LOURD

This creator sits as a giant among the 1349 creators we track because their rank of 178 puts them well above the typical performer with 19.1M followers and more than 17 times the median follower count of 1.1M. The account has maintained fast growth by adding 242.9K new followers every month over its 6.6 year lifespan. A large catalog of 2.9B total plays across their history establishes a deep, long-term presence on the platform. The 306.3M total likes indicate consistent engagement while 13.8M shares suggest high word of mouth distribution. With 32.6M total saves, the content has substantial keeper value for an audience that wants to return to these specific videos. The average view count of 3.9M per video is well in line with what a creator of this size should expect. Their 10.42% like rate more than doubles the median of 4.93%, confirming that their followers are highly active and engaged with the content. The following sections provide a deeper look at specific engagement trends.

This audience approves of content at more than double the median rate, ranking 226 out of 1349 creators. High like rates indicate strong initial sentiment and visual appeal. The audience prioritizes saving content for later reference over active discussion or sharing. Saves represent the highest engagement behavior at 1.11%, followed by shares at 0.47% and comments at 0.133%. Downloads sit at the lowest rate of 0.085%. With 43.6K saves, 18.5K shares, 5.2K comments, and 3.3K downloads per video, the data shows a preference for personal utility over community interaction. Brands should treat this as an archive-style audience that values keeper content. Reach is erratic due to a high consistency coefficient of 1.55. While 37 videos reached double the average and 6 reached five times the average, these successes occur infrequently across 289 posts. This indicates inconsistent growth patterns rather than steady progression. This is an active audience that seeks utility.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their large follower base. A profile with 19.1M followers commands a high-tier sponsorship band of $100,000 to $250,000 per campaign. This lucrative path far exceeds Creator Fund payouts which pay only pennies per thousand views. While the fund scales with views, sponsorship fees scale with follower count and brand authority. The rank of 178 out of 1349 puts this creator in a position to command a premium price for their influence. High-ranking creators can often decline lower offers because they possess established reach and high engagement. A buyer should view the $100,000 to $250,000 range as a starting point for negotiations rather than a fixed cost. The 10.42 percent like rate suggests high audience loyalty which justifies a price at the top of that bracket. A cost-per-view gut check helps determine if a quote pays for reach or fame. Dividing the $100,000 to $250,000 range by 3.9M average views results in a cost per view between $0.026 and $0.064. If a brand pays more than $0.064 per view, they are paying for the creator's specific name rather than just the eyeballs on the screen. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on longer content with 76 clips between 60 and 180 seconds and 73 over three minutes. Target the one to three minute window for better engagement since it earns a 10.4% rate compared to just 7.81% for anything over three minutes. This means shorter long-form content outperforms extreme lengths by about 33% per view. Stick to that middle ground as your primary production goal. Original sound dominates the feed at a 92% share. This choice prioritizes a unique brand identity over the easy reach of trending sounds. Captions average 140 characters, providing detailed context for every product shown. Disabling both duets and stitches keeps the content exclusive to this profile rather than inviting others to remix it. The standout video lasted 47 seconds and reached 70.3 million views, which is nearly 18 times the normal reach of this account. It earned 3.5 million likes against only 6.9k comments. This high ratio of over 500 likes per comment shows that viewers preferred quick interaction over joining a discussion. Average views near 3.9 million indicate a large, established audience rather than a growing niche. The strategy here is to maintain consistent quality for a large crowd instead of chasing new reach. Every post starts with millions of eyes already watching the screen.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors shorter content with 98 videos under 15 seconds. The 1 to 3 minute category performs better than the 3 minute plus category.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post nearly double the field median with a high frequency rank in the top half of the platform. This volume has remained consistent for nearly two years, establishing a durable habit for any brand looking to align with frequent content. While the wide variance in gap lengths indicates some irregular bursts, the sheer number of weekly uploads provides a reliable stream of opportunities. New videos typically land on Sunday and Thursday, while Tuesday is the quietest day for new posts. Most content appears around 04:00 UTC. Marketers can plan campaigns around this steady drumbeat rather than waiting on sporadic drops. You can expect frequent placements throughout the week to ensure your tie-in remains relevant across multiple posting cycles.

Audience & Reach

This creator holds a top-of-field rank with a multiplier over seventeen times the median size. Such a position provides a brand with broadcast-scale reach for any single campaign. The like response sits more than double the median rate. This high engagement indicates that a sponsored message will land with much more impact per view than a standard placement. The audience is concentrated in one primary market, as ninety-six percent of content reaches viewers in the US. While this allows a brand to target American consumers effectively, it means the KR segment is too small to support an international strategy on its own. A global brief would require additional creators to reach those specific regions. The lifetime footprint totals 2.9 billion plays across the catalog. This depth means your brand tag appears alongside content that has already been viewed billions of times rather than as a fresh start for the account. The audience fits the beauty and personal care category because the high like response combined with broadcast-scale reach ensures visibility among a large, engaged group.