XO TEAM

This creator ranks 46 out of 1349 tracked accounts and holds 40.3M followers, which is 36.7 times the median follower count of 1.1M. This scale positions the account as a giant at the top of the field. The growth trajectory is fast, with an addition of 538.5K followers every month over its 6.2 year lifespan. A catalog of 4.5B total plays and 114.9M total likes establishes a large historical footprint for any brand partner. The 2.1M total shares indicate consistent word of mouth distribution across the platform while the 7.0M total saves suggest that the content has high rewatch value and stays in the feeds of the audience. Average views sit at 1.1M per video, which is in line with what an account of this size would predict. However, the 2.53% like rate falls below the 4.93% median, suggesting that while reach is high, the engagement density is lower than typical for its peer group. The following report breaks down these metrics into specific engagement categories.

This audience approves of content less than the platform average, ranking 1028 out of 1349 for like rates. The data shows high intent to return through saves at 0.154% compared to a lower download rate of 0.035%. Savers recorded 1.7K times while download counts reached 393. This audience over-indexes on saving content as a reference point rather than downloading it for offline use. Shares at 0.046% and comments at 0.031% show moderate word-of-mouth spread and community discussion. These behaviors are lower in frequency than the save rate. A brand should prioritize high-value information that justifies a save over content meant for immediate conversation or viral sharing. Reach is inconsistent across the 297 videos. Only 9.4% of posts reached double the average, while only 5 hit the five times multiplier. A consistency score of 1.76 indicates erratic reach patterns rather than steady growth. This audience is a save-focused group rather than an active conversation group.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their large audience. A follower count of 40.3M suggests a potential brand deal range between $150,000 and $250,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views. Sponsorships scale with the size of the loyal community while the fund relies on raw volume to generate small amounts of cash. Their rank of 46 out of 1349 puts them in a position of high leverage. A creator at this level commands a premium and can decline lower offers from brands seeking reach. The sponsorship range acts as a starting point for negotiations rather than a fixed fee. A cost per view calculation of $0.15 to $0.23 helps buyers determine if they are paying for the name or just the impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the backbone of this feed. Videos under 15 seconds earn a 2.82% engagement rate while those over three minutes only hit 1.64%. This means shorter content performs nearly twice as well as the longest format per view. Focus on the sub-15 second window to maximize interaction relative to time spent. Original audio appears in 65% of posts. This choice prioritizes a unique brand identity over the easy reach provided by trending sounds. Short captions average only 36 characters, ensuring the text supports rather than distracts from the visuals. Disabling both duet and stitch features keeps the content exclusive to this account and limits outside remixing. The top video lasted 49 seconds and reached 21.8 million views. This peak performance was about 19.5 times higher than the normal reach for a standard post. With over 700 likes for every single comment, the clip earned passive engagement rather than active debate. People clicked to watch and like without stopping to participate in a conversation. Average views of 1.1 million indicate a large, established presence. Growth tactics here should focus on maintaining high baseline reach through consistent formatting. The scale of this account means that minor fluctuations in engagement are less critical than the sheer volume of eyes on every post.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors shorter content with 114 videos under 15 seconds compared to just 5 over 180 seconds. These short videos perform better than longer ones because they reach a 2.82% engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind cadence because they post well above the field median with a high follower rank and consistent volume. They have maintained this posting frequency for over two years to establish a reliable habit. While their consistency grade is lower due to irregular gaps between posts, the sheer volume of content provides a steady stream for planning. New videos typically land on Tuesday and Wednesday with a peak upload time at 08:00 UTC. Monday serves as the quiet day for new uploads. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You should aim to align campaign tie-ins with the active mid-week windows when fresh content is most likely to appear.

Audience & Reach

The creator holds a top-of-field rank with a follower count many times higher than the median. This ranking indicates that a single campaign can reach a broad audience across the platform. A like rate well below the median suggests the content reaches people who do not interact with every post. Brands should expect lower engagement rates on sponsored placements compared to the average creator. The US dominates the region share at nearly all of the sampled views. While this allows for high penetration in the American market, a brand cannot count on the Indonesian or Italian segments to fulfill a global brief. These smaller markets require separate creators to reach those specific regions effectively. Total plays across the catalog reach billions of views. A brand tag appearing here sits alongside content that has already been seen by billions of people rather than starting from zero. This audience fits the music category because it combines high-volume distribution with a low like response typical of top-tier entertainment hubs.