions.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
8.30%
2x Avg (3 of 36)
0%
5x Avg (1 of 36)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 3.70
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorship deals form the primary income stream for this creator. With 1.8M followers, they command a brand fee between $10,000 and $25,000 per post. This revenue comes from brand partnerships because Creator Fund payouts scale with views and pay only pennies per thousand impressions. Sponsorship fees instead scale with the size of the audience to provide stable returns for partners. A rank of 585 out of 1349 places this creator in a position where they command a premium over the median. They are not a budget option but rather a high-authority choice who can select specific briefs based on brand fit. The high like rate of 16.17 percent suggests they sit at the top end of their estimated pay range. A buyer should use the $25,000 figure as a starting point for negotiations. The cost per view is roughly $0.01 to $0.012 based on the average views of 2M. This calculation helps a buyer determine if a quote pays for actual reach or just the creator's name. A price at the top of the band indicates a premium for influence rather than raw impressions. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 2.0M views/video
$719 – $1,438
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 1.8M followers (Macro (1M+))
$9,000 – $21,600
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 36 videos
Short clips under 15 seconds dominate this feed and earn the highest engagement rate. Choosing this shorter format over the longest available duration improves your reach by about double per view. Original audio powers most of the content, a choice that prioritizes a consistent brand identity over the quick reach from trending tracks. Captions stay brief at roughly 80 characters to keep focus on the visuals. Open settings for duets and stitches invite other creators to remix her content regularly. The standout post lasted 32 seconds and reached 21.6 times the typical audience size. It earned over 300 likes for every single comment, showing it won through passive watching rather than active debate. Average views of 2 million indicate a very large established presence rather than a small niche account. Success here depends on maintaining high volume for an already large following.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
26s
Average Duration
The account favors videos under 15 seconds with 22 out of 36 posts in this range. No engagement line is provided to determine the best performing length.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 36 videos
This account follows a Sparse high-production cadence because its low posting frequency is paired with a top-tier follower rank and high average views. While she posts well below the median, her large audience suggests each upload is a deliberate, high-effort production rather than a lack of activity. This pattern has remained stable for over two years. However, the high consistency variance indicates an erratic rhythm with unpredictable gaps between uploads. You cannot rely on a steady weekly drumbeat for this creator. New content most often lands on Friday and Saturday, while Wednesday is the quiet day. The busiest hour for new posts occurs at 00:00 UTC. Marketers should plan around these specific weekend windows rather than expecting consistent weekly output.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.3 |
| Avg Gap Between Posts | 509.6h |
| Data Range | 743 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts most often on Friday and Saturday with a peak at 0:00 UTC. The posting frequency is low at 0.3 per week.
Top Videos
Top 10 by play count
67.2M
Combined Plays (Top 5)
11.4M
Combined Likes (Top 5)
13.4M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @kristin_schnacky's profile page
44.1M
Views
8.6M
Likes
26.7K
Comments
179.4K
Shares
325.5K
Saves
10.1M
Views
763.8K
Likes
2.3K
Comments
10.2K
Shares
24.2K
Saves
some things never change
9.7M
Views
1.7M
Likes
1.0K
Comments
377.3K
Shares
54.9K
Saves
Our last time seeing the pink castle…you’ve been good to us 💓 #disneyworld
1.5M
Views
221.6K
Likes
471
Comments
2.5K
Shares
13.3K
Saves
we both cried together ❤️
1.2M
Views
154.3K
Likes
124
Comments
294
Shares
2.2K
Saves
his love language is physical touch my face
1.1M
Views
59.7K
Likes
91
Comments
16.5K
Shares
1.9K
Saves
I know not everyone will agree but it works for us😬
459.4K
Views
35.5K
Likes
345
Comments
702
Shares
1.7K
Saves
2 more top videos for @kristin_schnacky
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The audience size sits at a 1.6x multiple of the median creator. This positioning means a single campaign can reach an audience larger than typical accounts while maintaining high visibility. The like response exceeds the median by over three times. This indicates that a sponsored message will likely earn a much stronger engagement rate per viewer compared to average industry benchmarks. Because of this high engagement and the follower volume, the account fits the beauty category.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 1,800,000
- + Consistent growth at 15.2K followers/month
- + Active posting schedule (0.3 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @kristin_schnacky reveals a macro (1m+) TikTok presence with 1,800,000 followers. The account demonstrates an engagement rate of 17.02%, averaging 2.0M plays per video across 36 analyzed videos. Key strengths include 117.9M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @kristin_schnacky's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 36 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026