@haileybieber | TikTok Account Stats

Q: How many followers does @haileybieber have on TikTok?

@haileybieber has 19.1M followers on TikTok.

Q: What is @haileybieber's TikTok engagement rate?

@haileybieber has an engagement rate of 7.25% based on their recent videos.

Q: How much does @haileybieber earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @haileybieber's estimated Creator Rewards earnings are $4,089 - $10,223 per month (only videos over 1 minute earn), with estimated sponsorship value of $95,686 - $229,646 per post.

Q: How many TikTok videos has @haileybieber posted?

@haileybieber has posted 284 videos on TikTok.

Account Overview

What This Report Covers

Hailey Bieber (@haileybieber) is a verified beauty TikTok account with 19.1M followers and 284 videos. That ranks 179 of the 1,349 accounts with a TKMetrics report by followers, 17.4x the median account. Since it was created 6.5 years ago it has averaged 245.5K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2019-12-19
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	111K:1

Data Summary

Videos Analyzed	279 (98.2% of total)
Avg Plays per Video	15,023,043
Avg Likes per Video	1,072,209
Engagement Rate	7.25%

Metrics based on 279 most recent videos (98.2% of 284 total). Averages and rates leave out the 2 pinned videos, which stay at the top of the profile however old they are.

Engagement Analysis

Based on 277 of 279 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 277 videos we analysed got an average of 15.0M plays and 7.1% of viewers liked them, 1.6x the 4.5% median like rate of the creators we track. Saves (0.23% of views) outnumber shares (0.07%); comments are 0.04%.

15.0M

Avg Plays/Video

1.1M

Avg Likes/Video

5.6K

Avg Comments/Video

11.1K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 279 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 277 that aren't pinned.

33.6M

Median plays, top 60 videos

2.8M

Median likes, top 60 videos

46.1M

75th percentile plays

98.8M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 277 videos of the sample that aren't pinned across 284 total videos.

4.3B

Est. Total Plays

313.6M

Total Likes (TikTok's count)

1.6M

Est. Total Comments

3.2M

Est. Total Shares

9.8M

Est. Total Saves

Engagement Ratios

@haileybieber turns 7.1% of views into likes, 0.23% into saves and 0.07% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Below the median

7.14%

Likes / Views

0.04%

Comments / Views

0.07%

Shares / Views

0.23%

Saves / Views

Viral Hit Rate

11.9% of this account's videos beat its own average views by 2x, a breakout rate higher than 66% of the creators we track. The 5x figure is the same measure at five times the norm.

11.9%

2x Avg (33 of 277)

1.1%

5x Avg (3 of 277)

Measured against the average of the 277 videos that aren't pinned.

Consistency Score

@haileybieber's view count swings by a CV of 1.00, steadier than 89% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

B

CV: 1.00

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 15.0M views/video, leaving out 2 pinned videos, and about 3.6 videos a month (its lifetime average: videos posted over account age)

$4,089 – $10,223

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (48 of 279 analysed videos, with 19% of their views)

Sponsorship Value (Est. Per Post)

Based on 19.1M followers

$95,686 – $229,646

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 279 videos

33 of the 277 videos that aren't pinned (11.9%) passed twice the average plays and 3 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 106 of 279 videos are under 15 seconds and 48 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

37s

Average Duration

<15s

106

15-30s

59

30-60s

66

1-3min

47

3min+

1

The account favors short content with 106 videos under 15 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

49.8%

139 of 279

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 7.25% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits above every row.

Duration	Videos	Avg Engagement
<15s (best)	106	6.82%
15-30s	59	6.61%
30-60s	66	5.98%
1-3min	47	6.27%
3min+	1	3.11%

Lengths with fewer than 5 videos are listed but not ranked.

Posting Patterns & Optimal Timing

Based on 279 videos (98.2% sample)

The videos we analysed went up most often on Friday and Wednesday and most around 1:00 and 22:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 279 videos we analysed include 2 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 284 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 284 uploads with a date, a wider set than the 279 videos analysed above.

Friday

57

Wednesday

50

Thursday

40

Tuesday

37

Saturday

35

Monday

33

Sunday

32

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h

3h

6h

9h

12h

15h

18h

21h

How to read these charts

The account posts most often on Friday and Wednesday with a peak at 1:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 279 most recent videos (98.2% of 284 total). Counts reflect appearances in sampled videos.

#WIMB (5) #duet (1) #lafoodie (1) #skincare (1) #halloweenlook (1) #happyhalloween (1) #fashionfails (1) #bareMineralsPartner (1) #pupsoftiktok (1) #dogchallenge (1) #WhosInMyBathroom (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 279 most recent videos (98.2% of 284 total). Excludes stopwords, hashtags, and mentions.

skin (53) now (26) lip (22) peptide (20) new (18)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

213 unique sounds | from 279 sampled videos

original sound - haileybieber - Hailey Bieber 49x

The Less I Know The Better - Tame Impala 4x

Original sound 3x

original sound - spedupsongsnlyrics - spedupsongsnlyrics 3x

Borderline - Tame Impala 3x

angels forever forever angels - JUDY® 2x

Aesthetic Vibes - Megacreate 2x

girls like me don't cry (Sped Up) - thuy 2x

Radio - Lana Del Rey 2x

Her Way (Sped Up) - PARTYNEXTDOOR 2x

What the numbers say

Strengths

+ Like rate 7.1%, 1.6x the 4.5% median like rate of the creators we track
+ Steady plays from video to video (grade B)
+ Fans save videos (0.23% of views) 3.1x as often as they share them
+ Verified account

Questions about @haileybieber

How many followers does @haileybieber have on TikTok?

@haileybieber has 19.1M followers on TikTok.

What is @haileybieber's TikTok engagement rate?

@haileybieber has an engagement rate of 7.25% based on their recent videos.

How much does @haileybieber earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @haileybieber's estimated Creator Rewards earnings are $4,089 - $10,223 per month (only videos over 1 minute earn), with estimated sponsorship value of $95,686 - $229,646 per post.

How many TikTok videos has @haileybieber posted?

@haileybieber has posted 284 videos on TikTok.

Hailey Bieber