Letwins

This creator ranks 187 out of 1349 tracked accounts and holds 18.7M followers, making them a giant that sits at over 17 times the median follower count. The account earns 196.1K new followers every month, which constitutes fast growth for an account that has been active for 7.9 years. A catalog of 10.7B total plays and 161.6M total likes establishes a large historical footprint of engagement across the entire archive. The 2.9M shares indicate high word of mouth movement while 6.8M saves suggest that the content provides lasting value for viewers to keep or revisit. Average views sit at 3.9M per video, which is well above what an account of this follower size would typically produce. However, the 1.51% like rate falls well below the 4.93% median, suggesting that while the reach is wide, the active engagement per view is lower than average. The following report provides a deeper breakdown of these specific performance metrics and audience interactions.

The audience approves less than the platform average, ranking 1239 out of 1349 for like rates. This indicates low passive approval from viewers. Savvy brands should focus on utility rather than just aesthetic appeal. Saves represent the most frequent action at 0.063% per view. This is followed by shares at 0.027%, downloads at 0.025%, and comments at 0.01%. These figures correspond to 2.5K saves, 1.1K shares, 972 downloads, and 394 comments. The high save rate shows content has strong keeper value for the audience. Shares and downloads suggest people want to store or spread the information. Conversation is the least frequent behavior. A brand should prioritize educational content that users want to archive rather than community-driven discussion. Reach is inconsistent across the 298 videos. Only 11.1% of posts hit the 2x average, while only 8 reached the 5x threshold. A high consistency coefficient of 2.59 indicates erratic reach patterns. This makes it harder to predict which specific posts will gain momentum. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large reach. A follower count of 18.7M suggests an annual sponsorship value between $400,000 and $900,000. This high valuation stems from brand deals that scale with total audience size. In contrast, Creator Fund payouts depend on views and pay only pennies per thousand. Such programs cannot match the lucrative returns of direct brand partnerships for a profile at this scale. The rank of 187 out of 1349 places this creator in a position of power. They command a premium because their high standing allows them to decline low-value briefs. While a lower ranked name serves as a value buy with a capped price, this creator can demand top tier rates for their influence. A cost per view calculation of $0.10 to $0.23 helps buyers determine if a quote covers the reach or just pays for the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed as nearly two thirds of posts stay under 15 seconds. Selecting the 15 to 30 second window yields a much higher engagement rate than anything longer. You should target the 15 to 30 second range because it earns over double the engagement of the 30 to 60 second clips. This gap shows that shorter content is far more effective for capturing attention in this niche. Original audio appears on most videos, which means the creator prioritizes a unique brand identity over the reach boost from trending tracks. Captions stay brief at an average of 54 characters to ensure the visual takes center stage. Disabling both duet and stitch features keeps the focus entirely on the original content without outside remixes. The top post lasted only 7 seconds and reached 133.2 million views, which is roughly 34 times the normal reach for this account. It gathered 3.9 million likes against just 17.9k comments to create a ratio of 221 likes per comment. This lopsided result shows the video excelled as a passive experience rather than a conversation starter. Average views are nearly 4 million, marking this as an established account with a large reach. Your strategy should focus on maintaining high volume and consistent quality since the audience is already large. Success here depends on hitting these specific timing marks to maintain steady performance among millions of viewers.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up 191 of the 298 total posts. The 15 to 30s category performs better than the 30 to 60s category.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The pattern is a Grind because this creator posts at double the field median with high consistency relative to their large follower base. They deliver more than twice the volume of the average creator while maintaining a top-tier rank in total followers and views. This pace has remained steady for nearly two years, establishing a durable habit. Although the wide variance in gap lengths indicates an unpredictable schedule, the sheer volume of content remains high. New videos typically land on Wednesday and Friday, with the most frequent upload occurring at 19:00 UTC. Sunday serves as the quiet day for new posts. Marketers can rely on a heavy drumbeat of content rather than sporadic drops. You can time your tie-ins around the mid-week and Friday windows to align with their primary posting days.

Audience & Reach

The account sits at rank 187 with a multiple of 17.0 over the median follower count. This high ranking indicates broadcast-scale reach for any single campaign. Italy represents the primary market where the content performs well. A brand targeting this creator can expect to reach Italian viewers but cannot rely on the United States or Spain for international coverage. Since the like rate sits at 1.51% against a median of 4.93%, it falls well below average. This gap suggests the audience size is high while the engagement per view remains low, meaning a sponsored message may struggle to gain traction with every viewer. The lifetime footprint of 10.7 billion plays means a brand tag sits beside content that has already been viewed billions of times. Instead of a fresh start, your inclusion joins a long history of accumulated views. This audience fits the entertainment category because it combines high-volume reach with an established history of play counts despite the lower engagement percentage.