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This creator ranks 585 out of 1349 tracked accounts and holds 1.8M followers, making it a mid-tier name with a following 1.6 times the median size of 1.1M. The account shows steady growth by adding 24.3K followers monthly over its 6.2 year lifespan. While average views reach 1.7M per video, which is high for this follower count, the 1.41% like rate falls well below the 4.93% median. The rest of this report breaks down the specific engagement patterns and content performance.

This audience approves less than the platform average. The low like rate ranks 1256 out of 1349. Engagement data shows that saves are the most frequent action at 0.128% followed by shares at 0.064%. Commenting occurs at a lower frequency of 0.039%. These actions total 2.2K saves, 1.1K shares, and 666 comments per video. The audience over-indexes on saving content as a reference tool while they under-index on public discussion or active liking. Brands should treat this as a high-intent repository for evergreen information rather than a community hub. Reach is erratic with a consistency coefficient of 1.16. Only two videos out of 32 reached double the average and one hit five times the average. This audience treats content as a private resource rather than an active conversation.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on 1.8M followers, they likely command a brand fee between $10,000 and $18,000 per post. This income far exceeds Creator Fund payouts because those funds pay only pennies per thousand views. While view counts drive small rewards from the platform, sponsorship fees scale with total follower count to provide stable business value. A rank of 585 out of 1349 places this creator in a middle tier where they lack the large leverage of top-ranked accounts but still command more than average creators. They are not yet at the level where they can decline major briefs for prestige alone. Because their engagement is lower than the median, buyers should treat the $18,000 upper limit as a ceiling to negotiate down from rather than a fixed salary. A cost-per-view check of roughly $0.01 per view helps a buyer determine if a quote pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips dominate this feed, with most videos exceeding 180 seconds. This strategy targets a patient audience rather than seeking quick hits from short-form loops. Original audio appears in every post, showing a choice to build a distinct brand identity over chasing trends for extra reach. Captions stay brief at around 48 characters to let the visuals lead. Opening duet and stitch options on most posts invites other creators to interact with the content. The top video lasted 150 seconds and pulled 6.4 times the normal reach of this account. It earned nearly 200k likes against just over 2k comments, meaning it won through passive watching rather than active debate. Average views hit 1.7 million, which marks this as a high-reach account with a stable following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos over 180 seconds with 9 out of 32 videos falling into this category. The average video length is 98s.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post at double the field median with high frequency. They produce content roughly every two days to maintain a steady flow. While this pace has only been established for about two months, it provides a frequent stream of content. The consistency grade indicates that the timing between posts fluctuates rather than following a clockwork schedule. You can expect new content most often on Wednesday and Friday around 19:00 UTC. Monday is the quietest day for new uploads. Marketers can rely on a dependable drumbeat of posts to support a campaign, with specific tie-ins likely landing during the mid-week and weekend peaks.

Audience & Reach

The audience size sits at a 1.6x multiple of the median creator. This position suggests that while the account reaches more people than the average peer, it lacks the top-of-field rank required for broadcast-scale reach. The like response falls well below the median of 4.93%. This indicates that while views are high, the engagement per viewer is weak. Such a gap means your brand message will likely have a low interaction rate despite the volume of impressions. Location data is not available for this account. Because it fits few categories due to the disparity between high view counts and the lower like response, a niche lifestyle brand might be the only viable fit.