BORREGO

This creator ranks 54 out of 1349 tracked accounts and holds 36.2M followers, making them a giant that sits 32.9 times above the median follower count. The account has gained 537.8K followers every month over its 5.6 year lifespan, which qualifies as fast growth for this age. The average of 20.9M views per video is high and aligns with the expectations for a creator of this scale. With a 9.51% like rate, the engagement clearly exceeds the median of 4.93%. The rest of this report covers deeper content performance metrics and audience interaction patterns.

The audience shows much higher approval than the average user, ranking 306 out of 1349 for like rates. High saves to views at 0.372% indicate that viewers find this content worth keeping as a reference. Shares at 0.078% and comments at 0.043% show lower levels of active promotion and discussion compared to the saving behavior. The raw totals include 16,300 shares, 9,000 comments, and 77,900 saves. Brands should prioritize this channel for high intent and longer content shelf life rather than immediate conversation or viral spread. Reach is inconsistent with a consistency coefficient of 1.03. Only 4 videos reached double the average while one hit the five times threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large reach. A follower base of 36.2M supports a high-end brand deal range between $150,000 and $400,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of the audience size. Brand deals scale with total followers while platform funds rely on raw view counts to distribute small payments. Their rank of 54 out of 1349 means this creator commands a premium for their influence. They can demand top-tier rates and decline smaller offers because of their high standing in the ecosystem. A high like rate suggests they occupy the upper end of the $150,000 to $400,000 range. Buyers should check if a quote exceeds $19.13 per view to see if they are paying for the name rather than just the reach. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos above 180 seconds dominate this feed as the primary format. Focus on building content that exceeds three minutes to mirror the existing style. This choice creates a consistent presence for an audience used to longer viewing windows. Original audio covers nearly every post, trading potential trend-based reach for a distinct and recognizable brand identity. Short captions average 78 characters to keep the focus on the visuals while still providing necessary context. Duet and stitch settings are wide open across all posts, welcoming other creators to interact with and remix the content. The standout video lasted 58 seconds and pulled over 100 million views, reaching five times the normal average. It earned over 10 million likes against fewer than 50k comments, a lopsided ratio that points toward passive viewing rather than active debate. Average views near 21 million indicate an established audience where consistency is key. This account already functions at a large scale regardless of specific creative tweaks.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos over 180 seconds as they make up more than half of the content. The average video length is 171 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because the low volume of posts relative to the median is offset by a top-tier follower rank and high average views. The account has maintained this slow pace for over three years, establishing it as a durable habit rather than a recent trend. While the inconsistent gap between uploads suggests some variability in timing, the overall strategy favors quality over quantity. New content typically lands on Thursday and Friday, while Sunday remains the quiet day for new posts. The busiest hour for new uploads occurs at 23:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of daily content. Align your campaign tie-ins with the mid-week window to catch fresh uploads during these specific peaks.

Audience & Reach

The account holds a top-of-field rank with over thirty times the median follower count. This positioning means a single campaign will achieve broadcast-scale reach rather than limited niche exposure. The like rate sits nearly double the median average for this platform. Such a high engagement ratio suggests that a brand message will land with much higher impact per viewer than the standard average. This audience fits the entertainment category because the size and stronger-than-average like response indicate a high-reach profile with active interest.