Pubity

This account ranks 189 out of 1349 creators and holds 18.5M followers, which is 16.8 times the median follower count of 1.1M. This position establishes the profile as a giant in the current landscape. The creator gains 218.4K followers every month, which represents fast growth for an account that has been active for 7.1 years. A total of 3.2B plays and 226.3M likes across the catalog build a large historical footprint for any brand to consider. The 16.6M shares indicate high word of mouth movement while the 35.9M saves confirm that the content has high rewatch value or long term utility for viewers. The average view count of 215.3K per video is in line with what an account of this size should expect. This 7.14% like rate exceeds the median of 4.93%, confirming that the audience is highly engaged with the content provided. The rest of this report breaks down the specific engagement metrics and content performance trends.

The audience approves of content at a rate far above the median, ranking 483 out of 1349. This high approval confirms strong sentiment for the content style. Saves represent the primary behavior with a 1.133% rate. Shares follow as a secondary action at 0.524%. These two metrics form the core engagement engine, totaling 2,400 saves and 1,100 shares per video. Comments occur at 0.058% while downloads sit at 0.037%. This audience over-indexes on intent to return and word-of-mouth spread compared to community discussion. Brands should focus on content that serves as a reference point or is highly shareable rather than content designed to spark conversation. Reach remains inconsistent with a consistency coefficient of 4.16. Out of 299 videos, 30 reached double the average while 10 hit five times the average. This indicates a volatile reach pattern where only a small fraction of posts achieve high visibility. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their large follower base. A brand integration could command between $150,000 and $300,000 per post. Creator Fund payouts are negligible by comparison because they pay only pennies per thousand views. Sponsorship income scales with total reach while the fund relies on views that rarely generate high margins for top accounts. The ranking of 189 out of 1349 places this creator in a position of power. High rank status allows them to command a premium and decline less favorable briefs. A buyer should view their quoted rates as a ceiling rather than a fixed price. The high like rate suggests they can lean toward the top of that pricing bracket. A cost per view calculation helps determine if a quote pays for reach or fame. At 215.3K average views, a $150,000 fee equates to roughly $0.70 per view. This helps buyers test if a brand is overpaying for the name alone. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed with over half of the content landing under fifteen seconds. The sweet spot for engagement actually sits in the 15 to 30 second bracket at 6.51% compared to only 4.86% for the shortest clips. Choosing the middle duration provides a nearly 40% increase in engagement per view over the sub-fifteen-second option. Focus on that 15 to 30 second window to maximize how many people interact with each post. Original audio appears on 61.2% of videos, meaning this account favors a consistent brand identity over riding trending sounds for reach. Long captions averaging 381 characters provide deep context for every clip posted. Closing off both duet and stitch options ensures the audience focuses solely on the primary content without outside modifications. The standout video lasted between 15 and 30 seconds while pulling views at a rate roughly 2.4 times higher than the average. It earned 89.3k likes against 1.6k comments, showing a heavy tilt toward passive watching rather than active debate. This indicates that viewers primarily consume the content for visual impact without needing to engage in the comment section. Average views sit at 215.3k, marking this as an established account with a stable reach. The high follower count means the audience is already captured by the brand's consistent style. New creators should mirror these specific timing and caption habits to build a similar atmosphere of reliability for their own viewers.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up nearly half of the content. However, the 15 to 30 second range performs better with a 6.51% engagement rate compared to 4.86%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post nearly four times as much content as the field median with high frequency. They produce over six videos every week and maintain an average gap of just one day between uploads. This pace has been sustained for nearly a year, proving it is a durable habit rather than a recent trend. While their consistency grade is low due to wide variations in posting intervals, the volume remains exceptionally high compared to other creators. Their large follower base and high average views confirm they are a top-performing account despite the irregular gaps between posts. New content typically lands on Wednesday and Thursday with a peak activity window at 06:00 UTC. Sunday is their quietest day for new uploads. Marketers can expect a dependable drumbeat of fresh content to support any campaign. You should aim to time tie-ins for mid-week when the volume of posts peaks.

Audience & Reach

The account ranks at 189 of 1349 with a multiplier of 16.8 over the median creator. This positioning indicates a broadcast-scale audience for any single campaign. High engagement figures mean the like response sits well above the median. A brand message will earn a strongerer interaction rate per viewer than the typical account in this category. The primary concentration of viewers is in the United States. While this allows for strong penetration into that specific market, brands cannot rely on South Africa or Great Britain for those regions. Plans requiring reach across all three locations would require additional creators to cover the split. Content has accumulated a total of 3.2 billion plays over thousands of videos. A brand tag placed here sits alongside content that has already been seen billions of times rather than starting fresh. This history means your inclusion joins an established stream of views. The audience fits the entertainment category. The high like response combined with the broadcast-scale size suggests a broad reach for general interest content.