Shaysullivan

This creator ranks 570 out of 1349 tracked accounts and holds 2.1M followers, making them a mid-tier name with more than double the median follower count of 1.1M. The account has grown by 26.8K followers per month over its 6.5 year lifespan, which indicates steady growth for an account of this age. Average views reach 1.3M per video, which is in line with what a creator of this size should expect to see. The like rate of 11.20% clearly exceeds the median of 4.93%, suggesting high engagement from the current audience. The rest of the report covers specific content performance and audience demographics.

This audience approves of content at more than double the platform median. High engagement rates suggest strong initial appeal for the brand message. Saves represent the most common behavior with 0.689% of views, followed by shares at 0.144%. Comments sit at 0.011% while downloads are nonexistent. These figures translate to 8.8K saves, 1.9K shares, and 146 comments per video. The high volume of saves compared to comments indicates an audience that treats content as a reference tool rather than a conversation starter. Brands should focus on creating evergreen value that viewers want to keep for later use instead of prioritizing community interaction. Reach is inconsistent across the 38 videos. Only 10.5% reached twice the average, and one video hit the five times mark. A consistency score of 1.78 indicates erratic reach patterns. This audience is active rather than a tap-and-scroll crowd.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. A follower count of 2.1M suggests an estimated sponsorship band between $10,000 and $35,000 per post. This high ceiling exists because brand deals scale with total audience size while Creator Fund payouts rely on views and pay only pennies per thousand. The rank of 570 out of 1349 places this creator in a position to command a premium over average accounts. High engagement rates allow them to lean toward the top of their valuation range rather than accepting low-ball offers. A buyer can use the $35,000 peak as a ceiling to negotiate against rather than a fixed salary. The cost per view sits at roughly $0.027 based on average views of 1.3M. This figure helps a brand determine if a quote is paying for actual reach or just the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed and earn large reach compared to longer formats. This specific duration yields a much higher engagement rate than anything over 30 seconds, making short cuts the primary tool for growth. The creator uses original audio on most posts to build a consistent brand identity rather than relying on trending sounds. Short captions around 39 characters keep the focus on the visuals while including key terms like makeup and hair. Open duet and stitch settings invite other creators to interact with every post. The standout video lasted only 10 seconds and pulled nearly ten times the normal reach of a typical post. It earned over 3,000 likes for every single comment, proving that fast-paced visuals drive passive engagement better than discussion. Average views exceed 1.3 million, marking this as an established account with high baseline visibility. Focus on short, visually driven clips to maintain the current momentum of the large following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 24 out of 38 videos falling into this category. No engagement line is provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Dormant or erratic pattern because their posting frequency falls below the field median and they exhibit a highly irregular cadence. While Shaysullivan maintains a large follower base, the inconsistent gap between posts makes it difficult to predict when new content will appear. This erratic behavior is evidenced by a low consistency grade and a high variance in timing over the last six months. Content tends to land on Friday and Saturday, while Tuesday remains the quietest day for new uploads. The most active upload hour occurs at 03:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You should aim to time any tie-in around the weekend windows since those are the primary days for new content.

Audience & Reach

The follower rank sits at 570 with a multiple of 1.9 over the median creator. This positioning indicates a reach that exceeds typical creators while remaining below top-of-field broadcast status. Engagement levels are high because the like rate is more than double the median. A brand message here earns a much stronger response from viewers compared to average accounts. The audience fits within the fashion and beauty category. This alignment follows from the high engagement rates and the follower count that exceeds the typical creator mean.