1.8M

Followers

276

Following

49.9M

Total Hearts

2.2K

Videos

22.8K

Avg Hearts/Video

7.99%

Engagement Rate

8.5y

Account Age

17.6K

Followers/Month

486.7K

Hearts/Month

21.4

Videos/Month

Account Overview

What This Report Covers

This account ranks 585 out of 1349 tracked creators and holds 1.8M followers, which is 1.6 times the median size of 1.1M. It is a mid-tier name. Growth has been slow for an account that is 8.5 years old with a gain of 17.6K followers per month. The average views of 1.3M are in line with what a creator of this size should expect. The 7.35% like rate clears the median of 4.93%. The rest of this report covers deeper engagement metrics and content performance trends.

Account Classification

Account Size Macro (1M+)
Account Age 2017-08-07
Verification Yes
Language EN
Follower Ratio 6.5K:1

Data Summary

Videos Analyzed 36
Avg Plays per Video 1,330,653
Avg Likes per Video 97,802
Engagement Rate 7.99%

Engagement Analysis

Based on 36 videos

The audience approves of content at a rate higher than the median. This level of approval places the creator in rank 466 out of 1349. Saves represent the most frequent action with 0.823% of views, followed by shares at 0.598%. Comments occur at 0.037% of views. The audience recorded 498 comments, 8.0K shares, and 10.9K saves per video. High save and share rates compared to the low comment rate indicate a preference for archiving and distributing content rather than public discussion. Brands should expect high-intent retention and word-of-mouth spread instead of active community conversation. Reach is erratic with a consistency coefficient of 2.86. Only 11.1% of the 36 videos hit the 2x average mark, while 2 videos reached 5x. This suggests a volatile reach pattern where most content performs steadily but few pieces break out. This is an active audience.

1.3M

Avg Plays/Video

97.8K

Avg Likes/Video

498

Avg Comments/Video

8.0K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

1.1M

Median Plays

73.6K

Median Likes

3.7M

75th Percentile

21.0M

Top Video

59.03

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

47,903,500

Total Plays

3,520,867

Total Likes

17,940

Total Comments

286,580

Total Shares

394,124

Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Macro

7.35%

Likes / Views

0.04%

Comments / Views

0.60%

Shares / Views

0.82%

Saves / Views

Likes at 7.35% stand out compared to the other metrics. This indicates that viewers are much more likely to like a video than they are to comment, share, or save it.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

11.10%

2x Avg (4 of 36)

0%

5x Avg (2 of 36)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

D

CV: 2.86

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorships provide the primary revenue stream for this creator. Based on 1.8M followers, they can command a brand fee between $10,000 and $18,000 per post. Creator Fund payouts are much lower because that program pays only pennies per thousand views regardless of audience size. This creates a large gap between the small checks from platform payouts and the larger fees earned from direct brand deals. Their rank of 585 out of 1349 puts them in a position where they command a premium over the median creator. They are not a bargain buy, so brands should expect to pay toward the top of their range for their influence. A high like rate of 7.35 percent suggests extra engagement value within that bracket. The cost per view sits around $0.08, which helps a buyer see if a quote is paying for reach or the creator's specific name. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 1.3M views/video

$570 – $1,139

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 1.8M followers (Macro (1M+))

$9,000 – $21,600

Industry rate for macro (1m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 36 videos

Longer clips form the backbone of this feed with most posts exceeding 60 seconds. Target the 60 to 180 second range for your content to match the current output. This choice avoids the shorter segments that fail to capture the audience's attention as effectively. Every video uses original audio, a move that sacrifices potential reach from trending sounds to build a distinct brand identity. Captions average 236 characters to provide deep context for every post. Open duet and stitch settings invite others to remix the content. The top post lasted 23 seconds and reached 15.8 times the usual audience size. It earned nearly 2,000 likes for every comment, meaning it won through passive viewing rather than active debate. Average views of 1.3 million mean this account already commands a large reach. Focus on high production value to maintain this established scale.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

3m 16s

Average Duration

<15s
1
15-30s
4
30-60s
9
1-3min
14
3min+
8

The account favors videos between 60 and 180 seconds as they are the most frequent length. There is no engagement line provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

100.00%
36 of 36

Posting Patterns & Optimal Timing

Based on 36 videos

This creator follows a Grind cadence because they post nearly five times as often as the field median with high frequency rank. The volume of content is substantial despite the inconsistent gaps between posts. While the pace has only been established for a month, the sheer number of uploads indicates a push for high visibility. You can expect fresh content frequently, though the timing of these drops lacks a clockwork rhythm due to the erratic consistency grade. Marketers should target Monday and Thursday for new content arrivals, as Wednesday is their quietest day. Most posts land around 19:00 UTC. Plan your campaign around this high-volume output while noting that specific daily windows are less predictable than the overall frequency.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 8.7
Avg Gap Between Posts 20.5h
Data Range 29 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Thursday
8
Monday
6
Tuesday
6
Friday
5
Sunday
4
Saturday
4
Wednesday
3

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts most often on Thursday and Monday with a peak at 19:00 UTC. Activity is lowest on Wednesday.

