Mariah Carey

Q: How many followers does @mariahcarey have on TikTok?

@mariahcarey has 13.5M followers on TikTok.

Q: What is @mariahcarey's TikTok engagement rate?

@mariahcarey has an engagement rate of 12.51% based on their recent videos.

Q: How much does @mariahcarey earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @mariahcarey's estimated Creator Rewards earnings are $1,022 - $2,555 per month (only videos over 1 minute earn), with estimated sponsorship value of $67,417 - $161,801 per post.

Q: How many TikTok videos has @mariahcarey posted?

@mariahcarey has posted 219 videos on TikTok.

@mariahcarey

Welcome to the Adventures of Mimi, dahhlings!

linktr.ee/mariahcarey Joined 2019-08-01

13.5M

Followers

Following

153.5M

Total Hearts

219

Videos

701.0K

Avg Hearts/Video

lifetime average

12.51%

Engagement Rate

6.9y

Account Age

163.3K

Followers/Month

lifetime average

1.9M

Hearts/Month

lifetime average

2.7

Videos/Month

lifetime average

We also record @mariahcarey's follower count over time. See the @mariahcarey TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Mariah Carey (@mariahcarey) is a verified music TikTok account with 13.5M followers and 219 videos. That ranks 300 of the 1,349 accounts with a TKMetrics report by followers, 12.3x the median account. Since it was created 6.9 years ago it has averaged 163.3K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2019-08-01
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	519K:1

Data Summary

Videos Analyzed	174 (79.5% of total)
Avg Plays per Video	4,692,458
Avg Likes per Video	543,066
Engagement Rate	12.51%

Metrics based on 174 most recent videos (79.5% of 219 total).

Engagement Analysis

Based on 174 videos (79.5% sample)

Across the 174 videos we analysed (Aug 1, 2019 to May 1, 2026), the average video got 4.7M plays and 11.6% of viewers liked it, 2.6x the 4.5% median like rate of the creators we track. Saves (0.55% of views) trail shares (0.82%); comments are 0.12%.

4.7M

Avg Plays/Video

543.1K

Avg Likes/Video

5.4K

Avg Comments/Video

38.4K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 174 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 174.

4.1M

Median plays, top 60 videos

378.6K

Median likes, top 60 videos

7.8M

75th percentile plays

151.6M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 174-video sample across 219 total videos.

1.0B

Est. Total Plays

153.5M

Total Likes (TikTok's count)

1.2M

Est. Total Comments

8.4M

Est. Total Shares

5.6M

Est. Total Saves

Engagement Ratios

@mariahcarey turns 11.6% of views into likes, 0.55% into saves and 0.82% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Top quarter

11.57%

Likes / Views

0.12%

Comments / Views

0.82%

Shares / Views

0.55%

Saves / Views

Viral Hit Rate

8.0% of this account's videos beat its own average views by 2x, a breakout rate higher than 23% of the creators we track. The 5x figure is the same measure at five times the norm.

8.0%

2x Avg (14 of 174)

2.9%

5x Avg (5 of 174)

Consistency Score

@mariahcarey's view count swings by a CV of 2.92, steadier than 29% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 2.92

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 4.7M views/video, and about 2.6 videos a month (its posting rate in this sample)

$1,022 – $2,555

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (14 of 174 analysed videos, with 21% of their views)

Sponsorship Value (Est. Per Post)

Based on 13.5M followers

$67,417 – $161,801

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 174 videos

14 of the 174 videos (8.0%) passed twice the average plays and 5 passed five times it. Plays are uneven from one video to the next (consistency grade D). 43 of 174 videos are under 15 seconds and 14 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

30s

Average Duration

<15s

15-30s

30-60s

1-3min

The account favors videos between 15 and 30 seconds since they are the most frequent.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

69.0%

120 of 174

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 12.51% engagement rate above divides all likes, comments and shares by all their plays, so the most-played videos count most: that is why it sits above every row.

