Rand 🧚🏻‍♂️

This account ranks as a mid-tier name among the 1349 creators we track. It holds 620.3K followers which is 0.6 times the median size of 1.1M. The growth trajectory is steady with an addition of 12.6K followers every month over its 4.1 year lifespan. Average views reach 1.3M per video, which is well above what a follower count of this size predicts. However, the 3.94% like rate falls below the median of 4.93%. The rest of this report details specific engagement trends and content performance.

This audience approves less than the platform average. The like rate of 3.94% sits below the 4.93% median. Saves represent the most frequent action with a 0.392% rate, followed by shares at 0.274%. Commenting is rare at 0.024%. These numbers reflect 5,000 saves, 3,500 shares, and 299 comments per video. The audience prioritizes high intent behaviors like saving for later reference and sharing for word-of-mouth spread over active conversation. Brands should focus on evergreen utility rather than community management. Reach is inconsistent. Five videos out of 38 hit the 2x average mark, but none reached the 5x threshold. A consistency coefficient of 0.79 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because brand deals scale with total follower count. Based on 620.3K followers, the estimated sponsorship band sits between $4,000 and $8,000 per post. This amount far exceeds what the Creator Fund pays for views alone. The Creator Fund pays only pennies per thousand views, making it a negligible source of income compared to direct brand partnerships. The rank of 775 out of 1349 places this creator in a position where they are a value buy for advertisers. Because they sit below the median rank, their quoted rate should be treated as a ceiling to negotiate down rather than a fixed salary. A cost-per-view gut check reveals that the sponsorship band translates to roughly $0.003 to $0.006 per view based on 1.3M average views. This calculation helps buyers determine if a specific quote pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed and drive the most engagement. Most videos fall into the 15 to 30 second range, but moving toward the shorter format provides a reach advantage of roughly triple the typical performance. Original audio is used on nearly 90% of posts, choosing a consistent brand identity over the boost from trending sounds. Captions stay brief at an average of 37 characters to keep focus on the visuals. Enabling duets and stitches on almost every post invites others to interact with the content. The standout video clocked in at 9 seconds and pulled 4.1 million views, about 3.2 times the normal reach for this creator. It earned 154.1K likes against 871 comments, showing a heavy tilt toward quick taps over discussion. This suggests that fast, snappy clips win on passive engagement rather than starting debates. Average views of 1.3 million per post mark this as an established account with high baseline reach regardless of specific content choices.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 23 out of 38 videos in this range. The engagement line is not present to determine the best performing length.

Original Sound Usage

Percentage of videos using the creator's own audio

The account follows a sparse high-production cadence because its follower rank is in the top tier despite a low posting frequency. This pace has remained consistent for over two years and reflects a deliberate choice to prioritize quality over volume. While the gap between posts is much longer than the field median, the creator maintains a solid consistency grade. You can expect sporadic drops rather than a frequent drumbeat of content. New posts most often land on Friday and Saturday, while Sunday remains the quietest day for uploads. The busiest hour for new content appears at 23:00 UTC. Marketers should plan tie-ins around these specific weekend windows rather than expecting regular weekly updates.

Audience & Reach

The account sits below the median follower count with a 0.6x multiplier compared to typical creators in this category. This ranking indicates that while individual content may spike, the core audience size limits the reach of any single campaign. A like response of 3.94% falls below the median benchmark. A lower engagement rate suggests the content reaches many viewers but receives a weaker reaction per view than average. This means a brand message might struggle to gain traction with a passive audience. The profile fits the entertainment category because the size and engagement levels suggest a broad reach that lacks high interaction density.