Mary, Secret, & Promise

This account ranks 404 out of 1349 tracked creators and holds 8.1M followers, which is 7.4 times the median size of 1.1M to be classified as a mid-tier name. The growth rate is fast because it gains 136.1K new followers every month despite being 5.0 years old. A like rate of 14.80% compares favorably against the 4.93% median, while average views of 6.5M are high for an account of this size. The rest of this report breaks down specific engagement trends and audience demographics.

This audience approves of content at a rate well above the platform median, ranking 60 out of 1349 creators. High share rates of 1.751% mean viewers act as vocal advocates for this content. Saves of 0.923% indicate high keeper value and intent to return. These behaviors rank much higher than the 0.105% comment rate, which shows a smaller but present community discussion. With 6.9K comments, 114.2K shares, and 60.2K saves, the data shows word-of-mouth spread is the primary driver of growth. Brands should prioritize content that inspires sharing over deep conversation. Reach is inconsistent, with a coefficient of variation of 2.16. Only 5 videos hit the 2x average mark while 2 reached the 5x threshold across 35 total posts. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator. With 8.1M followers, they can command a brand fee between $40,000 and $60,000 per post. This high ceiling exists because sponsorship pay scales with total follower count while Creator Fund payouts scale only with views. Creator Fund payouts often pay mere pennies per thousand views, making them a minor source of income compared to direct brand partnerships. The rank of 404 out of 1349 places this creator in a position of strength. They sit well above the median and can command a premium for their influence. A high like rate suggests deep audience engagement, which justifies a price point at the top of the expected range. For a buyer, the cost per view is approximately $0.006 to $0.009. This metric helps a brand determine if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed prioritizes long-form content with most clips falling between 60 and 180 seconds. Create videos in this timeframe to match the established pacing of the account. Longer clips capture a much larger share of the audience than the shorter options available on the page. Original audio appears in about one third of the posts, meaning the creator often sacrifices trending reach for a more unique identity. Captions average 203 characters to provide deep context rather than brief hooks. With duet and stitch features disabled most of the time, the content remains a closed loop for viewers rather than a springboard for others. The standout video lasted 68 seconds and reached 11.2 times the normal audience size. It earned over 11 million likes against roughly 79k comments, showing that the content succeeds as a visual experience for quick taps. High engagement in this ratio means the clip won on passive watching rather than starting a conversation. Average views of 6.5 million indicate an established presence where consistent reach is already guaranteed by the large follower base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they represent more than half of the content. The average video length is 63s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This account ranks near the top of the field by followers while posting well below the median frequency. The creator maintains a low volume of content to favor high production value rather than a steady stream. This pace has remained consistent for over two years, establishing it as a durable habit despite its infrequent nature. Because the consistency grade is low and the gap between posts varies widely, you cannot expect a predictable drumbeat of new content. You should plan your campaign around sporadic drops rather than a regular posting cycle. New content most frequently appears on Monday and Tuesday, while Thursday remains the quietest day for uploads. The busiest hour for fresh content to land is 05:00 UTC.

Audience & Reach

The follower rank of 404 against a 7.4x multiple over the median indicates broadcast-scale reach. A single campaign can expect to reach a large number of people across many different segments. The like rate sits well above the median, which signifies that the audience engages with content more frequently than typical accounts. This means a sponsored post will likely achieve higher interaction rates per view compared to standard placements. This creator fits the lifestyle category because the high engagement figures combined with the large follower count suggest a highly receptive audience for daily products.