18.8M

Followers

581

Following

1354.0M

Total Hearts

1.4K

Videos

977.6K

Avg Hearts/Video

9.86%

Engagement Rate

7.1y

Account Age

221.3K

Followers/Month

16.0M

Hearts/Month

16.3

Videos/Month

Account Overview

What This Report Covers

This creator stands as a giant in our database with a rank of 183 out of 1349 and a following of 18.8M that is 17.1 times the median size. The account shows fast growth by gaining 221.3K new followers every month despite being active for 7.1 years. A total catalogue of 4.5B plays and 439.0M likes indicates a large established presence across its entire history. The 6.5M shares suggest high word of mouth movement while the 17.1M saves confirm that the content has deep utility for viewers who want to revisit or keep the information. This level of saved content relative to plays points toward highly functional and evergreen value. The average reach of 3.3M views per video is well in line with what an account of this size should produce. A like rate of 9.69% easily clears the median of 4.93% which indicates a high level of active engagement from the audience. The following report provides a granular breakdown of these engagement metrics and content performance.

Account Classification

Account Size Mega (10M+)
Account Age 2019-05-24
Verification Yes
Language EN
Follower Ratio 32K:1

Data Summary

Videos Analyzed 281 (20.3% of total)
Avg Plays per Video 3,269,217
Avg Likes per Video 316,942
Engagement Rate 9.86%

Metrics based on 281 most recent videos (20.3% of 1.4K total).

Engagement Analysis

Based on 281 videos (20.3% sample)

This audience approves of content at a rate nearly double the platform median. This high approval ranks them 291 out of 1349 creators. The engagement data reveals specific intentions behind the views. The highest intent is found in saves, which occur at a rate of 0.377%. This behavior indicates that viewers treat the content as a reference they plan to revisit. Shares are the next most common action at 0.143% with 4.7K total shares across the catalog. These figures show strong word-of-mouth advocacy. Comments occur at 0.022% while downloads sit at 0.011%. With 733 comments and 371 downloads, these actions represent lower frequency interactions. The audience over-indexes on saves and shares compared to discussion or device storage. A brand should prioritize content that serves as a lasting tutorial or inspiration piece rather than a conversation starter. Reach is inconsistent for this creator. Only 10.3% of the 281 videos reached double the average, while only 6 reached five times the average. The consistency score of 1.52 indicates erratic reach patterns. This audience is an active one.

3.3M

Avg Plays/Video

316.9K

Avg Likes/Video

733

Avg Comments/Video

4.7K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

6.3M

Median Plays

622.1K

Median Likes

9.9M

75th Percentile

56.3M

Top Video

17.17

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 281-video sample across 1.4K total videos.

4527.9M

Est. Total Plays

439.0M

Est. Total Likes

1.0M

Est. Total Comments

6.5M

Est. Total Shares

17.1M

Est. Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Mega

9.69%

Likes / Views

0.02%

Comments / Views

0.14%

Shares / Views

0.38%

Saves / Views

The like rate of 9.69% is much higher than any other action. This shows that viewers are more likely to like content than they are to comment, share, or save it.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

10.30%

2x Avg (29 of 281)

0%

5x Avg (6 of 281)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

D

CV: 1.52

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorship deals form the primary revenue stream for this creator because of their large audience size. A follower count of 18.8M suggests a high-end sponsorship value between $20,000 and $40,000 per post. Creator Fund payouts rely on views and pay only pennies per thousand impressions. This makes brand deals far more lucrative than platform creator funds for an account at this scale. The rank of 183 out of 1349 means this profile commands a premium price from advertisers. High-ranking names can demand top-tier rates and often decline smaller offers to protect their brand equity. A high like rate of 9.69 percent justifies a position toward the higher end of the expected payout range. A cost-per-view check helps determine if a quote pays for reach or for the creator's specific fame. Dividing the $40,000 upper limit by 3.3M average views results in a cost per view of roughly $0.012. This confirms that a buyer pays a premium for the name and influence rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 3.3M views/video

