Meghan Trainor

This creator ranks 186 out of 1349 tracked accounts and holds a follower count that is 17.0 times the median size. This makes it a giant in the field. The account has gained 159.2K followers per month over its 9.8 year lifespan, which indicates fast growth for an established profile. The average view count of 4.0M sits well above what is expected for this follower tier. Additionally, the 7.15% like rate clears the median of 4.93%, suggesting high engagement from the active audience. The rest of the report covers more granular performance metrics and historical trends.

The audience approves of content at a rate well above the median. This high approval signals a loyal fan base that finds value in the core message. The engagement mix shows a clear hierarchy of intent. Saves represent the most frequent action at 0.16% while shares follow at 0.106%. Comments occur at 0.025%. These percentages rank behavior from highest to lowest as saving, sharing, and discussing. With 6.4K saves, 4.2K shares, and 1.0K comments per video, the audience prioritizes keeping and spreading content over public conversation. Brands should focus on high-value assets that people want to archive rather than prompts for community discussion. Reach is erratic with a consistency coefficient of 1.62. Only 3 videos reached double the average while 2 reached five times the average. This suggests a hit-driven reach model rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Brand sponsorships drive the primary revenue for this account. With 18.7M followers, the creator likely commands a sponsorship fee between $30,000 and $60,000 per post. This income stream is far more lucrative than Creator Fund payouts because it scales with total audience size. The Creator Fund pays only pennies per thousand views, making it an inefficient way to monetize high reach compared to direct brand deals. A rank of 186 out of 1349 puts this creator in a position of power. This top-tier status allows them to command a premium and decline lower offers that do not meet their worth. A buyer can use the $30,000 to $60,000 range as a starting point for negotiations because they are not a budget option. The high like rate suggests strong engagement which justifies a price toward the top of that bracket. The cost per view sits between $0.0075 and $0.0150 based on their 4M average views. This calculation helps a buyer see if a quote is paying for actual eyeballs or just the name. If a brand pays near the top of the range, they are paying for the status of a high-ranking creator. These are modelled estimates from public metrics, not disclosed earnings.

Short clips are the core of this feed. Most videos land under 30 seconds, yet the 15-second bracket achieves a much higher engagement rate than the longer segments. Target the sub-15 second window to capture nearly double the interaction found in longer content. Original sound is used on less than half of the posts, meaning the account often trades its unique identity for the reach provided by trending tracks. Captions stay brief at 71 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to interact with the content. The standout video lasted only 7 seconds and pulled 6.8 times the typical reach. It earned 2.5 million likes against just 3.4k comments, showing that short, punchy clips favor passive watching over active debate. This large gap between likes and comments suggests a preference for quick taps. Average views at 4 million indicate an established audience where consistency is already secured. You should focus on the sub-15 second format to maximize engagement on this existing scale.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 30 seconds with 25 out of 30 videos falling into this range. The average video length is 21 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post above the field median with enough frequency to provide a reliable content stream. While the follower count ranks them near the top of the field, their high volume relative to other creators means the pace is deliberate rather than sparse. The current rhythm has been established for three months but remains erratic due to inconsistent gaps between posts. You can expect new content most often on Tuesday and Wednesday. These uploads typically land around 22:00 UTC. Sunday is the quietest day for new posts. Marketers can plan campaigns around a dependable drumbeat of content, though they should target mid-week windows to align with her primary posting days.

Audience & Reach

The audience sits at a top-of-field rank with a multiple of 17.0 over the median creator. This scale means a single campaign can reach a broad audience across the platform rather than targeting a niche group. Engagement is high because the like rate exceeds the median by more than two percentage points. A brand message will likely earn a stronger response from viewers compared to standard content. The profile fits the music and entertainment category because of the broadcast-scale reach combined with a high engagement rate.