Stray Kids

Ranking 52 out of 1349 tracked creators puts this account in the top tier as a giant that maintains a following 33.6 times larger than the median creator size of 1.1M. The growth trajectory is fast, adding 417.2K followers every month over a lifespan of 7.3 years. This large catalog has accumulated 7.4B total plays and 1.6B total likes to establish a deep historical presence. The 111.7M total shares indicate high word of mouth movement while the 200.2M total saves confirm that the content provides lasting value for followers to revisit or keep. This level of engagement depth suggests a highly loyal and active fan base rather than passive viewers. The average view count of 5.9M per video is well in line with what an account of this size would predict. Furthermore, the 21.56% like rate far exceeds the 4.93% median, confirming that the audience is highly engaged with the content they see. The rest of this report explores specific engagement patterns and content performance metrics.

This audience approves of content at a much higher rate than the platform average, ranking 6 of 1349 creators for like rates. They show strong intent to return to and keep the content as their most frequent action. This is followed by word-of-mouth sharing, then downloads, and finally active discussion. The numbers include 159.8K saves, 89.1K shares, 19.9K downloads, and 14.6K comments. High save and share rates indicate the content serves as a useful reference or high-value recommendation for others. Low comment counts relative to other actions suggest a passive consumption of information rather than a desire for two-way dialogue. A brand should prioritize educational or utility-based content that justifies saving over interactive posts that require community participation. Reach is inconsistent across the 273 videos due to a high coefficient of variation of 0.92. Only 10.3% of posts reached the 2x average threshold, while only 2 videos hit the 5x mark. This suggests growth comes from sporadic hits rather than steady linear progression. This is an active audience that seeks utility and reference value.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large reach. With 36.6M followers, they likely command a brand fee between $150,000 and $300,000 per post. Creator Fund payouts are negligible by comparison because those payments scale with views and pay only pennies per thousand. Brand deals provide the necessary scale to build a business while platform funds offer minimal returns for the effort involved. A rank of 52 out of 1349 places this creator in a position of power. They command a premium over average creators and can decline briefs that do not meet their standards. The high like rate suggests they sit at the top end of their expected value range. A buyer should view the $300,000 figure as a ceiling for negotiation rather than a starting point. The cost per view sits at roughly $0.05 to test if a quote is paying for reach or brand equity. This calculation helps a buyer see how much of the fee goes toward the specific video's performance versus the creator's status. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the core of this feed with 90 videos under 15 seconds. While 30 to 60 second videos see a 25.18% engagement rate, the sub-15 segment hits 24.32%. Choose the 15 to 30 second range for your content to capture the largest volume of posts while maintaining high engagement. This strategy avoids the drop in performance seen in longer formats. Original audio appears on about 43% of the feed. Choosing this path means sacrificing the reach of trending sounds to maintain a consistent brand identity. Captions average 70 characters, providing enough context without distracting from the visuals. Turning off duets and stitches keeps the focus entirely on the primary content rather than inviting outside remixes. The top video lasted 13 seconds and reached 37.1 million views. This performance represents a 6.3x multiplier over the normal reach seen here. It earned 5.1 million likes against 71.6k comments, showing that viewers preferred quick taps over active debate. The high ratio of likes to comments suggests the content succeeded as a passive experience for a mass audience. Average views of 5.9 million per video confirm this is an established powerhouse account. Strategy should focus on maintaining consistent engagement with a large existing base rather than chasing small growth milestones. Every post already reaches millions, making the specific choice of duration and caption style a way to refine the experience for a large crowd.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds because it has the highest count of these clips. The 30 to 60 second category performs better for engagement than any other duration shown.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post nearly four times as much content per week as the field median. Their high volume and top-tier follower rank confirm a steady stream that allows for reliable campaign planning. This pace has remained stable for several months, establishing it as a durable habit. While the gap between posts is short on average, the higher consistency score suggests they often post in bursts rather than on a clockwork schedule. New content typically lands on Tuesday and Wednesday, with 10:00 UTC serving as the busiest hour for uploads. Thursday remains the quietest day of the week. Marketers can expect a dependable drumbeat of posts to support a partnership. You should aim to time your specific tie-ins for Tuesday or Wednesday to align with their most active posting windows.

Audience & Reach

The creator holds a top-of-field rank with a multiple of over thirty times the median follower count. This scale means a single campaign will reach a high volume of people across the platform. The like response sits more than four times above the median rate. Such high engagement indicates that brand messages will land with much stronger impact per viewer than average content. Data shows the audience is concentrated entirely in South Korea. A brand can effectively target this specific market, but it cannot rely on the other regions in the split for a global reach. Campaign planners requiring broader international coverage would need to supplement this partnership with other creators. The lifetime footprint includes over seven billion total plays across the archive. This means any new sponsored post sits alongside content that has already been viewed billions of times rather than starting from zero. The audience fits the music and entertainment category because the high engagement and broad reach provide a strong foundation for brand visibility.