Top Videos

Top 10 by play count

38.8M

Combined Plays (Top 5)

3.1M

Combined Likes (Top 5)

7.8M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @roseandben's profile page

βœ…β€ΌοΈ SAVE THIS if your foundations turn yellow πŸ’› My fav @Rare Beauty blush πŸ’œ #makeuptips

Posted Jan 21, 2026

21.0M

Views

1.9M

Likes

7.4K

Comments

223.7K

Shares

228.6K

Saves

Replying to @GiselleInTheSkyWithRainbows you need warmth β˜€οΈ I have a cool undertone so I look for red/bronze liquid bronzer ❀️ if you’re warm or olive look for yellow and/or orange bronzers βœ… #makeuptutorial

Posted Jan 22, 2026

10.1M

Views

709.6K

Likes

2.3K

Comments

37.1K

Shares

75.6K

Saves

Replying to @Trixabell Color Theory Witch here πŸ§™πŸ»πŸͺ„πŸŽ¨ This is ART class NOT SCIENCE class lol! 😘 making foundation is completely different from correcting/neutralizing and shifting foundation 🎨 Excited to see all of you experiment with mixing colors this yearπŸ§™πŸ»πŸŽ¨πŸͺ„ We are getting a perfect match from no

Posted Feb 16, 2026

133.2K

Views

12.9K

Likes

281

Comments

290

Shares

2.5K

Saves

Feb 12, 2026

Replying to @Blurb we have fun πŸ§™πŸ»πŸͺ„πŸŽ¨ #colortheory

3.7M

Views

190.8K

Likes

543

Comments

2.6K

Shares

4.8K

Saves

⏲ 24s ▶ 720p ♪ Original sound original sound – Rose Siard 720×1280
Feb 08, 2026

Replying to @Runa color theory witch here πŸ§™πŸ»πŸŽ¨ do you have a TirTir foundation you can’t use?? #colortheory #makeuptutorial

2.9M

Views

198.5K

Likes

1.2K

Comments

9.7K

Shares

20.2K

Saves

⏲ 2m 54s ▶ 720p ♪ Original sound original sound – Rose Siard 720×1280
Feb 17, 2026

Color theory witch here πŸ§™πŸ»πŸŽ¨πŸͺ„ did you know what colors to use to correct these concealers?? 🎨 @Patrick Ta Beauty new concealers Top 3 shades: light neutral 1, light peachy neutral, light golden 3 Bottom 2 shades: light rosy 4, fair rosy neutral #colortheory

1.1M

Views

92.8K

Likes

478

Comments

3.0K

Shares

7.1K

Saves

⏲ 2m 23s ▶ 720p ♪ Original sound original sound – Rose Siard 720×1280
Feb 17, 2026

Apple or cheekbone?? No wrong answers πŸ₯° #makeuptips

1.1M

Views

22.3K

Likes

989

Comments

281

Shares

1.5K

Saves

⏲ 14s ▶ 720p ♪ Original sound original sound – Rose Siard 720×1280
Feb 12, 2026

Replying to @roberta joy Hi Roberta! Never feel like you need to cover up πŸ’– remember, cake is already delicious without the frosting 🧁 😘 green will neutralize the red then we pinpoint with yellow for the purple πŸ’œπŸ’›πŸ’šβ€οΈ #colortheory

1.1M

Views

54.4K

Likes

374

Comments

565

Shares

3.3K

Saves

⏲ 2m 14s ▶ 720p ♪ Original sound original sound – Rose Siard 720×1280

3 more top videos for @roseandben

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 10 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

replying (25) beauty (25) cosmetics (19) color (14) foundation (12)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

1 unique sounds
original sound - Rose Siard 36x

Key Insights & Takeaways

Audience & Reach

The audience size sits at a 1.6x multiple above the median creator. This rank indicates that a single campaign can reach a high volume of viewers compared to typical accounts in this category. The like response outperforms the median by more than two percentage points. A higher-than-average engagement rate means your message will land with more impact per viewer than standard placements. This profile fits the Beauty and Personal Care category because the size and strong interaction rates suggest a high level of interest from a concentrated audience.

Key Takeaways

Reach. Positioned in the middle of the field with a following 1.6 times the median size. Engagement. A 7.35% like-rate beats the 4.93% median, meaning followers interact with content more than typical users. Hit-rate. Only 11.1% of recent videos beat double the account average, indicating a lack of high performing outliers.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 1,800,000
  • + Consistent growth at 17.6K followers/month
  • + Active posting schedule (8.7 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @roseandben reveals a macro (1m+) TikTok presence with 1,800,000 followers. The account demonstrates an engagement rate of 7.99%, averaging 1.3M plays per video across 36 analyzed videos. Key strengths include 49.9M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @roseandben's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 36 analyzed videos.

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026