Duration	Videos	Avg Engagement
<15s	43	8.14%
15-30s (best)	65	8.18%
30-60s	52	6.90%
1-3min	14	7.26%

Posting Patterns & Optimal Timing

Based on 174 videos (79.5% sample)

The account posts 0.6 videos a week, most often on Monday and Friday.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week	0.6
Avg Gap Between Posts	271.4h
Data Range	Aug 1, 2019 to May 1, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 219 uploads with a date, a wider set than the 174 videos analysed above.

Monday

Friday

Sunday

Saturday

Wednesday

Thursday

Tuesday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The account posts most often on Monday and Friday at 1:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 174 most recent videos (79.5% of 219 total). Counts reflect appearances in sampled videos.

#HereForItAll (5) #obsessed (5) #MC16 (4) #Mimi20 (4) #bts (4) #Christmastime (4) #TypeDangerous (3) #itstime (3) #alliwantforchristmasisyou (3) #notyet (2) #christmasmusic (2) #tourlife (2) #VOTE (2) #outnow (2) #HolidayMusic (2) #MariahSZN (2) #lambily (2) #MariahMenu (2) #MakeItMagical (2) #holidaycountdown (2) #getfestive (2) #1 (1) #SephoraPartner (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 174 most recent videos (79.5% of 219 total). Excludes stopwords, hashtags, and mentions.

happy (13) moments (10) christmas (9) thank (7) now (7)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

48 unique sounds | counted across at least 179 videos, a wider sample than the 174 analysed above

original sound - mariahcarey - Mariah Carey 136x

All I Want for Christmas Is You - Mariah Carey 10x

Type Dangerous - Mariah Carey 10x

It's A Wrap - Sped Up - Mariah Carey 5x

I Won’t Allow It - Mariah Carey 4x

Sugar Sweet (feat. Shenseea & Kehlani) - Mariah Carey & Shenseea 4x

Obsessed - Mariah Carey 3x

In Your Feelings - Mariah Carey 3x

Made For Me - Muni Long & Mariah Carey 2x

Big Energy (feat. DJ Khaled) (Remix) - Latto & Mariah Carey 2x

What the numbers say

Strengths

+ Like rate 11.6%, 2.6x the 4.5% median like rate of the creators we track
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ Only 14 of 174 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @mariahcarey

How many followers does @mariahcarey have on TikTok?

@mariahcarey has 13.5M followers on TikTok.

What is @mariahcarey's TikTok engagement rate?

@mariahcarey has an engagement rate of 12.51% based on their recent videos.

How much does @mariahcarey earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @mariahcarey's estimated Creator Rewards earnings are $1,022 - $2,555 per month (only videos over 1 minute earn), with estimated sponsorship value of $67,417 - $161,801 per post.

How many TikTok videos has @mariahcarey posted?

@mariahcarey has posted 219 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @mariahcarey's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 174 analyzed videos (79.5% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @mariahcarey TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/mariahcarey-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Account Overview

Account Classification

Data Summary

Engagement Analysis

Engagement Quality Analysis

Estimated Lifetime Engagement

Engagement Ratios

Viral Hit Rate

Consistency Score

Estimated Earnings

Creator Rewards (Est. Monthly)

Sponsorship Value (Est. Per Post)

Content Strategy Analysis

Video Duration Breakdown

Original Sound Usage

Engagement by Video Length

Posting Patterns & Optimal Timing

Posting Frequency

Most Active Days

Posting Hours (UTC)

How to read these charts

Top Videos

Top Hashtags

Most Common Words

Top Sounds

What the numbers say

Strengths

Watch-outs

Questions about @mariahcarey

How many followers does @mariahcarey have on TikTok?

What is @mariahcarey's TikTok engagement rate?

How much does @mariahcarey earn on TikTok?

How many TikTok videos has @mariahcarey posted?

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Want TikTok Data for Your Research?

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