Jasmine Chiswell

Ranked 181 out of 1349 creators, Jasmine Chiswell is a giant at the top of the field with 18.9M followers, which is 17.2 times the median follower count. The account has grown by 219.0K followers every month over its 7.2 year lifespan, marking its growth as fast for an account of this age. Her catalogue has accumulated 9.6B total plays and 470.5M total likes to build a large historical presence. The 5.6M total shares indicate a high level of word of mouth distribution across her content history. With 22.8M total saves, the account possesses deep rewatch value that suggests her content serves as a lasting resource for her audience. Her average of 4.2M views per video is in line with what an account of this size would predict. While her 4.90% like rate falls just below the 4.93% median, it still represents high engagement relative to typical creators. The following report breaks down these metrics into specific content categories and audience demographics.

The audience approves of content at a rate slightly below the median. This puts the creator in rank 681 out of 1349. Low relative approval suggests a passive viewer base that consumes content without immediate emotional investment. Saves represent the highest intent of the audience with a 0.238% ratio. The count of 9.9K saves shows people treat this content as a reference point they intend to return to later. Shares at 0.058% and 401 downloads at 0.01% follow as secondary forms of retention. Comments sit at the bottom of the hierarchy with a 0.017% rate and 692 total counts. The audience heavily favors saving content over discussing it in the comments. Brands should treat this profile as a source for evergreen utility rather than community building or real-time conversation. Reach is inconsistent across the 300 videos. Only 11.3% of posts achieved a 2x hit rate while only 8 reached the 5x threshold. A coefficient of variation of 1.67 indicates erratic reach patterns. This volatility makes it harder to predict which specific posts will break out. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships form the primary revenue stream for this creator because of their large follower base. A profile with 18.9M followers commands a high-end brand deal range between $50,000 and $75,000 per post. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of the audience size. Sponsorships scale with total reach while the fund rewards only raw volume. A rank of 181 out of 1349 places this creator in a position of power. They occupy a high percentile where the brand premium is established and justified. This ranking allows them to demand top-tier rates and decline low-budget offers. The steady engagement rate suggests they sit toward the higher end of their estimated value bracket. A cost-per-view check helps determine if a quote is for reach or prestige. Dividing the $50,000 to $75,000 range by 4.2M average views results in a cost per view between $0.01 and $0.02. This metric helps buyers see how much of the fee covers actual eyeballs versus the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Videos under thirty seconds dominate this feed. Most content falls into these shorter buckets while only a tiny fraction exceeds one minute. Choose the 15 to 30 second format over the longer options because it captures more engagement than the clips over three minutes. Selecting that specific window yields roughly 20% better engagement results per view than the longest possible category. Original audio powers nearly 72% of the content. This choice favors a consistent brand identity over the reach gained from trending sounds. Short captions averaging 29 characters keep the focus on visual elements rather than text. The total absence of duet and stitch options shows a strategy to keep the experience private and focused on the primary creator. The top video lasted 57 seconds and earned 66.1 million views, which is about 15.9 times the normal reach for this account. It gathered over 4.5 million likes against only 15.4k comments. This ratio of nearly 300 likes per comment proves the clip succeeded through passive watching rather than active debate. Average views reaching 4.2 million indicate a large, established audience. Success on this account depends more on maintaining high production standards for millions of existing fans than on trying to find new ones. The scale of the following means every post starts with a notable reach regardless of specific trends.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 30 seconds with 228 out of 300 clips in this range. The 15 to 30 second length performs worse than the 1 to 3 minute category for engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they post well above the field median with a high volume of content relative to their peer group. This steady output has remained consistent for nearly three years. While the high consistency variance indicates the exact timing between posts fluctuates, the sheer frequency remains reliable enough to plan around. Jasmine Chiswell maintains a high follower rank and strong average views despite some irregularities in her posting gaps. New content frequently lands on Tuesday and Thursday, with the busiest hour occurring at 22:00 UTC. Sunday is the quietest day for new uploads. Marketers can expect a dependable drumbeat of posts rather than sporadic drops. You can time your campaign tie-ins specifically around the Tuesday and Thursday windows to align with her most frequent posting days.

Audience & Reach

The creator holds a top-of-field rank with a multiplier of 17.2 over the median. This position means a single campaign can reach an audience at broadcast scale rather than a niche segment. Content is consumed primarily in the United States which accounts for 100% of the sampled video data. Because this market dominates, a brand can expect high penetration in the US but cannot count on any other countries to fulfill a global brief. The like response sits slightly below the median. This indicates that while the reach is wide, the engagement per view is not exceptionally high for a sponsored placement. A total of 9.6 billion plays exists across the back catalogue. A brand tag placed here sits alongside content that has been viewed billions of times rather than starting with a fresh audience. This profile fits the beauty category because the large scale and consistent like rate support a major lifestyle campaign.