Logan Paul

Ranking as 180 out of 1349 tracked creators, this account is a giant that holds 19.0M followers, which is 17.3 times the median follower count of 1.1M. The growth trajectory is fast with 151.2K new followers added every month over its 10.5 year lifespan. While average views sit at 6.7M per video, the 6.67% like rate exceeds the 4.93% median to indicate high engagement relative to standard expectations for this size. The rest of this report breaks down specific audience demographics and content performance trends.

This audience approves of content at a rate higher than the platform median. The engagement mix reveals a clear hierarchy of intent. Saves at 0.248% are the most frequent action, followed by shares at 0.138%, then comments at 0.019%. With 16.6K saves and 9.3K shares compared to 1.3K comments, users treat this content as a reference or a tool for advocacy rather than a conversation piece. High save and share rates relative to low comment counts indicate an audience that consumes the content for personal utility or external distribution. Brands should focus on high-value assets that merit saving over interactive prompts. Reach is inconsistent across the 36 videos analyzed. Only 11.1% of content hit the 2x average mark, while only 2 videos reached the 5x threshold. A consistency score of 1.74 indicates erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account. With 19.0M followers, this creator commands a brand fee between $45,000 and $90,000 per post. This high range stems from sponsorship payouts that scale with total follower counts. Creator Fund payouts are much lower because they scale with views and pay only pennies per thousand impressions. The ranking of 180 out of 1349 positions this creator as a top-tier name. Such a high rank means the creator commands a premium for their influence. They can decline low-paying briefs to maintain brand equity while lower-ranked accounts must accept any offer. A cost-per-view gut check shows that a quote near $90,000 against 6.7M average views results in roughly $0.013 per view. This helps a buyer see if they are paying for actual reach or the specific name of the creator. These are modelled estimates from public metrics, not disclosed earnings.

The feed leans toward shorter clips, with most content landing between 15 and 60 seconds. Target this mid-range duration to mirror the account's current output. Original audio dominates nearly every post, a choice that favors a branded identity over the reach of trending tracks. Long captions average 177 characters to provide heavy context for each clip. Opening your duet and stitch settings shows an intent to let other creators interact with the footage. The top video lasted only 10 seconds and pulled 50.3 million views, roughly 7.5 times the normal reach. It earned 3.7 million likes against under 5k comments, proving that rapid consumption won over active debate. Average views near 6.7 million mark this as a large established audience rather than a growing niche. Success here relies on maintaining high volume for a huge base rather than chasing small-scale growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as it is the most frequent length. No engagement data is provided for these specific durations.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this account because it maintains a top-tier follower rank despite posting well below the field median. The creator produces content far less often than the average user but commands large reach and views. This pace has remained stable for over two years, confirming it is a deliberate choice rather than an inconsistent habit. Because of a high consistency variance, the gaps between posts are irregular and unpredictable. Content tends to land on Thursday and Sunday with a peak activity window at 18:00 UTC. Friday remains the quietest day for new uploads. Marketers should expect sporadic drops rather than a dependable drumbeat. Plan any campaign around the Thursday or Sunday windows to align with these specific dates.

Audience & Reach

The creator holds a top-of-field rank with a follower count over seventeen times the median. This indicates that a single campaign can reach a broad audience across a wide demographic. Engagement levels exceed the median by nearly two percentage points. Such a high like rate means a brand message earns more engagement per viewer than the average account. This profile fits the entertainment category because the large scale and strong engagement indicate high visibility for general interest content.