Logan Paul

Q: How many followers does @loganpaul have on TikTok?

@loganpaul has 19.0M followers on TikTok.

Q: What is @loganpaul's TikTok engagement rate?

@loganpaul has an engagement rate of 6.44% based on their recent videos.

Q: How much does @loganpaul earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @loganpaul's estimated Creator Rewards earnings are $1,068 - $2,671 per month (only videos over 1 minute earn), with estimated sponsorship value of $95,000 - $228,000 per post.

Q: How many TikTok videos has @loganpaul posted?

@loganpaul has posted 439 videos on TikTok.

@loganpaul

My 1/1 PSA 10 Pikachu Illustrator Auction ↙️

goldin.co/item/logan-paul-personally-owned-1998-pokemon-japanese-corocoro-promo-raretua0w?queryId=eyJxdWVyeUlkIjoiZWVkM2FhYzI2NjA2YzU3NzZmMjE4MjFiZGJkMGNjNDIiLCJjYXJkSW5kZXgiOjAsImV2ZW50SW5kZXgiOiJsb3RzLXByb2QtbG90X251bWJlcl9hc2MifQ%3D%3D Joined 2015-09-02

19.0M

Followers

Following

403.1M

Total Hearts

439

Videos

918.2K

Avg Hearts/Video

lifetime average

6.44%

Engagement Rate

10.5y

Account Age

151.2K

Followers/Month

lifetime average

3.2M

Hearts/Month

lifetime average

3.5

Videos/Month

lifetime average

We also record @loganpaul's follower count over time. See the @loganpaul TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Logan Paul (@loganpaul) is a verified lifestyle TikTok account with 19.0M followers and 439 videos. That ranks 180 of the 1,349 accounts with a TKMetrics report by followers, 17.3x the median account. Since it was created 10.5 years ago it has averaged 151.2K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2015-09-02
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	704K:1

Data Summary

Videos Analyzed	36
Avg Plays per Video	5,279,109
Avg Likes per Video	332,541
Engagement Rate	6.44%

Engagement Analysis

Based on 33 of 36 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 33 videos we analysed got an average of 5.3M plays and 6.3% of viewers liked them, 1.4x the 4.5% median like rate of the creators we track. Saves (0.20% of views) outnumber shares (0.13%); comments are 0.02%.

5.3M

Avg Plays/Video

332.5K

Avg Likes/Video

891

Avg Comments/Video

6.8K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 36 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 33 that aren't pinned.

9.3M

Median plays, top 10 videos

668.5K

Median likes, top 10 videos

31.9M

75th percentile plays

50.3M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.

241,810,600

Total Plays

16,134,037

Total Likes

45,933

Total Comments

334,576

Total Shares

598,917

Total Saves

Engagement Ratios

@loganpaul turns 6.3% of views into likes, 0.20% into saves and 0.13% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Below the median

6.30%

Likes / Views

0.02%

Comments / Views

0.13%

Shares / Views

0.20%

Saves / Views

This shows that viewers are more likely to quickly double tap a video than they are to comment, share, or save it.

Viral Hit Rate

6.1% of this account's videos beat its own average views by 2x, a breakout rate higher than 14% of the creators we track. The 5x figure is the same measure at five times the norm.

6.1%

2x Avg (2 of 33)

6.1%

5x Avg (2 of 33)

Measured against the average of the 33 videos that aren't pinned.

Consistency Score

@loganpaul's view count swings by a CV of 1.74, steadier than 63% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 1.74

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 5.3M views/video, leaving out 3 pinned videos, and about 3.5 videos a month (its lifetime average: videos posted over account age)

$1,068 – $2,671

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (8 of 36 analysed videos, with 14% of their views)

Sponsorship Value (Est. Per Post)

Based on 19.0M followers

$95,000 – $228,000

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 36 videos

2 of the 33 videos that aren't pinned (6.1%) passed twice the average plays and 2 passed five times it. Plays are uneven from one video to the next (consistency grade D). 11 of 36 videos are under 15 seconds and 8 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

36s

Average Duration

<15s

15-30s

30-60s

1-3min

The account favors videos under 15 seconds as it is the most frequent length.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

97.2%

35 of 36

Posting Patterns & Optimal Timing

Based on 36 videos

The videos we analysed went up most often on Thursday.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 36 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Thursday

Sunday

Saturday

Tuesday

Wednesday

Monday

Friday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The account posts most often on Thursday and Sunday, with the busiest hour being 18:00 UTC.

Hashtags in the analysed videos

Each of these appears in one of the videos we analysed, so none stands out as a regular tag for this account.

#drinkprime (1) #marketing (1) #poweredbypolymarket (1) #blessed (1) #burttexas (1) #primepartner (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

auction (10) goldin (9) live (9) card (7)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

6 unique sounds

original sound - Logan Paul 30x

sonido original - 180700 2x

walking on a dream by empire of the sun - sophie 1x

It's the Most Wonderful Time of the Year - Andy Williams 1x

original sound - ᶦᶜᵒⁿ✯𝐊𝐄𝐕𝐈𝐍. 𝐄✯℡ 1x

som original - 𝑷𝒆𝒅𝒓𝒂𝒅𝒂𝒔🎵 1x

What the numbers say

Strengths

+ Like rate 6.3%, 1.4x the 4.5% median like rate of the creators we track
+ Fans save videos (0.20% of views) 1.6x as often as they share them
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)

Questions about @loganpaul

How many followers does @loganpaul have on TikTok?

@loganpaul has 19.0M followers on TikTok.

What is @loganpaul's TikTok engagement rate?

@loganpaul has an engagement rate of 6.44% based on their recent videos.

How much does @loganpaul earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @loganpaul's estimated Creator Rewards earnings are $1,068 - $2,671 per month (only videos over 1 minute earn), with estimated sponsorship value of $95,000 - $228,000 per post.

How many TikTok videos has @loganpaul posted?

@loganpaul has posted 439 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @loganpaul's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 36 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @loganpaul TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/loganpaul-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Logan Paul