Mirta Miler

Q: How many followers does @mimiermakeup have on TikTok?

@mimiermakeup has 18.8M followers on TikTok.

Q: What is @mimiermakeup's TikTok engagement rate?

@mimiermakeup has an engagement rate of 9.65% based on their recent videos.

Q: How much does @mimiermakeup earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @mimiermakeup's estimated Creator Rewards earnings are $6,878 - $17,195 per month (only videos over 1 minute earn), with estimated sponsorship value of $93,893 - $225,344 per post.

Q: How many TikTok videos has @mimiermakeup posted?

@mimiermakeup has posted 1.4K videos on TikTok.

@mimiermakeup

www.amazon.com/ANUA-Collagen-Hydrating-Hyaluronic-Hydration/dp/B0FVT77ZLL?maas=maas_adg_2A148056EE3334A4B08477F40D2AF37F_afap_abs&ref_=aa_maas&tag=maas Joined 2019-05-24

18.8M

Followers

581

Following

1.4B

Total Hearts

1.4K

Videos

977.6K

Avg Hearts/Video

lifetime average

9.65%

Engagement Rate

7.1y

Account Age

221.3K

Followers/Month

lifetime average

16.0M

Hearts/Month

lifetime average

16.3

Videos/Month

lifetime average

We also record @mimiermakeup's follower count over time. See the @mimiermakeup TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Mirta Miler (@mimiermakeup) is a verified beauty TikTok account with 18.8M followers and 1,385 videos. That ranks 183 of the 1,349 accounts with a TKMetrics report by followers, 17.1x the median account. Since it was created 7.1 years ago it has averaged 221.3K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2019-05-24
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	32K:1

Data Summary

Videos Analyzed	281 (20.3% of total)
Avg Plays per Video	3,157,251
Avg Likes per Video	299,471
Engagement Rate	9.65%

Metrics based on 281 most recent videos (20.3% of 1.4K total). Averages and rates leave out the 2 pinned videos, which stay at the top of the profile however old they are.

Engagement Analysis

Based on 279 of 281 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 279 videos we analysed got an average of 3.2M plays and 9.5% of viewers liked them, 2.1x the 4.5% median like rate of the creators we track. Saves (0.37% of views) outnumber shares (0.14%); comments are 0.02%.

3.2M

Avg Plays/Video

299.5K

Avg Likes/Video

709

Avg Comments/Video

4.6K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 281 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 279 that aren't pinned.

6.3M

Median plays, top 60 videos

622.1K

Median likes, top 60 videos

9.9M

75th percentile plays

56.3M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 279 videos of the sample that aren't pinned across 1.4K total videos.

4.4B

Est. Total Plays

1.4B

Total Likes (TikTok's count)

982.0K

Est. Total Comments

6.4M

Est. Total Shares

16.3M

Est. Total Saves

Engagement Ratios

@mimiermakeup turns 9.5% of views into likes, 0.37% into saves and 0.14% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

9.49%

Likes / Views

0.02%

Comments / Views

0.14%

Shares / Views

0.37%

Saves / Views

Viral Hit Rate

10.0% of this account's videos beat its own average views by 2x, a breakout rate higher than 44% of the creators we track. The 5x figure is the same measure at five times the norm.

10.0%

2x Avg (28 of 279)

1.8%

5x Avg (5 of 279)

Measured against the average of the 279 videos that aren't pinned.

Consistency Score

@mimiermakeup's view count swings by a CV of 1.52, steadier than 70% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 1.52

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 3.2M views/video, leaving out 2 pinned videos, and about 16.3 videos a month (its lifetime average: videos posted over account age)

$6,878 – $17,195

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (69 of 281 analysed videos, with 33% of their views)

Sponsorship Value (Est. Per Post)

Based on 18.8M followers

$93,893 – $225,344

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 281 videos

28 of the 279 videos that aren't pinned (10.0%) passed twice the average plays and 5 passed five times it. Plays are uneven from one video to the next (consistency grade D). 127 of 281 videos are under 15 seconds and 69 run a minute or longer.

Primary Content Categories

beauty

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

42s

Average Duration

<15s

127

15-30s

30-60s

1-3min

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

80.4%

226 of 281

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration	Videos	Avg Engagement
<15s (best)	127	11.31%
15-30s	33	10.41%
30-60s	52	9.35%
1-3min	69	9.42%

Posting Patterns & Optimal Timing

Based on 281 videos (20.3% sample)

The videos we analysed went up most often on Thursday and Tuesday and most around 20:00 and 21:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 281 videos we analysed include 2 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 294 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 294 uploads with a date, a wider set than the 281 videos analysed above.

Thursday

Tuesday

Saturday

Friday

Sunday

Wednesday

Monday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

Posting is most frequent on Tuesday and Thursday while Monday is the quietest day.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 281 most recent videos (20.3% of 1385 total). Counts reflect appearances in sampled videos.

#halloween (7) #makeuptrend (6) #makeuptiktok (6) #sheglam (6) #trending (5) #transitiontutorial (3) #grwmmakeup (3) #sheglampartner (3) #makeup (2) #makeuptransition (2) #WavytalkCoachella (1) #SpotlightHair (1) #wavytalkpowerwave (1) #coachella (1) #makeupreview (1) #SHEGLAMLipgloss (1) #Glasslockairgloss (1) #sheglamfoundation (1) #redhair (1) #sheglammascara (1) #sheglameyeson (1) #sheglamlashlighter (1) #scoobydoo (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 281 most recent videos (20.3% of 1385 total). Excludes stopwords, hashtags, and mentions.

makeup (78) miler (49) hair (40) ib (38) tutorial (38)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

161 unique sounds | from 281 sampled videos

original sound - mimiermakeup - Mirta Miler 103x

W.A.Mozart Eine kleine Nachtmusik, Allegro - AllMusicGallery 8x

original sound - karinqwish - billyrics 4x

[Nocturne No. 2] Piano Chopin(155315) - racoa_production 3x

Sequência da Botação - DJ Ryder & Dj Dudu Coupper & Mc Gw & DJ Victor Falcão 3x

Candy - Foxy Brown 3x

Chopin's Nocturne No. 2 Original Song(813987) - East Valley Music 2x

original sound - strwbrryyy99 - ebssssss 2x

original sound - alawxly - 𝙙𝙤𝙪𝙙𝙤𝙪𝙫𝙛𝙭’🪽🧡 2x

Dracula (JENNIE Remix) - Tame Impala & JENNIE 2x

What the numbers say

Strengths

+ Like rate 9.5%, 2.1x the 4.5% median like rate of the creators we track
+ Fans save videos (0.37% of views) 2.6x as often as they share them
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)

Questions about @mimiermakeup

How many followers does @mimiermakeup have on TikTok?

@mimiermakeup has 18.8M followers on TikTok.

What is @mimiermakeup's TikTok engagement rate?

@mimiermakeup has an engagement rate of 9.65% based on their recent videos.

How much does @mimiermakeup earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @mimiermakeup's estimated Creator Rewards earnings are $6,878 - $17,195 per month (only videos over 1 minute earn), with estimated sponsorship value of $93,893 - $225,344 per post.

How many TikTok videos has @mimiermakeup posted?

@mimiermakeup has posted 1.4K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @mimiermakeup's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 281 analyzed videos (20.3% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @mimiermakeup TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/mimiermakeup-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Mirta Miler