Gordon Ramsay

Ranking 43 out of 1349 tracked creators puts this account in the category of a giant. With 40.9M followers, it holds 37.2 times the median follower count of the other creators we track. The growth trajectory is fast, as the account adds 536.9K new followers every month despite being over six years old. Average views reach 4.2M per video, which is high for an account of this size. The like rate of 8.44% exceeds the median of 4.93%, indicating strong engagement with the content produced. The rest of this report breaks down specific audience demographics and content performance trends.

The audience approves of content at a rate well above the median. This high approval confirms strong brand affinity and positive sentiment. Saves represent the most frequent action with a rate of 0.87% followed by shares at 0.345%. Comments occur at 0.078%. These figures translate to 36.7K saves, 14.6K shares, and 3.3K comments per video. The audience prioritizes personal reference and word-of-mouth advocacy over active conversation. Brands should focus on creating evergreen utility rather than seeking high comment volume. Reach is erratic with a consistency coefficient of 3.51. Two videos reached five times the average while two hit double the average. This indicates inconsistent reach that fluctuates between steady performance and occasional spikes. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With over 40 million followers, they sit in a high bracket where brand partnerships can command between $150,000 and $300,000 per post. Creator Fund payouts are much smaller because that program pays only pennies per thousand views regardless of follower count. A rank of 43 out of 1349 means this creator commands a notable premium for their name. They can decline low offers because their high standing and strong engagement rate place them in an elite tier of influence. A buyer should treat the top end of the estimated range as a starting point for negotiation rather than a fixed price. The cost per view helps determine if a quote pays for reach or for prestige. At 4.2 million average views, a $150,000 fee equates to roughly $0.036 per view. This high cost confirms that much of the investment goes toward the brand authority associated with the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed favors the 30 to 60 second range where most videos sit. Creating content in this window captures the audience best compared to the under 15 second clips, which see a gap of over 2x less engagement. Original audio is used on roughly two-thirds of posts, choosing a consistent brand identity over the reach of trending sounds. Captions average 101 characters to provide context without being too long. Open duet and stitch settings invite other creators to participate in the content. The top video lasted 88 seconds and reached nearly 19 times the normal view count. It earned 7.1 million likes against only 74.3k comments, meaning it won through passive watching rather than active debate. Average views of 4.2 million show a large established reach for this account. Success here relies on maintaining high volume and brand consistency at scale.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 11 instances recorded. This length is not confirmed as the best performing since no engagement line is provided.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a sparse high-production cadence because their low posting frequency is offset by a top-tier follower rank and high average views. They post much less often than the field median, but their large reach indicates each upload is treated as a major production rather than daily content. This pace has remained stable for nearly three years. Because of the inconsistent gap between posts, you cannot expect a steady drumbeat of new content. New uploads are most likely to land on Thursday and Saturday, with Monday serving as a quiet day. The busiest hour for fresh content is 22:00 UTC. Marketers should plan campaigns around these sporadic drops rather than expecting frequent posts to maintain brand visibility.

Audience & Reach

The account holds a top-of-field rank with a multiple of thirty-seven over the median follower count. This scale provides a brand with reach that covers millions of people in a single campaign. The like response sits well above the median rate. A higher engagement ratio suggests that messages from this profile land more effectively than average content on the platform. This audience fits the food and beverage category because the high engagement rates combined with broadcast-scale follower numbers support large-scale brand awareness for culinary products.