James Charles

This creator ranks 49th among the 1349 tracked accounts and holds 39.6M followers, which is 36.0 times the median follower count of 1.1M. This standing classifies the account as a giant at the top of the field. The growth rate of 351.7K new followers every month indicates fast growth for an account that has been active for 9.4 years. The catalog has accumulated 11.9B total plays and 1.1B total likes to establish a large historical footprint. High share counts of 40.9M indicate wide word of mouth distribution while 35.9M saves confirm the content has high rewatch value for a brand audience. The 8.95% like rate clears the 4.93% median, confirming that the engagement is much higher than typical expectations for this size. Average views are at 10.0M per video, which is well in line with what an account of this scale should produce. The following report breaks down specific content performance and audience demographics.

This audience approves of content at a rate much higher than the average user. The 8.95% like rate ranks in the top 25% of all creators. High share rates of 0.345% and save rates of 0.302% indicate strong advocacy and intent to return. These behaviors outpace the 0.057% comment rate, which reflects a smaller appetite for public discussion. The audience prefers personal curation over community conversation. Brands should expect high organic reach through shares but may find lower engagement in the comments section. The raw counts of 34.5K shares and 30.3K saves confirm that viewers treat this content as a reference point. Downloads sit at 1.4K with a 0.014% rate, making it the least frequent action. Reach is somewhat unpredictable due to a high consistency coefficient of 1.03. While 36 videos doubled the average reach and 3 reached five times the average, the variance suggests inconsistent growth patterns across the catalog. This audience functions as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their large reach. A follower count of 39.6M suggests a high-end sponsorship bracket that far outpaces what they would earn from the Creator Fund. While the Creator Fund pays pennies per thousand views, brand deals scale with total audience size and offer much higher returns. The rank of 49 among 1,349 creators means this profile commands a notable premium in negotiations. This high ranking allows them to demand top-tier rates and decline lower offers that a median creator would have to accept. A high like rate of 8.95 percent places them at the upper end of their potential earning range for every campaign. A gut check on cost per view helps determine if a quote pays for reach or for brand equity. Dividing the estimated sponsorship band by 10.0M average views shows if an advertiser is overpaying for a name. These are modelled estimates from public metrics, not disclosed earnings.

Videos exceeding three minutes dominate the engagement profile of this account. This specific duration earns a 9.89% engagement rate compared to 8.54% for clips between thirty and sixty seconds. Choosing the longer format provides a notable boost in interaction per view. Prioritize these longer pieces over mid-length clips to maximize how much each viewer contributes. Original audio covers about 80% of the content. This choice trades out the easy reach of trending sounds for a consistent, branded atmosphere. Captions average just 67 characters to keep the focus on visual delivery. Locking both duet and stitch features ensures the audience stays within this specific profile rather than branching off into remixes. The standout video lasted 125 seconds and earned 78.6 million views. That reach was roughly 7.9 times higher than the typical performance for this creator. It garnered 733.2K likes against 166k comments, a ratio of four likes per comment. Such high engagement relative to likes indicates that this specific clip sparked active discussion among viewers. Average views reach 10 million per post. This scale means the account functions as an established powerhouse rather than a growing niche page. Growth tactics should focus on maintaining this large floor through high production values. The sheer volume of reach makes small optimizations for engagement less critical than staying consistent with the existing brand style.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds as it has the highest count of 90. Videos over 180 seconds perform best with a 9.89% engagement rate despite being less frequent.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post nearly double the field median with a steady volume that supports reliable planning. They have maintained this pace for over a year and a half to establish a durable habit. While the high consistency score confirms a regular output, the variance in gap timing suggests a less rigid clockwork and more of a consistent flow. This creator ranks near the top of the field in followers and average views. You can expect fresh content to land most often on Friday and Saturday. The quietest day for new posts is Sunday. Most uploads occur around 23:00 UTC. Marketers can rely on a dependable drumbeat of content rather than sporadic drops. Aligning a campaign with the Friday or Saturday windows provides the best chance to sync with their active posting schedule.

Audience & Reach

This creator holds a top-of-field rank with a multiplier of 36.0 over the median follower count. This indicates that a single campaign can achieve broadcast-scale reach across a wide audience. The engagement levels sit well above the median like rate. A higher percentage of viewers interacting with content means a brand message will likely gain more traction per view than average. The primary concentration for this profile is in the United States. While this allows for high impact within that specific market, brands cannot rely on the Australian or British segments to fulfill international objectives. Other creators would be needed to reach those smaller regions effectively. The lifetime footprint covers over 11 billion total plays across the history of the account. A brand tag appearing alongside such a deep archive means the placement sits next to content already consumed by billions rather than starting from zero. The audience fits the beauty and cosmetics category. This alignment works because the high like response suggests a highly engaged viewer base within a specific niche despite the large scale of the total reach.