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This account ranks 1019 out of 1349 creators and holds 198.7K followers, making it a small account that sits at 0.2 times the median size of tracked creators. Growth is steady as it gains roughly 11.0K followers per month since its start 1.5 years ago. The like rate of 5.96% exceeds the 4.93% median, indicating a high level of engagement from the current audience. Average views reach 1.0M per video, which is well above what would be expected for an account with this follower count. The rest of this report covers specific content performance and audience demographics.

This audience approves content at a higher rate than the platform median. The 5.96% like rate ranks in the top half of all tracked creators. Saves represent the highest intent to return among the reported actions. This behavior outpaces shares and comments by notable margins. With 4,000 saves compared to 2,100 shares and 341 comments, the data shows a preference for archiving content over public discussion. Brands can treat this as a high-value repository of information rather than a conversation hub. The low comment rate indicates a passive but attentive audience. Reach remains inconsistent across the 35 videos. Only 3 videos hit the 2x average mark while one reached 5x. A consistency coefficient of 3.2 confirms that reach fluctuates heavily between posts. This audience is active rather than tap-and-scroll.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary income stream for this creator. Based on their follower count, they should command between $1,500 and $3,000 per post. This revenue source is far more lucrative than the Creator Fund because it scales with audience size. The Creator Fund pays only pennies per thousand views, whereas brand deals capture the premium of a loyal community. Their rank of 1019 out of 1349 places them below the median. They represent a value buy for brands rather than a top-tier name that can demand a premium. A buyer should treat the $3,000 figure as a ceiling to negotiate under rather than a fixed salary. The high like rate suggests they have a highly engaged audience despite their lower rank. A cost per view check helps determine if a quote pays for reach or for the creator's name. At 1.0M average views, a $3,000 fee equates to roughly $0.003 per view. This low figure indicates that a high quote from this creator would be paying for their specific brand identity rather than just raw eyeballs. These are modelled estimates from public metrics, not disclosed earnings.

This feed lives in the 60 to 180 second range where every recent post sits. Creating content at this length aligns with the established rhythm of the account. Original audio covers nearly all posts, a choice that sacrifices trending reach for a distinct brand identity. Captions average 61 characters to provide context without being wordy. Open settings for both duets and stitches invite other creators to remix every clip. The standout video lasted 60 seconds and reached 18.9 times the usual audience. It earned 1.1 million likes against only 7,000 comments, meaning it won through rapid consumption rather than conversation. Average views of 1 million per post indicate a high-volume established reach for this account.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

All 35 recent videos are between 60 and 180 seconds long. The average duration for these videos is 62 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post well above the median frequency with a high volume of content relative to their follower base. They produce nearly nine videos weekly while the average creator posts less than two. This pace has been established over the last month, though the high variance in gaps between posts suggests an erratic posting schedule rather than a clockwork rhythm. You can expect frequent new content from this account, but the specific timing of these drops is inconsistent. New content most often appears on Thursday and Friday, with the busiest upload hour occurring at 16:00 UTC. Wednesday remains the quietest day for fresh posts. Marketers should plan for a high volume of output to support a campaign, even if the exact daily timing fluctuates.

Audience & Reach

The audience size sits at a 0.2x multiple of the median creator. This indicates that while individual videos may see high engagement, the total follower base is smaller than the typical tracked account. A single campaign will reach a niche group rather than achieving broadcast-scale reach. The like response exceeds the median by over one percentage point. This higher rate means a brand message earns a stronger interaction per viewer than average. Because of this positive sentiment, a sponsored post should land with more impact than a standard placement. This profile fits the sports apparel category because the high engagement rate pairs well with the specific follower base.