IdeaTime⭐Everywhere😎

This creator ranks 267 out of 1349 tracked accounts and holds 14.9M followers, making it a giant that sits at over thirteen times the median follower count. The account earns 252.1K new followers every month, which is fast growth for an account that has been active for 4.9 years. A total of 16.8B plays across the catalog establishes a large archive of content. The 825.9M likes indicate consistent engagement with these videos over time. With 21.2M shares, the content achieves high word of mouth distribution to new viewers. The 66.7M total saves suggest that the content provides high utility or rewatch value for a brand looking for longevity. Average views reach 2.1M per video, which is in line with what an account of this size would predict. While the 4.92% like rate falls just below the 4.93% median, it remains stable across such a large volume of content. The following report breaks down specific engagement metrics and audience demographics.

The audience approval rate sits just below the platform median. This indicates that while viewers find the content acceptable, they do not interact with it more than the average user. Saves represent the most frequent action for this audience. The high save rate of 0.398% compared to other metrics shows a strong intent to return to the content as a reference point. Shares at 0.126% and downloads at 0.122% follow as secondary actions, both showing consistent interest in keeping or spreading the information. These two behaviors outpace the comment rate of 0.03%. With 8.2K saves, 2.5K downloads, 2.6K shares, and 614 comments per video, the data shows a community that prefers private consumption over public conversation. Brands should focus on evergreen utility rather than starting dialogues. Reach is inconsistent across the 243 videos. Only 8.2% of content hit the 2x average mark of 20 views, and only 5 videos reached the 5x threshold. A consistency score of 5.01 indicates erratic reach patterns. This volatility suggests that while specific pieces can land well, the primary growth engine is unpredictable. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this account. A follower base of 14.9M suggests a brand fee range between $50,000 and $100,000 per integration. This high valuation stems from the large reach of the audience rather than platform payouts. Creator Fund payments rely on total views and pay only pennies per thousand impressions. Sponsorships scale with the established following to provide much higher returns for brands than direct creatorer monetization programs. The rank of 267 out of 1349 indicates a high level of authority in the market. This position allows the creator to command a premium and select specific partners rather than accepting every offer. A buyer should view the estimated range as a starting point for negotiations because of this elite standing. The average views of 2.1M per video create a cost-per-view benchmark of roughly $0.03 to $0.05 per view. This calculation helps a brand determine if a quote is paying for raw reach or the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the core of this feed since most posts land under 15 seconds. This specific bucket earns a much higher engagement rate than the 15 to 30 second range. You should prioritize sub-15 second edits because they perform nearly twice as well as the slightly longer clips. Use the shorter format as your primary goal to maximize interaction per view. Original audio appears on about 39% of the content. This choice trades potential reach from trending sounds for a unique brand identity. Captions stay extremely brief at an average of five characters, meaning every word must function as a punchy hook. Disabling both duets and stitches keeps the focus entirely on the original content rather than collaborative remixing. The top video lasted only 6 seconds and pulled 117.4 million views, reaching over 57 times the typical audience size. It earned 16.2 million likes against 76k comments to create a ratio of 213 likes for every single comment. This lopsided split confirms that short, punchy clips drive passive engagement rather than active debate. Average views sit at 2.1 million per video for this account. Such a high floor indicates an established presence with a large audience base. Success here depends on maintaining consistent quality for a large crowd rather than seeking small-scale growth. The scale of the following means content must appeal to a broad demographic immediately.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 151 posts in that range. These short videos perform worse than the 1 to 3 minute category which has a higher engagement rate of 1.35%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The account follows a sparse high-production cadence because its large follower rank and high average views outweigh its lower posting frequency compared to the median. While the volume of content is below the field average, the creator ranks near the top of the field in reach. This pace has remained stable for over three years, establishing a durable habit despite the low consistency grade. The erratic gaps between posts mean the creator does not follow a clockwork schedule. Content tends to land on Sunday and Wednesday, while Saturday remains the quietest day. Most uploads occur around 10:00 UTC. Marketers should expect sporadic drops rather than a predictable weekly drumbeat. You can time your tie-ins for Sundays or Wednesdays when new content is most likely to appear.

Audience & Reach

The creator holds a top-of-field rank with a 13.6x multiple over the median follower count. This high standing means a single campaign can reach many people across a wide demographic. Content reaches the United States exclusively according to the sampled data. A brand can target American consumers effectively but must look elsewhere for a multi-region or global campaign. The like rate sits just below the 4.93% median. Because the engagement is nearly identical to the average, a sponsored post will land with an expected level of standard interaction from viewers. Total lifetime plays reach 16.8 billion across the existing catalog. A brand tag appearing alongside such content sits next to assets that have already been viewed billions of times rather than starting fresh. The audience fits the technology category because the high follower rank and consistent like response support a broad product launch.