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This account ranks 575 out of 1349 creators and holds 2.0M followers, making it a mid-tier name with a following that is 1.8 times the median size. Growth is steady as it adds 27.4K followers every month despite being active for 6.1 years. Average views are 1.9M per video, which is in line with what an account of this size would predict. However, the like rate of 2.55% falls below the median of 4.93%. The rest of the report breaks down the performance by content pillars and engagement trends.

This audience approves less than the platform average at a 2.55% like rate. The engagement mix reveals high intent to return for specific information. Saves represent the most frequent action at 0.211%, followed by shares at 0.154% and comments at 0.082%. These actions total 4,000 saves, 2,900 shares, and 1,500 comments per video. The audience prioritizes saving content for future reference over active conversation or public sharing. Brands should focus on creating evergreen utility rather than seeking immediate community engagement. Reach is inconsistent with a coefficient of variation of 2.79. Only three videos hit the 5x reach mark while only three reached the 2x mark across 37 total posts. This is an active audience that prioritizes personal utility over public interaction.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their 2.0M follower count. This following size suggests a potential brand deal value between $10,000 and $20,000 per post. Creator Fund payouts are much lower since they pay pennies per thousand views rather than scaling with audience size. A rank of 575 out of 1349 places this creator in the upper half of the platform but below the top tier of elite talent. They do not command the large premiums that top-ranked names use to decline briefs, yet they offer more authority than a median account. The quoted $20,000 cap serves as a ceiling for negotiations rather than a fixed salary. A lower like rate suggests some room to negotiate toward the lower end of the range. The cost per view sits around $0.0105 based on the upper sponsorship limit and 1.9M average views. This metric helps buyers determine if a quote pays for actual reach or just for the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives in the 15 to 30 second range where most content sits. Target this duration to mirror the account's strongest performance and engagement habits. Original audio dominates nearly every post, a choice that prioritizes a consistent brand feel over the reach of trending sounds. Captions stay brief at around 82 characters to keep the focus on the visual. Open duet and stitch settings across almost all videos invite other creators to remix the content. The top video lasted 25 seconds and pulled 13.7 times the average views for this account. It earned a balanced ratio of 27 likes for every comment, meaning it sparked active discussion rather than just passive scrolling. Average views near 1.9 million indicate an established audience with high baseline reach. This scale means new content must maintain high production standards to keep the existing large following engaged.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds with 18 total clips in that range. The average video length is 23s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator maintains a low volume of posts relative to the median but holds a top-tier follower rank and very high average views. The pace has remained stable for over 500 days, confirming that the infrequent posting is an intentional choice rather than a lack of activity. Because the consistency grade is low and the gap variance is high, you cannot rely on a clockwork schedule. New content typically lands on Saturday or Sunday, while Friday remains the quiet day. Most uploads occur around 00:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of posts. Plan your campaign tie-ins specifically around the weekend windows when new content is most likely to appear.

Audience & Reach

The audience size sits at a 1.8x multiple of the median creator. This indicates that a single campaign can reach a scale beyond the typical account while maintaining consistent volume. The like response falls well below the median rate. This suggests that while the content reaches many viewers, the message may face a harder time gaining active engagement from those individuals. The profile fits the entertainment category because the high play counts coupled with a lower like ratio suggest a passive viewing audience rather than an interactive one.