$1,066 – $2,132

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 18.8M followers (Mega (10M+))

$93,893 – $225,344

Industry rate for mega (10m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 281 videos

Short clips dominate this feed despite a varied production style. The highest engagement comes from videos under 15 seconds at an 11.31% rate compared to 9.35% for mid-length content. Choosing the shorter format over the 30 to 60 second range captures roughly twenty percent more engagement per view. Focus on sub-15 second clips to maximize interaction with every post. Original audio appears in over 80% of the content. This choice prioritizes a consistent brand identity over the easy reach of trending sounds. Captions average 113 characters, providing enough text to give context without overwhelming the visuals. Disabling both duet and stitch features keeps the focus entirely on the creator's work rather than external remixes. The top video lasted only 8 seconds and reached 56.3 million views. This clip performed at a 17.2x multiplier over the usual reach seen on this account. It earned 2.8 million likes against just 12.5k comments, showing that viewers preferred quick taps over joining a conversation. The high ratio of likes to comments confirms it succeeded through passive consumption. Average views stay around 3.3 million per post. This volume indicates an established presence rather than a small niche account. Success here depends on maintaining the existing audience base while using short formats to capture peak attention. High average reach means every creative choice is made for a large, steady audience.

Primary Content Categories

beauty education tech

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

42s

Average Duration

<15s
127
15-30s
33
30-60s
52
1-3min
69

The account favors videos between 60 and 180 seconds with 69 total posts. The under 15s category performs better than the 30 to 60s range.

Original Sound Usage

Percentage of videos using the creator's own audio

80.40%
226 of 281

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration Videos Avg Engagement
<15s (best) 127 11.31%
15-30s 33 10.41%
30-60s 52 9.35%
1-3min 69 9.42%

Posting Patterns & Optimal Timing

Based on 281 videos (20.3% sample)

This creator follows a Grind pattern because her posting frequency sits well above the field median with very short gaps between uploads. She maintains this high volume of content across a span of nearly a year. Her average views and follower rank place her at the top of the field, ensuring she reaches a large audience despite an erratic consistency grade. You can expect a steady stream of new content to populate her feed regularly. New posts land most often on Tuesday and Thursday with a peak upload time around 21:00 UTC. Monday is the quietest day for new uploads. A marketer can plan a campaign around this dependable drumbeat of content rather than waiting for sporadic drops. Use the heavy volume of uploads to coordinate specific brand tie-ins during her primary posting windows on Tuesday and Thursday.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 5.9
Avg Gap Between Posts 28.6h
Data Range 349 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Thursday
49
Tuesday
45
Saturday
44
Friday
42
Sunday
42
Wednesday
40
Monday
32

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts about 5.9 times a week with the busiest hour at 21:00 UTC. Posting is most frequent on Tuesday and Thursday while Monday is the quietest day.

Top Videos

Top 60 by play count from 281 analyzed

158.0M

Combined Plays (Top 5)

12.2M

Combined Likes (Top 5)

31.6M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @mimiermakeup's profile page

longest transition ever but you could say I MASTERED IT.👩‍🎓

Posted Sep 30, 2025

25.0M

Views

4.0M

Likes

3.7K

Comments

13.8K

Shares

128.3K

Saves

I was always transparent about the things I had done but I had the need to repeat this ONE MORE TIME🤭 I’m real but my body and face are definitely FAKE

Posted Jul 23, 2025

12.8M

Views

1.5M

Likes

4.5K

Comments

19.2K

Shares

51.4K

Saves

Aug 14, 2025

what hair did you get????

