MycoLyco

This account ranks 771 out of 1349 tracked creators and holds a follower count that is 0.6 times the median size. This makes it a mid-tier name among the creators we track. It has gained 9.7K followers each month over its 5.5 year lifespan, which indicates slow growth for an account of this age. The average view count of 301.1K per video is in line with what its follower size predicts. However, the 19.96% like rate stands well above the 4.93% median, suggesting a highly engaged audience that interacts frequently with the content. The rest of this report covers specific engagement trends and content performance metrics.

The audience approves of content at a much higher rate than the average user, ranking 12 out of 1349 creators. This high like-rate signals deep affinity for the creator's specific style. Saves represent the most frequent action with 1.225% of viewers keeping the content for later reference. Shares follow at 0.397% while comments sit at 0.215%. The audience shows a clear preference for personal archiving over public discussion. With 648 comments, 1.2K shares, and 3.7K saves across the feed, the data proves users value utility more than community interaction. Brands should expect high retention but lower conversation volume. Reach is inconsistent. Only three videos hit the 5x threshold and three reached the 2x mark out of 38 total posts. A consistency coefficient of 3.55 indicates erratic reach patterns rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 639.4K followers, their estimated sponsorship value sits between $10,000 and $25,000 per campaign. This income dwarfs Creator Fund payouts because brand deals scale with follower count while platform funds pay only pennies per thousand views. Their rank of 771 out of 1349 places them below the median for total following. They represent a value buy rather than a premium brand. A buyer should treat the $25,000 high end as a ceiling to negotiate down from rather than a fixed price. The high like rate suggests strong engagement and gives some leverage within that bracket. A cost per view check helps determine if a quote pays for reach or a personal brand. Dividing the top end of the sponsorship band by 301.1K average views results in a cost of $0.08 per view. This figure allows a buyer to see if a high quote is justified by large reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this feed as most content falls between 60 and 180 seconds. Focus on these longer durations to match the current output. Short videos under 15 seconds see a much lower engagement rate than the primary style, making the longer format worth roughly double the interaction of short clips. Original audio powers nearly 90% of the feed, prioritizing a consistent brand identity over the reach of trending sounds. Captions average 190 characters to provide deep context for every clip. Opening duet and stitch options on most videos invites other creators to remix the content. The standout video lasted 29 seconds and pulled 5.1 million views, nearly 17 times the normal reach for this account. It earned 1.3 million likes against 15.8k comments, showing a heavy tilt toward quick taps over active discussion. Average views near 301k show this is an established audience rather than a small niche.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 16 videos in that range. No engagement data is provided for this account.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because they maintain a top follower rank despite posting well below the field median. This pace has been established over several years of content history. The inconsistent gap between posts indicates an erratic schedule rather than a clockwork rhythm. New content primarily lands on Tuesday and Thursday, with a lull occurring on Saturday. Most uploads happen around 18:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You can time a tie-in for the specific days when they choose to post new material.

Audience & Reach

The audience size sits below the median creator multiple at 0.6x, which means a single campaign will reach a smaller pool of people than typical accounts in this category. Location data is not available for this account. This high like response exceeds the median by more than four times. Such a gap suggests that a sponsored message will land with much higher impact per viewer than average. The creator fits the beauty and wellness category because the high engagement rate offsets the smaller follower count to create a concentrated niche.