Brooke Schofield

Brooke Schofield

@brookeschofield1

Joined 2019-05-26

1.9M

Followers

918

Following

163.2M

Total Hearts

1.8K

Videos

92.9K

Avg Hearts/Video

lifetime average

11.22%

Engagement Rate

6.7y

Account Age

23.5K

Followers/Month

lifetime average

2.0M

Hearts/Month

lifetime average

21.7

Videos/Month

lifetime average

We also record @brookeschofield1's follower count over time. See the @brookeschofield1 TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Brooke Schofield (@brookeschofield1) is a verified fashion & style TikTok account with 1.9M followers and 1,757 videos. That ranks 577 of the 1,349 accounts with a TKMetrics report by followers, 1.7x the median account. Since it was created 6.7 years ago it has averaged 23.5K new followers a month.

Account Classification

Account Size Macro (1M+)
Account Created 2019-05-26
Verification Yes
Profile language (app setting) EN
Follower Ratio 2.1K:1

Data Summary

Videos Analyzed 31
Avg Plays per Video 494,016
Avg Likes per Video 54,629
Engagement Rate 11.22%

Engagement Analysis

Based on 31 videos

Across the 31 videos we analysed (Dec 29, 2025 to Feb 15, 2026), the average video got 494.0K plays and 11.1% of viewers liked it, 2.5x the 4.5% median like rate of the creators we track. Saves (0.14% of views) outnumber shares (0.11%); comments are 0.04%.

494.0K

Avg Plays/Video

54.6K

Avg Likes/Video

223

Avg Comments/Video

561

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 31 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 31.

719.0K

Median plays, top 10 videos

83.1K

Median likes, top 10 videos

999.4K

75th percentile plays

4.0M

Top Video

29.16

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

15,314,500

Total Plays

1,693,495

Total Likes

6,918

Total Comments

17,400

Total Shares

21,897

Total Saves

Engagement Ratios

@brookeschofield1 turns 11.1% of views into likes, 0.14% into saves and 0.11% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).

Top quarter

11.06%

Likes / Views

0.04%

Comments / Views

0.11%

Shares / Views

0.14%

Saves / Views

Viral Hit Rate

9.7% of this account's videos beat its own average views by 2x, a breakout rate higher than 42% of the creators we track. The 5x figure is the same measure at five times the norm.

9.7%

2x Avg (3 of 31)

3.2%

5x Avg (1 of 31)

Consistency Score

@brookeschofield1's view count swings by a CV of 1.42, steadier than 73% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

C

CV: 1.42

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 494.0K views/video, and about 20.0 videos a month (its posting rate in this sample)

$1,124 – $2,809

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (7 of 31 analysed videos, with 28% of their views)

Sponsorship Value (Est. Per Post)

Based on 1.9M followers

$9,500 – $22,800

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 31 videos

3 of the 31 videos (9.7%) passed twice the average plays and 1 passed five times it. Plays are mixed from one video to the next (consistency grade C). 9 of 31 videos are under 15 seconds and 7 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

39s

Average Duration

<15s
9
15-30s
8
30-60s
7
1-3min
7

The account favors shorter videos under 30 seconds with a total of 17 clips in that range.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

83.9%
26 of 31

Posting Patterns & Optimal Timing

Based on 31 videos

The account posts 4.6 videos a week, most often on Saturday and most around 4:00 and 23:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 4.6
Avg Gap Between Posts 38.3h
Data Range Dec 29, 2025 to Feb 15, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Saturday
7
Monday
5
Tuesday
5
Sunday
5
Friday
3
Wednesday
3
Thursday
3

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts around 4.6 times a week, with the most activity occurring on Saturday and Monday.

Top Videos

Top 10 by play count

7.7M

Combined Plays (Top 5)

929.6K

Combined Likes (Top 5)

1.5M

Avg Plays per Top Video

Feb 01, 2026

(No caption)

4.0M

Views

511.6K

Likes

927

Comments

4.9K

Shares

6.3K

Saves

♪ Original sound WAR IS OVERRR – sarah🦇
Jan 17, 2026

(No caption)

1.0M

Views

126.8K

Likes

468

Comments

443

Shares

2.1K

Saves

⏲ 2m 13s ▶ 720p ♪ original sound – Brooke Schofield 720×1280
Jan 10, 2026

(No caption)

999.4K

Views

106.6K

Likes

411

Comments

285

Shares

1.0K

Saves

⏲ 1m 21s ▶ 720p ♪ original sound – Brooke Schofield 720×1280
Dec 29, 2025

(No caption)

883.8K

Views

95.3K

Likes

382

Comments

1.7K

Shares

1.1K

Saves

⏲ 11s ▶ 720p ♪ original sound – Brooke Schofield 720×1280
Jan 27, 2026

Redken I’m seriously begging you

824.3K

Views

89.3K

Likes

166

Comments

365

Shares

2.5K

Saves

⏲ 12s ▶ 720p ♪ original sound – user96891116395 720×1280

5 more top videos for @brookeschofield1

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Hashtags

We found no hashtags in the 31 videos we analysed.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

replying (4) use (2) code (2) heat (2) best (1)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

12 unique sounds
original sound - Brooke Schofield 20x
original sound - yshi - yshi 1x
original sound - Stella Lefty 1x
Sex And The City - Main Theme - Geek Music 1x
WAR IS OVERRR - sarah🦇 1x
iloveitiloveitiloveit - Bella Kay 1x
original sound - user96891116395 1x
Stars Are Blind - Paris Hilton 1x
Paris - The Brazilians of Bossa Nova 1x
A Couple Minutes - A COLORS SHOW - Olivia Dean & COLORS 1x

What the numbers say

Strengths

  • + Like rate 11.1%, 2.5x the 4.5% median like rate of the creators we track
  • + Fans save videos (0.14% of views) 1.3x as often as they share them
  • + Verified account

Questions about @brookeschofield1

How many followers does @brookeschofield1 have on TikTok?

@brookeschofield1 has 1.9M followers on TikTok.

What is @brookeschofield1's TikTok engagement rate?

@brookeschofield1 has an engagement rate of 11.22% based on their recent videos.

How much does @brookeschofield1 earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @brookeschofield1's estimated Creator Rewards earnings are $1,124 - $2,809 per month (only videos over 1 minute earn), with estimated sponsorship value of $9,500 - $22,800 per post.

How many TikTok videos has @brookeschofield1 posted?

@brookeschofield1 has posted 1.8K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @brookeschofield1's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 31 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @brookeschofield1 TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/brookeschofield1-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.