SERJAY

This creator ranks 409 out of 1349 tracked accounts and holds a follower count of 7.8M, which is 7.1 times the median size of 1.1M. This makes them a mid-tier name. The account has grown at a rate of 90.2K followers per month over its 7.2 year lifespan, which qualifies as fast growth for an account of this age. While average views reach 3.7M per video, the like rate of 14.51% sits well above the 4.93% median to confirm high engagement. The rest of this report explores specific content performance and audience demographics.

This audience approves of content at a much higher rate than the platform average, ranking 66 out of 1349 creators. The engagement mix reveals that word-of-mouth spread is the dominant behavior for this community. Shares reached 2.407% while saves hit 0.945%. These figures rank far above the 0.056% comment rate and the 0% download rate. With 88.5K shares, 34.8K saves, and 2.1K comments across videos, the data shows an audience that prefers distributing content to others over starting public conversations. Brands should prioritize high-shareability assets to capture this momentum. Reach is erratic due to a high consistency coefficient of 1.05. Only 14.7% of the 34 videos hit the 2x average mark, and only one video reached the 5x threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their large follower count. A brand deal could command between $20,000 and $35,000 per post based on a 7.8M follower base. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of how many people follow the account. The rank of 409 out of 1349 places this creator in a position where they can command a premium from brands. They occupy high enough status to select specific campaigns rather than accepting every offer. A buyer should view the estimated range as a starting point for negotiation. The cost per view sits at roughly $0.005 to $0.010 based on 3.7M average views. This allows a brand to see if a quote is paying for reach or for the creator's influence. These are modelled estimates from public metrics, not disclosed earnings.

Most content falls into the 60 to 180 second range, but shorter clips are far more effective at capturing attention. Creating a video under 15 seconds instead of one over 60 seconds yields a reach gap of roughly five times more views per post. Use the shorter format as your primary goal for growth. Original audio is used on every single post to build a unique brand identity rather than relying on trending sounds for reach. Captions stay brief at 45 characters, ensuring the visual content takes center stage. Open settings for both duets and stitches invite other creators to interact with and remix the footage. The standout clip lasted only 12 seconds and reached over five times the normal average view count. It earned a large amount of likes compared to comments, proving that quick taps won out over deep discussion. This lopsided ratio shows the video was built for passive consumption rather than starting debates. With millions of views on average, this account already operates at a high scale where staying consistent with these patterns maintains a large existing audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 15 total clips in that range. The average length is 33s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator maintains a low volume of posts compared to the field median while holding a top follower rank and high average views. The pace has remained steady for over seven months, though the inconsistent gap between posts indicates an erratic rhythm rather than a clockwork schedule. You can expect sporadic drops rather than a dependable drumbeat of content. New uploads most frequently land on Monday and Wednesday. Tuesday is the quiet day for new content. Most posts appear around 15:00 UTC. Marketers should time tie-ins around these specific days since the creator does not post daily.

Audience & Reach

The audience size sits at a 7.1x multiple over the median creator. This rank indicates broadcast-scale reach that provides high visibility for a single campaign. Location data is not available for this account. The like response sits well above the median, nearly triple the average rate of other creators. A higher engagement ratio means your message will land with more weight than standard content in this space. This audience fits the entertainment category because the combination of broadcast-scale reach and a high like response suggests a highly engaged fan base.