XO TEAM

XO TEAM

@xoteam

www.instagram.com/the_xo_team Joined 2020-03-21

40.3M

Followers

1

Following

1.3B

Total Hearts

4.1K

Videos

317.9K

Avg Hearts/Video

lifetime average

2.58%

Engagement Rate

6.2y

Account Age

538.5K

Followers/Month

lifetime average

17.3M

Hearts/Month

lifetime average

54.4

Videos/Month

lifetime average

We also record @xoteam's follower count over time. See the @xoteam TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

XO TEAM (@xoteam) is a comedy TikTok account with 40.3M followers and 4,076 videos. That ranks 46 of the 1,349 accounts with a TKMetrics report by followers, 36.7x the median account. Since it was created 6.2 years ago it has averaged 538.5K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2020-03-21
Verification No
Profile language (app setting) EN
Follower Ratio 40.3M:1

Data Summary

Videos Analyzed 297 (7.3% of total)
Avg Plays per Video 1,111,275
Avg Likes per Video 27,899
Engagement Rate 2.58%

Metrics based on 297 most recent videos (7.3% of 4.1K total). Averages and rates leave out the 3 pinned videos, which stay at the top of the profile however old they are.

Engagement Analysis

Based on 294 of 297 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 294 videos we analysed got an average of 1.1M plays and 2.5% of viewers liked them, 0.6x the 4.5% median like rate of the creators we track. Saves (0.15% of views) outnumber shares (0.04%); comments are 0.03%.

1.1M

Avg Plays/Video

27.9K

Avg Likes/Video

339

Avg Comments/Video

450

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 297 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 294 that aren't pinned.

2.1M

Median plays, top 60 videos

45.6K

Median likes, top 60 videos

3.3M

75th percentile plays

21.8M

Top Video

0.71

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 294 videos of the sample that aren't pinned across 4.1K total videos.

4.5B

Est. Total Plays

1.3B

Total Likes (TikTok's count)

1.4M

Est. Total Comments

1.8M

Est. Total Shares

6.9M

Est. Total Saves

Engagement Ratios

@xoteam turns 2.5% of views into likes, 0.15% into saves and 0.04% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Bottom quarter

2.51%

Likes / Views

0.03%

Comments / Views

0.04%

Shares / Views

0.15%

Saves / Views

Viral Hit Rate

9.5% of this account's videos beat its own average views by 2x, a breakout rate higher than 41% of the creators we track. The 5x figure is the same measure at five times the norm.

9.5%

2x Avg (28 of 294)

1.7%

5x Avg (5 of 294)

Measured against the average of the 294 videos that aren't pinned.

Consistency Score

@xoteam's view count swings by a CV of 1.76, steadier than 62% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 1.76

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 1.1M views/video, leaving out 3 pinned videos, and about 54.4 videos a month (its lifetime average: videos posted over account age)

$3,465 – $8,662

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (29 of 297 analysed videos, with 14% of their views)

Sponsorship Value (Est. Per Post)

Based on 40.3M followers

$201,665 – $483,997

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 297 videos

28 of the 294 videos that aren't pinned (9.5%) passed twice the average plays and 5 passed five times it. Plays are uneven from one video to the next (consistency grade D). 114 of 297 videos are under 15 seconds and 29 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

30s

Average Duration

<15s
114
15-30s
84
30-60s
70
1-3min
24
3min+
5

The account favors shorter content with 114 videos under 15 seconds compared to just 5 over 180 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

65.0%
193 of 297

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration Videos Avg Engagement
<15s (best) 114 2.82%
15-30s 84 2.63%
30-60s 70 2.73%
1-3min 24 2.24%
3min+ 5 1.64%

Posting Patterns & Optimal Timing

Based on 297 videos (7.3% sample)

The videos we analysed went up most often on Wednesday and Tuesday and most around 8:00 and 12:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 297 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 299 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 299 uploads with a date, a wider set than the 297 videos analysed above.

