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This account ranks as a mid-tier name with 622.9K followers, which is less than the median follower count for tracked creators. Growth is slow given the addition of only 6.9K followers per month over a lifespan of 7.5 years. While average views reach 1.8M per video, this figure is high for an account of this size. The like rate of 3.93% falls below the median of 4.93%. The rest of this report breaks down these engagement patterns and content performance trends.

This audience approves less than the platform average. The engagement profile reveals high advocacy through 0.973% shares compared to 0.493% saves and 0.047% comments. These figures represent 17.6K shares, 8.9K saves, and 854 comments per video. Word-of-mouth spread is the dominant behavior for this audience. Brands should focus on content that encourages sharing to drive growth. The reach is inconsistent with a 1.29 consistency coefficient. While 5 videos hit the 2x average mark, only 2 reached the 5x threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. Based on 622.9K followers, they can expect a brand fee between $3,000 and $6,000 per post. This income source relies on follower count to establish authority. Creator Fund payouts scale with views but pay only pennies per thousand impressions. Sponsorships offer far more stability than the low payouts from platform funds. The rank of 774 out of 1349 places this creator in a middle position where they do not command a top-tier premium. Because they sit below the median, their quoted rate should be viewed as a ceiling to negotiate under rather than a fixed salary. A lower like rate suggests less active engagement per view compared to the platform average. This positioning makes them a value buy for brands seeking reach without the luxury of a celebrity name. A cost-per-view gut check helps identify if a quote pays for raw reach or brand equity. Dividing the $3,000 to $6,000 range by 1.8M average views results in a cost per view between $0.0016 and $0.0033. This low figure confirms that high-volume reach is the primary driver of their value. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where almost every post sits. Create content in this window to match the established pace of the account. Most clips use original audio instead of trending tracks, a choice that prioritizes a unique brand over borrowed reach from popular sounds. Captions stay brief at about 80 characters to keep the focus on the visual. Opening both duet and stitch options shows an intent to let other creators interact with and remix the content. The standout clip lasted 37 seconds and earned 10.9 million views, which is about 6 times the usual reach. It pulled in over 352k likes against only 5.9k comments, a ratio of 60 to 1 that favors passive viewing over active debate. Average views near 1.8 million mark this as a large established account rather than a small niche project.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds because 33 out of 36 videos fall into this range. No engagement data was provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the verdict because the creator maintains a top-tier follower rank and high average views despite posting well below the field median. This pace has been established over nearly three years, making it a stable pattern rather than a new habit. The inconsistent gap between posts suggests an erratic rhythm where content appears in bursts rather than on a clockwork schedule. You can expect sporadic drops of high-quality content instead of a steady drumbeat of daily posts. New content most frequently lands on Sunday and Tuesday, while Friday remains the quietest day. Marketers should aim for these specific days to time a campaign around new uploads.

Audience & Reach

The follower count sits at a 0.6x multiple of the median creator. This indicates an audience that remains below the typical size for broadcast-scale reach across a single campaign. The like response falls below the median by one full percentage point. Such a gap suggests a lower engagement rate per viewer, which may make it harder for a sponsored message to gain traction among the viewers. This audience fits the lifestyle category because the moderate engagement and sub-median size suggest a niche reach rather than high-impact viral growth.