McKenna Crisp

This account ranks 585 out of 1349 tracked creators and holds 1.8M followers, which is 1.6 times the median size to be classified as a mid-tier name. It earns about 24.9K new followers each month, indicating steady growth for an account that has been active for 6.0 years. The average view count of 564.1K per video is well in line with what an audience of this size predicts. Furthermore, the 11.51% like rate more than doubles the 4.93% median, confirming a high level of engagement from the current viewer base. The rest of this report covers specific content performance and engagement trends.

The audience shows much higher approval than the average user, ranking 157 out of 1349. This indicates a high level of passive agreement with the content. Shares represent the most frequent action at 0.428%, followed by saves at 0.379%. Comments occur at a lower rate of 0.021% while downloads are nonexistent. The raw counts show 118 comments, 2.4K shares, and 2.1K saves per video. High share and save rates mean the audience treats this content as both a recommendation for others and a personal reference point. Brands should focus on evergreen utility rather than just immediate conversation. Reach is inconsistent with a coefficient of variation of 1.95. Only three videos hit the 2x average mark while one reached 5x. This suggests that growth relies on occasional spikes rather than steady, predictable volume. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. With 1.8 million followers, they sit in a potential earning band of $15,000 to $27,000 per campaign. This model favors brand deals over the Creator Fund because fund payouts depend on views and pay pennies per thousand. Sponsorships instead scale with follower count to offer much higher returns for the creator. The rank of 585 out of 1349 places this creator in a position where they command some authority but are not at the absolute top of the market. They can likely demand a premium over the median, though they lack the peak influence of the top hundred creators who can ignore most offers. A buyer should view the high end of the estimated range as a ceiling to negotiate down from rather than a fixed price. A cost per view check helps determine if a quote pays for actual reach or just the creator's name. Dividing the $27,000 top end by 564.1K average views results in a rate of roughly $0.048 per view. This metric allows a buyer to see if they are overpaying for a brand identity that exceeds the actual reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds define this feed. Most posts fall into this bucket, while the next smallest category of 15 to 30 seconds sees well lower engagement. Target the sub-15 second format to capture a reach gap that is nearly triple the performance of longer videos. Original audio appears on most posts, a choice that favors a consistent brand voice over the borrowed reach of trending sounds. Captions stay brief at 48 characters, ensuring the text acts as a quick hook rather than a long narrative. Duet and stitch settings remain open for every video to invite other creators to remix the content. The standout clip ran 21 seconds and pulled 6.4 million views, which is over 11 times the normal reach of this account. It gathered 379.8K likes against only 1.5K comments, showing a large lean toward quick taps over active discussion. This result confirms that passive watching wins over deep debate in this niche. Average views of 564.1K mean this creator has already established a large, stable audience. Success here depends on maintaining high-volume consistency rather than chasing occasional spikes from new content styles.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 31 out of 35 videos falling in this range. The average length is 11s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because the account ranks near the top of the field by followers despite a low posting rate. This slow pace reflects a deliberate production choice rather than neglect. The content has followed this cadence for over two years. While the consistency grade is low and the gaps between posts are irregular, the high average view count confirms her reach remains strong. New content typically lands on Friday and Sunday. Tuesday serves as the quiet day. Most uploads occur around 16:00 UTC. Marketers should expect sporadic drops rather than a predictable weekly drumbeat. Plan any campaign tie-ins for the weekend windows when new posts are most likely to appear.

Audience & Reach

The audience size sits at a 1.6x multiple of the median creator. This indicates a reach that exceeds standard niche expectations and provides greater reach for a single campaign than most average accounts. A like response of 11.51% sits well above the 4.93% median. This high engagement rate suggests that a sponsored message will land with more impact per viewer than typical content on this platform. This audience fits the beauty category because the high like response indicates strong engagement within a large follower base.