CODEMTC

Standing at rank 577 out of 1349 tracked creators with 1.9M followers, this account is a mid-tier name that holds over 1.7 times the median follower count of 1.1M. The growth trajectory is fast as it gains 83.2K new followers every month since it launched 1.9 years ago. While average views per video reach 16.4M, this volume is well above what a typical account of this size would predict. However, the 4.39% like rate falls below the median of 4.93%. The rest of the report covers detailed engagement metrics and content performance trends.

The audience approves less than the typical viewer because the 4.39% like rate sits below the 4.93% median. This puts the creator at rank 733 of 1349. High share rates of 0.457% compared to save rates of 0.209% and comment rates of 0.032% show a clear preference for word-of-mouth spread over personal archiving or discussion. The raw counts of 75.1K shares, 34.3K saves, and 5.3K comments confirm that while the audience is not talking much, they are actively distributing the content to others. Brands can expect high reach through advocacy rather than community building. Reach is inconsistent due to a 1.75 consistency coefficient. Only 13.9% of 36 videos hit the 2x average mark with 5 instances, and 3 videos reached 5x the average. This audience functions as a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator due to their large following. They likely command a fee between $10,000 and $20,000 per post based on 1.9M followers. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of follower count. Sponsorship fees scale with the size of the audience while creator funds rely strictly on volume. Their rank of 577 puts them in a position where they command a premium over many peers but lack the absolute leverage of top-tier accounts. They are not a bargain buy, so their quoted rate should be viewed as a target rather than a ceiling for negotiation. A cost per view calculation suggests a brand pays roughly $0.60 to $1.20 per average view to secure this placement. This figure helps a buyer determine if they are paying for the reach of the 16.4M views or the specific influence of the creator name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the backbone of this feed. Choose this shorter duration to replicate the high engagement seen in the majority of posts. This format performs well better than longer segments, which are rare on the account. Original audio is used on every post, a choice that trades potential trend-based reach for a consistent brand identity. Captions average 104 characters to provide enough context without overwhelming the viewer. Open settings for both duets and stitches invite other creators to interact with and remix the content. The top video lasted only 9 seconds and reached 106.1 million views, outperforming typical reach by a factor of 6.5. It earned over 5 million likes against just 34.5k comments, meaning it won through quick taps rather than deep discussion. Average views near 16.4 million confirm this is an established large account. You should aim for high-volume consistency rather than looking for a breakout moment.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 26 out of 36 videos in this range. The average video length is 13s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because their follower rank is near the top of the field despite posting well below the median frequency. They maintain a large audience with an average view count that ranks them highly among peers. This pace has been established for nearly a year, though the high consistency coefficient indicates the actual timing between posts fluctuates well. You can expect sporadic drops rather than a predictable drumbeat of content. New posts most often appear on Thursday and Saturday, while Friday is typically quiet. The busiest upload hour occurs at 18:00 UTC. Marketers should plan for these specific windows to time any campaign tie-ins since the erratic gaps make it difficult to predict exactly when the next video will land.

Audience & Reach

The creator sits at a 1.7x multiple above the median follower count. This positioning means a single campaign can reach an audience larger than most standard accounts in the tracker. The like response falls below the median by more than half a percentage point. A lower engagement rate suggests a brand message may have a harder time capturing attention compared to peers with higher peer-to-peer interaction. Gaming hardware fits this audience well because the follower volume provides scale while the specific content style targets an established interest group.