Hailey Bieber

Ranking 179 out of 1349 creators puts this account among the giants at the top of the field. With 19.1M followers, it holds over 17 times the median follower count of 1.1M for other tracked creators. The growth rate of 245.5K new followers every month is fast for an account that has been active for 6.5 years. A total of 4.4B plays across the entire catalogue establishes a large historical presence. The 313.6M total likes indicate a deep history of positive engagement from the audience over time. High share totals of 3.2M suggest frequent word of mouth distribution of her content. The 10.0M total saves reveal that her content has high keeper value and repeat viewing potential for followers. A like rate of 7.12% exceeds the 4.93% median, meaning the audience is highly engaged with the posts. Average views of 15.5M per video are in line with what an account of this follower size should expect to generate. The following report breaks down specific engagement patterns and content performance.

The audience approves of content at a rate much higher than the platform average. This high approval rate places the creator in rank 485 of 1349. Saves represent the most frequent action with 0.227% of views, followed by shares at 0.073%. Comments reach 0.037% and downloads sit at 0.031%. These figures correspond to 35.2K saves, 11.4K shares, 5.7K comments, and 4.8K downloads per video. The audience prioritizes saving content for future reference over active conversation or sharing. High save rates indicate high intent to return to the material. Brands should treat this as a repository of inspiration rather than a community hub. Reach is inconsistent across the 279 videos. Only 11.8% of posts achieved double the average reach, while 5 reached five times the average. A consistency coefficient of 1.0 indicates highly erratic performance. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their large follower base. They likely command a brand fee between $50,000 and $100,000 per post based on 19.1M followers. Creator Fund payouts depend on views and pay only pennies per thousand impressions. This makes sponsorships the only viable way to generate high returns for a profile of this size. Their rank of 179 out of 1349 means they command a notable premium from brands. High ranking allows them to demand top tier rates and decline lower offers while smaller accounts must bargain under their quoted caps. A cost per view calculation of roughly $0.0032 to $0.0065 helps buyers test if a quote pays for the name or just the reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed since most content stays under 30 seconds. Videos under 15 seconds engage at 6.82% while those over three minutes only hit 3.11%. Choosing the shorter format provides a gain of more than double the engagement rate compared to long-form pieces. Stick to sub-15 second clips as your standard for maximum interaction. Original audio appears on roughly half of all posts. This choice trades the reach of trending sounds for a consistent, branded atmosphere. Captions stay brief at 46 characters to ensure the visual content remains the focus. Disabling duet and stitch options keeps the experience controlled and prevents other creators from remixing the feed. The top video lasted only 9 seconds and pulled 98.8 million views. This reached about 6.4 times the average amount of viewers for a typical post on this account. It earned 5.6 million likes against 19,000 comments. That ratio shows people chose to tap the heart button much more often than they chose to start a conversation. Average views reach 15.5 million per video. This high floor means the creator has already achieved large scale and broad recognition. New creators should view these specific tactics as ways to optimize for an existing audience rather than a map for gaining new followers. The account operates at a level where consistency maintains a large status quo.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content with 106 videos under 15 seconds. This shorter duration performs better than longer clips because it earns a 6.82% engagement rate compared to 3.11% for 3min+ videos.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Sparse high-production cadence. She posts well below the field median but ranks near the top of the field in follower count and average views. Her output is low frequency, but her status as a top-ranked account indicates that these infrequent drops are intentional choices rather than neglect. This pace has remained stable for over six years, making it a durable habit you can trust for long-term planning. The consistency grade suggests a predictable rhythm despite the lower volume of content. New posts typically land on Wednesday and Friday. Content rarely appears on Sunday. Most uploads occur around 01:00 UTC. You can expect sporadic drops rather than a steady drumbeat of daily posts. A campaign should be timed around these specific mid-week windows to align with her established posting pattern.

Audience & Reach

The follower rank of 179 out of over 1,300 puts this account in a top-of-field category. This position means a single campaign can reach a broad audience across the platform. Engagement is strong as the like rate sits well above the median average. High interaction rates suggest that a sponsored message will land with more impact than a standard post. Data indicates the audience resides almost entirely within the United States. Brands can expect to reach American consumers effectively but cannot rely on Japan or Great Britain for results in those specific regions. A global campaign would require additional creators to capture international markets. The content archive contains over four billion total plays across hundreds of videos. This depth means a brand tag sits alongside a history of views that has already been consumed by millions of people. The audience fits the fashion category because the high like response and top-of-field rank suggest a highly engaged viewer base for style-centric products.