1.9M
Followers
918
Following
163.2M
Total Hearts
1.8K
Videos
92.9K
Avg Hearts/Video
lifetime average
11.22%
Engagement Rate
6.7y
Account Age
23.5K
Followers/Month
lifetime average
2.0M
Hearts/Month
lifetime average
21.7
Videos/Month
lifetime average
We also record @brookeschofield1's follower count over time. See the @brookeschofield1 TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Brooke Schofield (@brookeschofield1) is a verified fashion & style TikTok account with 1.9M followers and 1,757 videos. That ranks 577 of the 1,349 accounts with a TKMetrics report by followers, 1.7x the median account. Since it was created 6.7 years ago it has averaged 23.5K new followers a month.
Account Classification
| Account Size | Macro (1M+) |
| Account Created | 2019-05-26 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 2.1K:1 |
Data Summary
| Videos Analyzed | 31 |
| Avg Plays per Video | 494,016 |
| Avg Likes per Video | 54,629 |
| Engagement Rate | 11.22% |
Engagement Analysis
Based on 31 videos
Across the 31 videos we analysed (Dec 29, 2025 to Feb 15, 2026), the average video got 494.0K plays and 11.1% of viewers liked it, 2.5x the 4.5% median like rate of the creators we track. Saves (0.14% of views) outnumber shares (0.11%); comments are 0.04%.
494.0K
Avg Plays/Video
54.6K
Avg Likes/Video
223
Avg Comments/Video
561
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 10 most-played of the 31 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 31.
719.0K
Median plays, top 10 videos
83.1K
Median likes, top 10 videos
999.4K
75th percentile plays
4.0M
Top Video
29.16
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
15,314,500
Total Plays
1,693,495
Total Likes
6,918
Total Comments
17,400
Total Shares
21,897
Total Saves
Engagement Ratios
@brookeschofield1 turns 11.1% of views into likes, 0.14% into saves and 0.11% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).
11.06%
Likes / Views
0.04%
Comments / Views
0.11%
Shares / Views
0.14%
Saves / Views
Viral Hit Rate
9.7% of this account's videos beat its own average views by 2x, a breakout rate higher than 42% of the creators we track. The 5x figure is the same measure at five times the norm.
9.7%
2x Avg (3 of 31)
3.2%
5x Avg (1 of 31)
Consistency Score
@brookeschofield1's view count swings by a CV of 1.42, steadier than 73% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
C
CV: 1.42
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 494.0K views/video, and about 20.0 videos a month (its posting rate in this sample)
$1,124 – $2,809
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (7 of 31 analysed videos, with 28% of their views)
Sponsorship Value (Est. Per Post)
Based on 1.9M followers
$9,500 – $22,800
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 31 videos
3 of the 31 videos (9.7%) passed twice the average plays and 1 passed five times it. Plays are mixed from one video to the next (consistency grade C). 9 of 31 videos are under 15 seconds and 7 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
39s
Average Duration
The account favors shorter videos under 30 seconds with a total of 17 clips in that range.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Posting Patterns & Optimal Timing
Based on 31 videos
The account posts 4.6 videos a week, most often on Saturday and most around 4:00 and 23:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 4.6 |
| Avg Gap Between Posts | 38.3h |
| Data Range | Dec 29, 2025 to Feb 15, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts around 4.6 times a week, with the most activity occurring on Saturday and Monday.
Top Videos
Top 10 by play count
7.7M
Combined Plays (Top 5)
929.6K
Combined Likes (Top 5)
1.5M
Avg Plays per Top Video
(No caption)
4.0M
Views
511.6K
Likes
927
Comments
4.9K
Shares
6.3K
Saves
(No caption)
1.0M
Views
126.8K
Likes
468
Comments
443
Shares
2.1K
Saves
(No caption)
999.4K
Views
106.6K
Likes
411
Comments
285
Shares
1.0K
Saves
(No caption)
883.8K
Views
95.3K
Likes
382
Comments
1.7K
Shares
1.1K
Saves
Redken I’m seriously begging you
824.3K
Views
89.3K
Likes
166
Comments
365
Shares
2.5K
Saves
5 more top videos for @brookeschofield1
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 11.1%, 2.5x the 4.5% median like rate of the creators we track
- + Fans save videos (0.14% of views) 1.3x as often as they share them
- + Verified account
Questions about @brookeschofield1
How many followers does @brookeschofield1 have on TikTok?
@brookeschofield1 has 1.9M followers on TikTok.
What is @brookeschofield1's TikTok engagement rate?
@brookeschofield1 has an engagement rate of 11.22% based on their recent videos.
How much does @brookeschofield1 earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @brookeschofield1's estimated Creator Rewards earnings are $1,124 - $2,809 per month (only videos over 1 minute earn), with estimated sponsorship value of $9,500 - $22,800 per post.
How many TikTok videos has @brookeschofield1 posted?
@brookeschofield1 has posted 1.8K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @brookeschofield1's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 31 analyzed videos.
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @brookeschofield1 TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/brookeschofield1-tiktok-profile-stats/