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This account is a mid-tier name ranked 768 out of 1349 creators because its follower count of 650.6K is 0.6 times the median of 1.1M. Growth remains slow for an account that has been active for 7.4 years with only 7.4K new followers added each month. The average view count of 830.6K per video sits well above what a follower base of this size typically predicts. However, the 2.78% like rate falls below the 4.93% median, suggesting that while the content reaches a wide audience, it fails to generate high levels of active engagement from those viewers. The rest of this report breaks down the specific engagement patterns and content performance metrics.

The audience approves less than the platform average as the like rate falls below the median. Shares are the primary driver of engagement at 0.704% per view, followed by saves at 0.267%, and comments at 0.05%. These figures correspond to 5.8K shares, 2.2K saves, and 413 comments across the content. Word-of-mouth advocacy runs hot while community discussion remains cold. Brands should prioritize content that encourages sharing over conversation. Reach is inconsistent with a coefficient of variation of 2.6. Only three videos reached double the average view count while two exceeded five times the average. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a follower count of 650.6K, she can command a sponsorship fee between $4,000 and $9,200 per post. This income source is far more lucrative than the Creator Fund because it scales with her total audience size. The Creator Fund pays only pennies per thousand views, making it a negligible source of income compared to direct brand partnerships. Her rank of 768 out of 1349 places her in the middle of the pack. Because she sits below the median follower count, she represents a value buy for brands. Her quoted range functions as a ceiling to negotiate under rather than a fixed salary. A cost per view check of $0.05 to $0.11 helps buyers determine if a quote pays for her name or actual reach. These are modelled estimates from public metrics, not disclosed earnings.

Most videos land in the 60 to 180 second range, which defines the primary rhythm of this account. Focus on these longer clips to match the current content strategy and capture the intended attention span. Since almost no posts fall under 30 seconds, skipping short bursts is a requirement for consistency. Original audio dominates the feed at nearly 97%, choosing an established brand feel over the reach of trending sounds. Short captions of roughly 38 characters keep the focus on visual storytelling rather than text. Open duet and stitch settings invite other creators to participate in the content. The top video lasted 129 seconds and reached 10.7 times the normal average views for this account. It earned 280.2K likes against only 4k comments, showing a heavy lean toward passive watching over active debate. Average views of 830.6K indicate an established presence with a large, steady audience. Success here depends on maintaining high production value to sustain the current reach rather than chasing viral outliers.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds since they make up the majority of recent content. The engagement line is not provided to determine if this length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the median frequency. Their content ranks near the top of the field for average views, suggesting each post is a high-effort production rather than a result of frequent output. This pace has remained stable for over seven months. While the large gap between posts and a low consistency grade indicate an erratic schedule, the long duration of this habit suggests a deliberate strategy. New content typically lands on Wednesday or Saturday, with a lull on Monday. The busiest hour for new uploads is 01:00 UTC. Marketers should expect sporadic drops rather than a predictable weekly drumbeat. You can time a tie-in around the specific days that content usually appears.

Audience & Reach

The audience size sits at a 0.6x multiple of the median creator. This indicates that while play counts may spike, the follower base is smaller than the typical tracked account and lacks broadcast-scale reach for a single campaign. The like response falls below the median by more than half. A lower engagement rate compared to the average suggests the content reaches many viewers but results in less interaction with the specific post content. This creator fits the beauty category because the low engagement relative to high play counts suggests a broad reach that lacks deep peer-to-peer interaction.