KEEMOKAZI

Ranking 51 out of 1349 tracked creators puts this account among the giants at the top of the field since it holds 38.8M followers, which is 35.3 times the median follower count. The growth trajectory is fast as the creator adds 487.4K new followers every month despite the account being 6.6 years old. This longevity combined with high volume builds a large catalog scale of 16.2B total plays and 1.3B total likes. High share counts of 19.9M indicate strong word of mouth movement across the platform while 77.8M total saves prove that the content has deep rewatch value and lasting utility for the audience. The reach verdict shows a healthy engagement level because the 7.80% like rate exceeds the 4.93% median. Average views of 4.5M per video are in line with what an account of this size would predict. The rest of this report breaks down specific audience demographics and high performing content pillars to help you plan your next campaign.

This audience approves of content at a rate much higher than the platform median. The 7.80% like rate ranks 425 out of 1349 creators. High saves show intense intent to return to the content as a reference point. This behavior is the most frequent action taken by viewers, followed by shares and downloads. Comments are the least common interaction. With 21.4K saves, 5.5K shares, 2.9K downloads, and 1.7K comments across the data, the audience prioritizes keeping content for later use over public conversation. Brands should expect high retention and personal archiving rather than active community discussion. The reach shows signs of inconsistency. Seventeen videos reached double the average while six hit five times the average. A consistency coefficient of 3.31 indicates a volatile reach pattern rather than steady growth. This volatility suggests that while the content can spike, it does not reach a stable audience every time. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the bulk of revenue for this creator because their large audience commands high brand fees. With 38.8M followers, they likely command a sponsorship band between $150,000 and $300,000 per campaign. This high ceiling exists because brand deals scale with follower count while the Creator Fund pays only pennies per thousand views. The creator fund relies on raw volume to pay out small amounts, but a large following allows for premium pricing that rewards authority rather than just impressions. A rank of 51 out of 1349 places this creator in a tier where they command a notable premium. Brands pay extra for the prestige of such a high ranking and often accept lower conversion rates because of the status involved. This status allows them to decline smaller briefs in favor of high-value partnerships. A cost per view calculation near $0.03 to $0.06 suggests that a buyer must decide if they are paying for actual reach or for the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

Most videos fall in the 30 to 60 second range. This specific length earns a 7.17% engagement rate compared to just 6.18% for clips under 15 seconds. Choosing the medium format over the shortest option provides a boost of roughly ten percent more engagement per view. Use the 30 to 60 second window as your primary target to maximize interaction. Original audio is used on nearly 95% of the content. This choice prioritizes a consistent brand identity over the borrowed reach that trending sounds provide. Captions stay brief at an average of 46 characters to keep focus on the visuals. The absence of duet and stitch options keeps the experience contained and forces viewers to engage only with the primary feed. The top video lasted 15 seconds and reached 217.6 million views, which is about 48.7 times the average reach for this account. It earned over 31 million likes against 196.4k comments. This ratio of 159 likes per comment shows that the clip generated passive watching rather than active discussion. Average views sit at 4.5 million, establishing a large and established audience. Success here depends on maintaining high baseline visibility rather than seeking small-scale growth. The content strategy relies on consistent volume to sustain a reach that already hits millions of people daily.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors 30 to 60 second videos since they are the most frequent length. This duration also has the highest engagement rate at 7.17 percent.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production is the pattern for this creator because they maintain a top-tier follower rank despite posting well below the field median. While their frequency rank is low and the gap between videos is large, their large audience size indicates that each post receives heavy production value. This pace has remained stable for over six years. The inconsistent consistency grade suggests an erratic rhythm with unpredictable gaps rather than a clockwork schedule. New content typically lands on Thursday and Sunday, while Monday remains the quietest day. Most uploads occur around 00:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of posts. A campaign tie-in is best timed for the weekend windows to align with these specific upload days.

Audience & Reach

This account ranks in the top of the field with a follower count over thirty times the median creator. This position means a single campaign will reach a broadcast-scale audience rather than a niche segment. Concentration is high within the United States which accounts for nearly all sampled content. Brands can target this specific domestic market effectively but must seek other creators to reach audiences in Mexico or Turkey. The like rate sits well above the median average of 4.93 percent. Such a gap indicates that a sponsored message will earn a stronger engagement response from viewers than a typical creator on the platform. Total plays across the catalog exceed 16 billion. This depth means a brand tag appears alongside content that has already accumulated a heavy volume of views over time rather than starting fresh. The audience fits the entertainment category because the high like response and broadcast-scale reach suggest a general interest appeal.