8.1M
Followers
3.7K
Following
193.9M
Total Hearts
612
Videos
316.8K
Avg Hearts/Video
11.46%
Engagement Rate
9.4y
Account Age
72.1K
Followers/Month
1.7M
Hearts/Month
5.4
Videos/Month
Account Overview
What This Report Covers
This account ranks 404 out of 1349 creators and holds 8.1M followers, making it a mid-tier name that sits at 7.4 times the median follower count of 1.1M. The growth trajectory is steady as it gains 72.1K followers every month despite being 9.4 years old. While reach data shows average views of 7.7M per video, the like rate of 10.97% exceeds the 4.93% median to indicate a highly engaged audience. The rest of this report covers detailed content performance and engagement trends.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2016-10-12 |
| Verification | Yes |
| Language | EN |
| Follower Ratio | 2.2K:1 |
Data Summary
| Videos Analyzed | 37 |
| Avg Plays per Video | 7,724,003 |
| Avg Likes per Video | 847,268 |
| Engagement Rate | 11.46% |
Engagement Analysis
Based on 37 videos
This audience approves of content at more than double the platform median. The high like rate ranks 190 out of 1349 creators. Engagement patterns show a clear preference for retention over conversation. Saves at 0.572% are the most frequent action, followed by shares at 0.361% and comments at 0.128%. These figures translate to 44.2K saves, 27.9K shares, and 9.9K comments across videos. The audience treats content as a reference tool they want to keep rather than a topic for public discussion. Brands should focus on high-value utility that justifies saving the post. Reach is inconsistent. Seven out of 37 videos hit 2x average reach while three reached 5x. A coefficient of variation of 2.06 indicates erratic growth patterns. This is an active audience.
7.7M
Avg Plays/Video
847.3K
Avg Likes/Video
9.9K
Avg Comments/Video
27.9K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
23.4M
Median Plays
2.8M
Median Likes
51.1M
75th Percentile
59.0M
Top Video
109.26
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
285,788,100
Total Plays
31,348,900
Total Likes
365,593
Total Comments
1,031,682
Total Shares
1,634,041
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
10.97%
Likes / Views
0.13%
Comments / Views
0.36%
Shares / Views
0.57%
Saves / Views
Likes stand out at 10.97% compared to the other metrics. This indicates that viewers are much more likely to like the content than they are to comment, share, or save it.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
18.90%
2x Avg (7 of 37)
0%
5x Avg (3 of 37)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 2.06
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorships drive the primary revenue stream for this account. With 8.1M followers, the creator can command a brand fee between $40,000 and $60,000 per post. This income source is far more lucrative than the Creator Fund because it scales with audience size. The Creator Fund pays only pennies per thousand views, making it an inefficient way to monetize large reach compared to direct brand deals. A rank of 404 out of 1349 places this creator in a position of influence where they can command a premium for their name. High engagement rates suggest they sit at the top end of their estimated pay range. A buyer should view the $60,000 figure as a starting point for negotiations rather than a fixed cost. The calculated cost per view sits around $7.82. This metric helps a buyer determine if a quote is paying for actual reach or just the creator's influence. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 7.7M views/video
$834 – $1,668
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 8.1M followers (Macro (1M+))
$40,500 – $97,200
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 37 videos
Most content lives in the 60 to 180 second range. Build your videos toward this length to match where this account finds its primary rhythm. Every post uses original audio instead of trending tracks, a choice that prioritizes a consistent brand identity over borrowed reach from popular songs. Captions average around 112 characters, providing enough context to frame the visual without being overly wordy. Duet and stitch options are open on all clips to invite other creators into the content loop. The standout video lasted 59 seconds and pulled 59 million views, roughly 7.6 times the normal reach for this creator. It earned over 6 million likes against just 61k comments, showing a heavy tilt toward passive watching rather than active debate. High average views of 7.7 million indicate an established audience where consistency matters more than chasing individual spikes.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
2m 1s
Average Duration
The account favors videos between 60 and 180 seconds as 32 out of 37 videos fall into this range. The average video length is 121s.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 37 videos
This creator follows a sparse high-production cadence. Although they post far below the field median with long gaps between uploads, their high follower rank and strong average view counts indicate a deliberate production strategy rather than inactivity. This pattern has remained stable for over three years. The irregular consistency grade suggests that while the pace is established, the specific timing of posts varies well from week to week. New content typically lands on Tuesday or Saturday, with Monday being the quietest day. The most frequent upload hour occurs at 14:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat. A campaign should time its activations around these specific days to align with new content releases.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.2 |
| Avg Gap Between Posts | 789.9h |
| Data Range | 1184 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
This account posts most often on Saturday and Tuesday at 14:00 UTC. The posting frequency is low at 0.2 per week.
Top Videos
Top 10 by play count
224.3M
Combined Plays (Top 5)
24.9M
Combined Likes (Top 5)
44.9M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @itssozer's profile page
This reaction will break your heart.. 🥹🤍 (donate in my bio) #Kindness #Love #fyp #viral
Posted May 21, 2024
59.0M
Views
6.6M
Likes
61.4K
Comments
110.6K
Shares
408.1K
Saves
51.1M
Views
4.5M
Likes
58.3K
Comments
115.7K
Shares
181.9K
Saves
2 more top videos for @itssozer
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The follower rank places this creator among those with broadcast-scale reach. A multiplier of over seven times the median means a single campaign can reach a wide audience across the platform. Engagement metrics show a like response more than double the typical average. This high rate indicates that a sponsored message will land with much higher impact per view compared to standard content. The account fits the entertainment category because the large follower count and strong engagement signal a broad reach for general interest content.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 8,100,000
- + Consistent growth at 72.1K followers/month
- + Active posting schedule (0.2 videos/week)
- + Verified account with platform credibility
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @itssozer reveals a macro (1m+) TikTok presence with 8,100,000 followers. The account demonstrates an engagement rate of 11.46%, averaging 7.7M plays per video across 37 analyzed videos. Key strengths include 193.9M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @itssozer's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 37 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026