coldplay

This account ranks 407 out of 1349 creators and holds 8.0M followers, making it a mid-tier name with a following that is 7.3 times the median size. Growth is fast as the profile gains 105.1K followers every month despite being 6.3 years old. The like rate of 9.92% exceeds the 4.93% median, indicating high engagement from the active audience. Average views sit at 1.9M per video, which is in line with what an account of this size would predict. The rest of this report breaks down specific content performance and audience demographics.

This audience approves of content at double the platform median rate, ranking 271 out of 1349 creators. The data reveals a clear preference for personal retention over public interaction. Saves are the most frequent action at 0.561%, followed by shares at 0.332% and comments at 0.115%. These figures translate to 10.7K saves, 6.3K shares, and 2.2K comments per video. High save rates compared to lower comment rates indicate a fan base that treats content as a personal reference point rather than a starting point for conversation. Brands should focus on evergreen value to drive repeat visits. Reach is inconsistent with a coefficient of variation of 1.06. Only 5 videos out of 32 reached the 2x average, while no videos hit the 5x mark. This indicates a volatile reach pattern rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account. With 8.0M followers, the creator likely commands a sponsorship band between $15,000 and $30,000 per post. This income far exceeds Creator Fund payouts because those payments scale with views at a rate of only pennies per thousand. Brand deals scale directly with the follower count to reward the influence of the creator's established audience. The ranking of 407 out of 1349 places this creator in a position where they command a premium for their reach and high engagement. They can often decline lower offers because their status gives them leverage over potential partners. A buyer should view the $30,000 upper limit as a ceiling to negotiate down from rather than a fixed salary. The cost per view sits at roughly $0.015 based on the top end of that range and 1.9M average views. This figure helps a buyer determine if a quote is paying for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where most posts live. Create content within this window to mirror the established pace of the account. Short clips under 15 seconds are nonexistent here. Use original audio for more than half your posts to build a specific brand identity instead of chasing trending sounds. Captions average 99 characters, providing enough space for a complete thought without being wordy. Open duet and stitch settings invite other creators to interact with the content. The top video reached 34 seconds and pulled over 9 million views, nearly five times the normal reach. It earned 186 likes for every comment, meaning it won through passive watching rather than active debate. Average views of 1.9 million confirm this is a large established account with high baseline visibility. Success here depends on maintaining a consistent aesthetic rather than seeking sudden growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 15 total entries. This category represents the most frequent length among the 32 recent posts.

Original Sound Usage

Percentage of videos using the creator's own audio

This account follows a sparse high-production cadence because its high follower rank and strong average views outweigh its low posting frequency. The creator posts well below the field median but maintains a top tier position in reach. This pace has remained stable for over a year, though the inconsistent gap between posts suggests a less predictable schedule. Content typically lands on Tuesday and Friday, with most activity occurring around 21:00 UTC. Thursday is the quietest day for new uploads. Marketers should expect sporadic drops rather than a steady drumbeat of content. Plan any campaign tie-ins around the Tuesday and Friday windows to align with these primary upload days.

Audience & Reach

The follower count places this account at a high multiple above the median creator. This rank indicates a broadcast-scale reach for any single campaign. Because the like rate sits double the median, each piece of content earns a much stronger engagement signal from viewers. A brand can expect its message to land with more weight and impact per impression compared to average accounts. The audience fits within the music and entertainment category because the high like response confirms an engaged viewer base at scale.