James Charles
✉️ 🎨 @Painted @PaintedUK 🤪 @James Charles Spam Phase 1 of Painted Project is now live 🤍⬇️
39.6M
Followers
365
Following
1.6B
Total Hearts
1.2K
Videos
1.3M
Avg Hearts/Video
lifetime average
9.35%
Engagement Rate
9.4y
Account Age
351.7K
Followers/Month
lifetime average
14.1M
Hearts/Month
lifetime average
10.5
Videos/Month
lifetime average
We also record @jamescharles's follower count over time. See the @jamescharles TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
James Charles (@jamescharles) is a verified beauty TikTok account with 39.6M followers and 1,187 videos. That ranks 49 of the 1,349 accounts with a TKMetrics report by followers, 36.0x the median account. Since it was created 9.4 years ago it has averaged 351.7K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2017-01-29 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 108K:1 |
Data Summary
| Videos Analyzed | 288 (24.3% of total) |
| Avg Plays per Video | 10,007,284 |
| Avg Likes per Video | 895,481 |
| Engagement Rate | 9.35% |
Metrics based on 288 most recent videos (24.3% of 1.2K total).
Engagement Analysis
Based on 288 videos (24.3% sample)
Across the 288 videos we analysed (Sep 11, 2024 to Jun 12, 2026), the average video got 10.0M plays and 8.9% of viewers liked it, 2.0x the 4.5% median like rate of the creators we track. Saves (0.30% of views) and shares (0.34%) are about level; comments are 0.06%.
10.0M
Avg Plays/Video
895.5K
Avg Likes/Video
5.7K
Avg Comments/Video
34.5K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 288 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 288.
23.0M
Median plays, top 60 videos
1.9M
Median likes, top 60 videos
30.5M
75th percentile plays
78.6M
Top Video
23.63
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 288-video sample across 1.2K total videos.
11.9B
Est. Total Plays
1.6B
Total Likes (TikTok's count)
6.8M
Est. Total Comments
40.9M
Est. Total Shares
35.9M
Est. Total Saves
Engagement Ratios
@jamescharles turns 8.9% of views into likes, 0.30% into saves and 0.34% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
8.95%
Likes / Views
0.06%
Comments / Views
0.34%
Shares / Views
0.30%
Saves / Views
Viral Hit Rate
12.5% of this account's videos beat its own average views by 2x, a breakout rate higher than 72% of the creators we track. The 5x figure is the same measure at five times the norm.
12.5%
2x Avg (36 of 288)
1.0%
5x Avg (3 of 288)
Consistency Score
@jamescharles's view count swings by a CV of 1.03, steadier than 88% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
C
CV: 1.03
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 10.0M views/video, and about 13.9 videos a month (its posting rate in this sample)
$25,213 – $63,033
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (133 of 288 analysed videos, with 45% of their views)
Sponsorship Value (Est. Per Post)
Based on 39.6M followers
$197,967 – $475,121
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 288 videos
36 of the 288 videos (12.5%) passed twice the average plays and 3 passed five times it. Plays are mixed from one video to the next (consistency grade C). 92 of 288 videos are under 15 seconds and 133 run a minute or longer.
Primary Content Categories
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
1m 25s
Average Duration
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 92 | 9.35% |
| 15-30s | 38 | 8.67% |
| 30-60s | 25 | 8.54% |
| 1-3min | 90 | 9.05% |
| 3min+ (best) | 43 | 9.89% |
Posting Patterns & Optimal Timing
Based on 288 videos (24.3% sample)
The account posts 3.2 videos a week, most often on Saturday and Friday and most around 22:00 and 23:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 3.2 |
| Avg Gap Between Posts | 52.8h |
| Data Range | Sep 11, 2024 to Jun 12, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 291 uploads with a date, a wider set than the 288 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts around 3.2 times a week with the busiest activity at 23:00 UTC. Posting peaks on Friday and Saturday while Sunday is quiet.
Top Videos
Top 60 by play count from 288 analyzed
295.1M
Combined Plays (Top 5)
15.0M
Combined Likes (Top 5)
59.0M
Avg Plays per Top Video
CAN I GUESS THE COCA COLA HELLO?? 👀
78.6M
Views
733.2K
Likes
166.0K
Comments
23.7K
Shares
23.1K
Saves
filmed this yesterday, but I promised privately that I would wait for the court case to be over before speaking publicly. happy kayla got the justice that she deserves 🤍
73.5M
Views
4.4M
Likes
108.8K
Comments
559.0K
Shares
406.4K
Saves
I LOVE Y’ALL SOOO MUCHHHHH 🥹
60.0M
Views
1.5M
Likes
25.8K
Comments
9.7K
Shares
53.6K
Saves
thank you @super.secret.influencerr for tagging me in the USC speak your mind ice bucket challenge 😭🧊💀 @Camilla Araujo @Alex Warren @haleyybaylee you have 24 hours!!
44.0M
Views
4.9M
Likes
18.8K
Comments
121.8K
Shares
207.4K
Saves
put it AWAY
39.1M
Views
3.6M
Likes
10.4K
Comments
83.5K
Shares
127.9K
Saves
55 more top videos for @jamescharles
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 288 most recent videos (24.3% of 1187 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 8.9%, 2.0x the 4.5% median like rate of the creators we track
- + Verified account
Questions about @jamescharles
How many followers does @jamescharles have on TikTok?
@jamescharles has 39.6M followers on TikTok.
What is @jamescharles's TikTok engagement rate?
@jamescharles has an engagement rate of 9.35% based on their recent videos.
How much does @jamescharles earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @jamescharles's estimated Creator Rewards earnings are $25,213 - $63,033 per month (only videos over 1 minute earn), with estimated sponsorship value of $197,967 - $475,121 per post.
How many TikTok videos has @jamescharles posted?
@jamescharles has posted 1.2K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @jamescharles's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 288 analyzed videos (24.3% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @jamescharles TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/jamescharles-tiktok-profile-stats/