Kate Yamyam

This account ranks 1022 out of 1349 tracked creators and holds a follower count that is 0.2 times the median size of the typical creator. It is a small account based on these metrics. Growth is fast as it has gained 21.8K followers every month since its start 0.8 years ago. The average view count of 1.6M per video is well above what the follower size would predict. A like rate of 5.91% clears the median of 4.93% to show high engagement relative to peers. The rest of this report covers specific content performance and audience interaction patterns.

The audience approves of the content at a rate above the median to rank 583 of 1349. This indicates a higher than average level of passive approval from viewers. Saves are the most frequent action with a 0.285% rate, followed by shares at 0.188%. Comments occur at 0.012% while downloads sit at 0%. These figures translate to 4.5K saves, 2.9K shares, and 187 comments per video. The high ratio of saves to comments shows the audience treats content as a reference tool rather than a conversation starter. Brands should prioritize educational or utility based content that justifies saving for later use. Reach is inconsistent due to a high consistency coefficient of 2.13. Only 5 videos reached double the average and one video hit five times the average. This indicates a volatile reach pattern rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their high engagement rates. Based on 196.5K followers, they can expect a brand fee between $1,000 and $3,000 per post. The Creator Fund pays only pennies per thousand views, whereas sponsorship fees scale with follower count to provide meaningful income. Her rank of 1022 out of 1349 places her below the median for total reach. This position makes her a value buy for brands because she lacks the premium leverage of top-ranked creators. The quoted range acts as a ceiling for negotiations rather than a fixed salary. A cost per view check shows that $1,000 in fees for 1.6M views results in a rate of $0.0006 per view. This low figure suggests a buyer should negotiate based on reach rather than paying a premium for a famous name. These are modelled estimates from public metrics, not disclosed earnings.

Most videos here fall between 60 and 180 seconds long. Focus on this mid-length window rather than shorter clips to mirror the current output. Original audio dominates nearly every post, a choice that prioritizes a consistent brand identity over the reach of trending sounds. Captions average 88 characters, providing enough context without cluttering the screen. Open settings for both duets and stitches invite other creators to interact with and remix the content. The top video reached 18.6 million views at a length of 61 seconds, outperforming average reach by nearly 12 times. It earned over 1,200 likes for every comment left, meaning it won through passive watching rather than active debate. Average views of 1.6 million indicate a large and established audience. Growth here depends on maintaining this high baseline of visibility across consistent video lengths.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 19 occurrences. This category represents the most frequent video length used by the creator.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with frequent updates. They currently produce several videos every week. This pace has been established for about two months. Because the consistency score is low, the posting rhythm is erratic rather than clockwork. You can expect more content than the average creator, but the timing of those drops varies. Fresh content typically lands on Wednesday and Saturday around 20:00 UTC. Thursday is the quiet day. Marketers should prepare for a frequent output even if the exact daily schedule fluctuates. Target your tie-ins for the active weekend and midweek windows.

Audience & Reach

The account ranks at a 0.2x multiple of the median creator size. This low multiplier indicates the audience is smaller than typical tracked creators and lacks broadcast-scale reach for a single campaign. Engagement metrics exceed the platform average by more than one percentage point. A higher like rate means a brand message earns stronger engagement per viewer compared to the typical content landscape. This profile fits the beauty category because the high engagement rates on a smaller, targeted follower base favor niche aesthetic products over mass-market reach.