56.3M

Views

2.8M

Likes

12.5K

Comments

19.2K

Shares

84.4K

Saves

⏲ 8s ♪ Strut – Ayanna Ife & Zeddy Will & Jenn Carter
Sep 01, 2025

I desperately needed new nail inspo Ib @joannasaros

30.8M

Views

1.9M

Likes

2.1K

Comments

9.1K

Shares

56.1K

Saves

⏲ 30s ♪ Original sound original sound - zaina.leesky4 – zaina.leesky4
Mar 09, 2026

well something is definitely baking under that bonnet tonight 🥹 didn’t do heatless curls in a while so we had to lock in as soon as I saw this hair tutorial ib @Harrii Alex

26.3M

Views

1.7M

Likes

3.4K

Comments

31.4K

Shares

239.2K

Saves

⏲ 2m ♪ Original sound original sound - mimiermakeup – Mirta Miler
Jan 21, 2026

Since every search bar of my video is “Mirta Miler transgender story” I decided it was finally time to say something about this, I hope this clears things up and we can stop making people feel weird about their gender identity if they’re not open about discussing it🫶🏻

19.7M

Views

1.9M

Likes

3.4K

Comments

10.6K

Shares

49.6K

Saves

⏲ 1m 50s ♪ Original sound original sound - mimiermakeup – Mirta Miler
Feb 10, 2026

doing my makeup like “my Blythe doll “ 🙂‍↕️ this trend is one of my favorites in 2026. like how tdo people come up with these ideas? Ib @Lyra🤍

16.9M

Views

1.3M

Likes

3.0K

Comments

7.2K

Shares

76.9K

Saves

⏲ 1m 45s ♪ Original sound original sound - mimiermakeup – Mirta Miler

53 more top videos for @mimiermakeup

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 60 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 281 most recent videos (20.3% of 1385 total). Excludes stopwords, hashtags, and mentions.

makeup (78) miler (49) hair (40) ib (38) tutorial (38)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

161 unique sounds | from 281 sampled videos
original sound - mimiermakeup - Mirta Miler 103x
W.A.Mozart Eine kleine Nachtmusik, Allegro - AllMusicGallery 8x
original sound - karinqwish - billyrics 4x
[Nocturne No. 2] Piano Chopin(155315) - racoa_production 3x
Sequência da Botação - DJ Ryder & Dj Dudu Coupper & Mc Gw & DJ Victor Falcão 3x
Candy - Foxy Brown 3x
Chopin's Nocturne No. 2 Original Song(813987) - East Valley Music 2x
original sound - strwbrryyy99 - ebssssss 2x
original sound - alawxly - 𝙙𝙤𝙪𝙙𝙤𝙪𝙫𝙛𝙭’🪽🧡 2x
Dracula (JENNIE Remix) - Tame Impala & JENNIE 2x

Key Insights & Takeaways

Audience & Reach

The creator holds a top-of-field rank with a seventeen point one multiplier over the median size. This high ranking means a single campaign can reach a broad audience across many viewers simultaneously. The like rate sits nearly double the median average for this platform. Such a strong engagement ratio suggests that brand messages will land with more impact than standard placements. The US represents eighty six percent of the content distribution. While a brand can effectively target American consumers, they cannot expect to reach Polish or Serbian audiences through this specific account. A global strategy would require additional creators to cover those regions. Lifetime views total about four point five billion across the entire archive. This deep history means a new partnership sits alongside content that has already been viewed billions of times rather than starting fresh. The audience fits the beauty category because the high like response confirms interest in the visual content and products.

Key Takeaways

Reach. Ranking in the upper portion of the field with a following 17.1 times the median, this account has a large reach. Engagement. The 9.69% like-rate is nearly double the 4.93% median, indicating very strong audience interaction. Hit-rate. Only 10.3% of videos beat double the average, showing a low frequency of viral breakouts relative to normal performance.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 18,778,655
  • + Consistent growth at 221.3K followers/month
  • + Active posting schedule (5.9 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @mimiermakeup reveals a mega (10m+) TikTok presence with 18,778,655 followers. The account demonstrates an engagement rate of 9.86%, averaging 3.3M plays per video across 281 analyzed videos. Key strengths include 1354.0M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Want TikTok Data for Your Research?

Search hashtags, look up profiles, and export TikTok data to CSV for analysis.

Start Searching

About This Analysis: This analysis is based on a snapshot of @mimiermakeup's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 281 analyzed videos (20.3% of total content).

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026