NHL Europe

This account is a mid-tier name with 2.0M followers, ranking 575 out of 1349 creators and holding 1.8 times the median follower count. The growth trajectory is steady as it gains 37.6K followers every month over its 4.4 year lifespan. Average views reach 291.6K per video which is in line with what an account of this size would predict. While the average view numbers are consistent, the 6.75% like rate exceeds the 4.93% median to show higher than expected engagement from its viewers. The rest of this report details specific audience demographics and content performance trends.

This audience approves of content at a rate higher than the platform average, ranking 515 out of 1349 creators. High engagement levels indicate strong initial interest in the posts. Shares are the most frequent action taken by viewers followed by saves and then comments. These actions result in 1.1K shares, 843 saves, and 155 comments per video. The high share rate shows a community that acts as advocates for the content. Low comment volume suggests they prefer sharing the content rather than starting public discussions. Brands should focus on creating shareable assets to drive word-of-mouth growth. Reach is inconsistent across the feed. Three videos hit the 2x multiplier while one reached the 5x mark. A coefficient of variation of 1.52 indicates erratic reach patterns. This suggests that while individual posts can perform well, they do not reach a stable audience every time. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account due to its high follower count. A creator with 2.0M followers can command a sponsorship fee between $15,000 and $30,000 per post. Creator Fund payouts are much lower because they scale with views rather than audience size. These platform funds pay only pennies per thousand views, making them a minor source of income compared to direct brand deals. The rank of 575 out of 1349 places this creator in a position where they command a premium over the median. Their high engagement rate suggests they can sit at the top end of their valuation bracket. A buyer should treat the $30,000 figure as a negotiation ceiling rather than a starting point. The cost per view for a campaign sits around $0.10. This calculation helps brands determine if a quote is paying for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds are the primary format for this account. These brief videos outperform the longer options by capturing a much higher engagement rate per view. Choose the sub-15 second window as your standard to maximize reach compared to any clip over 30 seconds. Original audio is used in more than half of the posts, trading potential trend-based growth for a consistent brand identity. Caption length stays concise at about 76 characters to ensure the text complements rather than distracts from the video. Open duet and stitch settings invite other creators to remix and build upon the content. The top post reached 1.7 million views by running for 42 seconds, which yielded over five times the average reach. It earned 110.6K likes against only 1.2K comments, meaning the audience preferred quick taps over active debate. This high like-to-comment ratio shows that visual impact won out over conversation. Average views of nearly 300k indicate a large established platform where content must maintain high production standards to stay relevant.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short videos under 15 seconds with 13 out of 21 videos falling into this category. No engagement line is provided to determine if this duration performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

The account follows a Grind pattern because its high volume of posts per week far exceeds the field median and provides a steady stream for planning. This creator produces content at a pace much faster than most other accounts in the space. While the frequency rank is high, the consistency grade is low and the gap between posts varies well. Because this pace has only been tracked over two weeks, the rhythm is not yet proven as a long-term habit. New content typically lands on Tuesday and Saturday, while Monday remains the quiet day. The most frequent upload hour occurs at 21:00 UTC. Marketers can expect a high volume of posts but should prepare for an erratic delivery schedule rather than a clockwork cadence. You can time your tie-ins around the heavy activity on Tuesday and Saturday.

Audience & Reach

The account ranks 575 out of 1349 creators with a 1.8x multiple over the median. This indicates a high-reach audience that provides consistent visibility for a campaign beyond typical niche expectations. Location data is not available for this profile. The like response sits above the median by nearly two percentage points. A higher engagement rate per viewer means your message will land more effectively with the audience than it would on a standard account. This creator fits the sports category because the high like response confirms interest in the specific niche content provided.