straykids_japan

This account ranks 299 out of 1349 creators and holds 13.5M followers, which is 12.3 times the median follower count of 1.1M for a creator in this category. It earns roughly 174.9K new followers every month, making its growth rate fast for an account that has been active for 6.4 years. The catalog footprint includes 1.0B total plays and 257.7M total likes, establishing a large historical presence. A total of 5.2M shares indicates high word-of-mouth distribution while 35.0M saves show that the content provides lasting value for repeat viewing or archiving by the audience. The average of 1.4M views per video is well in line with what an account of this size should produce. The 25.10% like rate far exceeds the median of 4.93%, confirming that the audience is highly engaged with the content they see. This high engagement relative to the typical creator suggests a very loyal and active fan base. The following report breaks down these metrics into specific categories for your review.

This audience approves of content at a rate far above the typical user. The like rate ranks 2 of 1349. High save rates of 3.409% compared to 0.502% shares and 0.422% downloads indicate a high intent to return to the material. These viewers treat content as a reference point rather than a passing moment. The raw counts show 46.5K saves, 6.8K shares, 5.8K downloads, and 2.7K comments. Saving is the dominant behavior. This audience prioritizes personal archiving over public conversation or immediate peer distribution. Brands should focus on evergreen utility to capture this high-retention interest. The reach shows some volatility with a consistency score of 1.4. Out of 300 videos, 25 reached double the average while 10 hit five times the average. This indicates inconsistent reach peaks despite a loyal base. The audience is active.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 13.5M followers, they sit in a high earning bracket of roughly $20,000 to $40,000 per post. This premium stems from the large gap between brand partnerships and the Creator Fund. While the Creator Fund pays only pennies per thousand views, sponsorship rates scale with total audience size. Their rank of 299 out of 1349 places them in a tier where they command a notable price premium. A creator at this level can often decline low-paying briefs because their name carries weight beyond simple reach. The high like rate suggests deep engagement, allowing them to sit at the top end of the expected pay range. A cost per view check helps determine if a quote pays for influence or just eyes. At 1.4M average views, the estimated $20,000 to $40,000 band translates to roughly $0.015 to $0.03 per view. This confirms that a buyer is paying a premium for the specific brand equity of this account rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed with half of all posts under 15 seconds. The 15 to 30 second bracket earns a 29.26% engagement rate while content over three minutes only hits 16.15%. This gap means the shorter format is nearly twice as effective at engaging the audience per view. Prioritize clips under thirty seconds to maximize interaction over longer formats. Original audio appears on three quarters of all posts. This choice trades potential reach from trending sounds for a consistent, recognizable brand identity. Captions average 144 characters to provide descriptive context without being too brief. Closing off duet and stitch options ensures the focus remains entirely on the primary footage rather than external remixes. The standout clip lasted 10 seconds and reached 15.6 million views, which is about 11.4 times the typical reach for this account. It pulled 3.2 million likes against only 23.3k comments. This ratio shows that short, punchy clips favor quick taps over deep discussion. The high like-to-comment gap proves people prefer watching quickly rather than starting a debate. Average views of 1.4 million indicate a large established audience rather than a small niche project. Growth strategies should focus on maintaining this high floor through consistent branding. Every post already reaches a huge crowd, so the primary goal is to maintain engagement across that scale. This account functions as a major hub where stable volume defines success.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds as it is the most frequent category. The 15 to 30 second range performs better for engagement than the 3 minute plus category.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they post above the field median with a frequency that allows for consistent planning. They maintain a steady output of over two videos per week. This pace has remained stable for nearly three years to establish a durable habit. While their high follower rank and view counts place them at the top of the field, their posting volume remains reliable rather than sporadic. The consistency grade reflects some variation in gaps between posts, yet the long duration confirms the behavior is not a new trend. New content typically lands on Wednesdays and Fridays. These uploads often occur around 15:00 UTC. Sundays are the quietest day for new posts. Marketers can expect a dependable drumbeat of content to support a campaign. You can time specific tie-ins for Wednesday or Friday drops when fresh material is most likely to appear.

Audience & Reach

The account holds a top-of-field rank with a multiple over twelve compared to the median creator. This status means a single campaign can reach a broad audience beyond typical niche segments. Japan represents the primary market at ninety-six percent of the share. While this allows for effective penetration in the Japanese market, a brand cannot rely on the Korean segment or other smaller regions for a global strategy. The like rate sits far above the median percentage. This indicates that the content generates a high level of engagement relative to total views. Such a result means a sponsored post will likely land with more weight than standard placements. A backlog of one billion plays exists across the creator's history. A brand tag placed here sits alongside content already viewed by many people rather than starting from zero. This depth means the campaign joins an established archive of high-performing media. The audience fits the music and entertainment category because the size and high engagement rate suggest a loyal following for performance-based content.