Wednesday
52
Tuesday
46
Friday
44
Sunday
44
Thursday
40
Saturday
37
Monday
36

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts most on Tuesday and Wednesday with the busiest hour at 8:00 UTC. Monday is the quietest day for posting activity.

Top Videos

Top 60 by play count from 297 analyzed

67.4M

Combined Plays (Top 5, not pinned)

1.8M

Combined Likes (Top 5)

13.5M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @xoteam's profile page

Bringing the Reason trend back ✨

Posted Apr 16, 2026

1.5M

Views

67.5K

Likes

394

Comments

4.3K

Shares

3.5K

Saves

TOMORROW.

Posted Apr 14, 2026

1.3M

Views

68.3K

Likes

696

Comments

14.0K

Shares

6.0K

Saves

who do you wanna see here? 👀 Maddie will take a look at the requests… xoxo

Posted Apr 15, 2026

1.2M

Views

36.6K

Likes

369

Comments

913

Shares

1.7K

Saves

Mar 17, 2024

Who did the best? 😀

21.8M

Views

512.5K

Likes

718

Comments

2.4K

Shares

22.2K

Saves

⏲ 49s ♪ original sound - xoteam – XO TEAM
Jun 05, 2024

Boba challenge 🧋

16.0M

Views

418.0K

Likes

662

Comments

1.9K

Shares

17.6K

Saves

⏲ 2m 30s ♪ original sound - xoteam – XO TEAM
Feb 21, 2024

And what about you guys? 😀

12.0M

Views

250.9K

Likes

1.8K

Comments

2.7K

Shares

21.7K

Saves

⏲ 14s ♪ The Months of the Year - 2014 Version – The Kiboomers
Jan 13, 2024

KISS CHALLENGE

11.0M

Views

126.4K

Likes

661

Comments

1.1K

Shares

11.8K

Saves

⏲ 28s ♪ Reason – XO TEAM
Sep 19, 2024

time flies and Yves is already 1 year old 🥹 @Mary Senn

6.5M

Views

505.1K

Likes

1.8K

Comments

4.8K

Shares

28.5K

Saves

⏲ 14s ♪ original sound - xoteam – XO TEAM

54 more top videos for @xoteam

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 297 most recent videos (7.3% of 4076 total). Excludes stopwords, hashtags, and mentions.

challenge (20) did (19)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

108 unique sounds | from 297 sampled videos
original sound - xoteam - XO TEAM 134x
Sunset Lady - XO TEAM & Johnny Buc Lockwood 9x
Disco Dancer - XO TEAM 7x
Reason - XO TEAM 6x
Night - Gary Grey & XO TEAM 6x
Keep It Coming - Gary Grey & Zhavia & XO TEAM 6x
Out of My League - Fitz and The Tantrums 4x
original sound - alawxly - 𝙙𝙤𝙪𝙙𝙤𝙪𝙫𝙛𝙭’🪽🧡 3x
Beautiful Things - Benson Boone 3x
The Months of the Year - 2014 Version - The Kiboomers 3x

What the numbers say

Strengths

  • + Fans save videos (0.15% of views) 3.8x as often as they share them

Watch-outs

  • ~ Like rate 2.5%, below the 4.5% median like rate of the creators we track
  • ~ Uneven plays from video to video (grade D)
  • ~ Only 29 of 297 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @xoteam

How many followers does @xoteam have on TikTok?

@xoteam has 40.3M followers on TikTok.

What is @xoteam's TikTok engagement rate?

@xoteam has an engagement rate of 2.58% based on their recent videos.

How much does @xoteam earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @xoteam's estimated Creator Rewards earnings are $3,465 - $8,662 per month (only videos over 1 minute earn), with estimated sponsorship value of $201,665 - $483,997 per post.

How many TikTok videos has @xoteam posted?

@xoteam has posted 4.1K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @xoteam's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 297 analyzed videos (7.3% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @xoteam TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/xoteam-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.