Heatherwauthion

Heatherwauthion

@heatherwauthion_

19 Ig:heatherwauthion 💌:

Joined 2016-12-19

1.9M

Followers

254

Following

188.7M

Total Hearts

3.4K

Videos

54.8K

Avg Hearts/Video

lifetime average

16.99%

Engagement Rate

9.2y

Account Age

17.3K

Followers/Month

lifetime average

1.7M

Hearts/Month

lifetime average

31.3

Videos/Month

lifetime average

We also record @heatherwauthion_'s follower count over time. See the @heatherwauthion_ TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Heatherwauthion (@heatherwauthion_) is a lifestyle TikTok account with 1.9M followers and 3,444 videos. That ranks 577 of the 1,349 accounts with a TKMetrics report by followers, 1.7x the median account. Since it was created 9.2 years ago it has averaged 17.3K new followers a month.

Account Classification

Account Size Macro (1M+)
Account Created 2016-12-19
Verification No
Profile language (app setting) EN
Follower Ratio 7.5K:1

Data Summary

Videos Analyzed 35
Avg Plays per Video 196,414
Avg Likes per Video 30,111
Engagement Rate 16.99%

Engagement Analysis

Based on 34 of 35 videos, leaving out 1 pinned video

Leaving out its 1 pinned video, the other 34 videos we analysed got an average of 196.4K plays and 15.3% of viewers liked them, 3.4x the 4.5% median like rate of the creators we track. Saves (1.31% of views) and shares (1.62%) are about level; comments are 0.03%.

196.4K

Avg Plays/Video

30.1K

Avg Likes/Video

63

Avg Comments/Video

3.2K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 35 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 34 that aren't pinned.

316.4K

Median plays, top 10 videos

57.4K

Median likes, top 10 videos

505.5K

75th percentile plays

5.5M

Top Video

17.56

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 1 pinned video.

12,178,067

Total Plays

1,679,286

Total Likes

5,306

Total Comments

178,066

Total Shares

154,714

Total Saves

Engagement Ratios

@heatherwauthion_ turns 15.3% of views into likes, 1.31% into saves and 1.62% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).

Top quarter

15.33%

Likes / Views

0.03%

Comments / Views

1.62%

Shares / Views

1.31%

Saves / Views

Viral Hit Rate

8.8% of this account's videos beat its own average views by 2x, a breakout rate higher than 37% of the creators we track. The 5x figure is the same measure at five times the norm.

8.8%

2x Avg (3 of 34)

2.9%

5x Avg (1 of 34)

Measured against the average of the 34 videos that aren't pinned.

Consistency Score

@heatherwauthion_'s view count swings by a CV of 2.69, steadier than 35% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 2.69

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 196.4K views/video, leaving out 1 pinned video, and about 31.3 videos a month (its lifetime average: videos posted over account age)

No qualifying videos

Creators report Creator Rewards paying about $0.40 to $1.00 per 1,000 qualified views (TikTok publishes no rate), and only on videos over 1 minute. None of the 35 videos we analysed runs that long, so the program pays nothing for them.

Sponsorship Value (Est. Per Post)

Based on 1.9M followers

$9,500 – $22,800

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 35 videos

3 of the 34 videos that aren't pinned (8.8%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 27 of 35 videos are under 15 seconds and none runs over a minute, so none of them can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

12s

Average Duration

<15s
27
15-30s
8

The account favors videos under 15 seconds with a majority of its content falling into this category. The average video length is 12 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

97.1%
34 of 35

Posting Patterns & Optimal Timing

Based on 35 videos

The videos we analysed went up most often on Tuesday and most around 7:00 and 9:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 35 videos we analysed include 1 pinned video, which TikTok keeps at the top of a profile however old it is. Counting it stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Tuesday
11
Wednesday
9
Saturday
9
Thursday
3
Monday
1
Friday
1
Sunday
1

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The busiest hour is 7:00 UTC while Monday remains a quiet day.

Top Videos

Top 10 by play count

3.2M

Combined Plays (Top 5, not pinned)

484.7K

Combined Likes (Top 5)

633.5K

Avg Plays per Top Video

Pinned Video

Videos pinned to the top of @heatherwauthion_'s profile page

(No caption)

Posted Jan 19, 2026

5.5M

Views

655.5K

Likes

3.2K

Comments

69.6K

Shares

67.2K

Saves

Feb 04, 2026

(No caption)

1.6M

Views

244.3K

Likes

312

Comments

28.2K

Shares

19.2K

Saves

⏲ 15s ▶ 540p ♪ original sound – Heatherwauthion 576×1024
Feb 04, 2026

(No caption)

505.5K

Views

80.4K

Likes

127

Comments

6.4K

Shares

7.6K

Saves

⏲ 14s ▶ 540p ♪ original sound – Heatherwauthion 576×1024
Feb 10, 2026

(No caption)

429.3K

Views

55.5K

Likes

126

Comments

7.7K

Shares

4.2K

Saves

⏲ 15s ▶ 720p ♪ original sound – Heatherwauthion 720×1280
Feb 10, 2026

(No caption)

317.8K

Views

45.2K

Likes

109

Comments

6.0K

Shares

4.2K

Saves

⏲ 11s ▶ 720p ♪ original sound – Heatherwauthion 720×1280
Feb 04, 2026

(No caption)

315.1K

Views

59.3K

Likes

77

Comments

6.6K

Shares

5.3K

Saves

⏲ 13s ▶ 540p ♪ original sound – Heatherwauthion 576×1020

4 more top videos for @heatherwauthion_

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Hashtags in the analysed videos

It appears in one of the videos we analysed, so it is not a regular tag for this account.

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

5 unique sounds
original sound - Heatherwauthion 31x
original sound - ⠀ ⠀ ⠀ ⠀︎ ︎ 1x
original sound - 😘🙈☺️ 1x
sonido original - Ilce González🧸 1x
/Nada Es Igual - Neton Vega 1x

What the numbers say

Strengths

  • + Like rate 15.3%, 3.4x the 4.5% median like rate of the creators we track

Watch-outs

  • ~ Uneven plays from video to video (grade D)
  • ~ None of the 35 videos runs over a minute, the minimum for Creator Rewards

Questions about @heatherwauthion_

How many followers does @heatherwauthion_ have on TikTok?

@heatherwauthion_ has 1.9M followers on TikTok.

What is @heatherwauthion_'s TikTok engagement rate?

@heatherwauthion_ has an engagement rate of 16.99% based on their recent videos.

How much does @heatherwauthion_ earn on TikTok?

@heatherwauthion_ clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 35 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $9,500 - $22,800 per post.

How many TikTok videos has @heatherwauthion_ posted?

@heatherwauthion_ has posted 3.4K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @heatherwauthion_'s TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @heatherwauthion_ TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/heatherwauthion_-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.