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This account ranks 777 out of 1349 tracked creators and holds a follower count that is 0.6 times the median, making it a mid-tier name. Growth is steady at 11.6K followers per month over its 4.4 year history. While average views reach 956.6K, the like rate of 2.49% falls below the 4.93% median. The rest of this report covers more granular performance metrics and content engagement trends.

This audience approves less than the typical viewer as the like rate falls below the median. Engagement data reveals a clear preference for utility over conversation. Saves represent the most frequent action at 0.268% followed by shares at 0.099%. Comments occur at a lower frequency of 0.03%. These figures correlate to 2.6K saves, 947 shares, and 289 comments. The high save rate compared to the low comment rate suggests viewers treat content as a reference tool rather than a starting point for discussion. Brands should focus on providing evergreen value that justifies saving over immediate social interaction. Reach is inconsistent across the 37 videos. Only 5 videos hit the 2x average mark while one reached 5x. A consistency coefficient of 1.38 indicates erratic reach patterns. This is an active audience seeking specific information to keep.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on 605.2K followers, they can command a brand fee between $3,000 and $6,000 per post. This figure far outweighs Creator Fund payouts because those payments scale with views and pay only pennies per thousand. Sponsorship fees instead scale with the total follower count to reward the creator's established audience. Their rank of 777 out of 1349 places them in a middle position where they lack the top-tier leverage to demand large premiums. They are not a high-status name that can easily decline briefs, but they also do not command a premium over the market average. A buyer should view the $6,000 figure as a ceiling for negotiations rather than a fixed salary. The lower like rate suggests their engagement is less intense than some peers in this bracket. A cost per view check helps verify if a quote pays for reach or for the name. Dividing the top end of the sponsorship band by 956.6K average views results in roughly $0.006 per view. This calculation allows a buyer to see if a high quote is justified by actual impressions. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where most videos land. Create content in this timeframe to match the core performance of the account. The 15 to 30 second clips perform well worse than the longer format, with a gap that makes shorter clips less effective for building engagement. Original audio is used on over 60% of posts, a choice that prioritizes a unique brand identity over the reach of trending tracks. Short captions around 79 characters keep the focus on the visuals while providing just enough context. Open duet and stitch settings invite other creators to interact with the content. The standout video lasted 44 seconds and reached seven times the normal view count. It earned roughly 100 likes for every comment, showing that the clip won through passive viewing rather than active debate. Average views near one million indicate a large established audience rather than a small niche following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds as they make up the majority of content. No engagement data is provided for these specific lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. Their content appears roughly every two weeks rather than daily. This pace has remained consistent for over a year, establishing a durable habit even if the exact timing between posts is somewhat erratic. You can expect new content to land primarily on Sunday and Tuesday. The quietest day for uploads is Saturday. New content typically surfaces around 23:00 UTC. Marketers should plan for sporadic drops rather than a daily drumbeat. Coordination of a campaign should target the Sunday and Tuesday windows to align with their established posting behavior.

Audience & Reach

The account ranks in the lower half of tracked creators with a 0.6x multiple compared to the median follower count. This indicates that while individual content can reach many people, the core community is smaller than average for its peer group. The like rate sits at roughly half the median level. Such a low engagement ratio suggests a broad reach where many viewers watch but few interact with the content or the primary message. This audience fits the entertainment category because the high play counts and lower engagement profile suggest a passive viewing experience rather than an active community dialogue.