15.0M
Followers
51
Following
163.2M
Total Hearts
1.2K
Videos
137.0K
Avg Hearts/Video
lifetime average
4.35%
Engagement Rate
6.1y
Account Age
205.7K
Followers/Month
lifetime average
2.2M
Hearts/Month
lifetime average
16.3
Videos/Month
lifetime average
We also record @mati_fa's follower count over time. See the @mati_fa TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Mati Family (@mati_fa) is a family & kids TikTok account with 15.0M followers and 1,191 videos. That ranks 265 of the 1,349 accounts with a TKMetrics report by followers, 13.7x the median account. Since it was created 6.1 years ago it has averaged 205.7K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2020-05-19 |
| Verification | No |
| Profile language (app setting) | FR |
| Follower Ratio | 294K:1 |
Data Summary
| Videos Analyzed | 298 (25.0% of total) |
| Avg Plays per Video | 2,531,715 |
| Avg Likes per Video | 105,166 |
| Engagement Rate | 4.35% |
Metrics based on 298 most recent videos (25.0% of 1.2K total). Averages and rates leave out the 3 pinned videos, which stay at the top of the profile however old they are.
Engagement Analysis
Based on 295 of 298 videos, leaving out 3 pinned videos
Leaving out its 3 pinned videos, the other 295 videos we analysed got an average of 2.5M plays and 4.2% of viewers liked them, 0.9x the 4.5% median like rate of the creators we track. Saves (0.32% of views) outnumber shares (0.10%); comments are 0.10%.
2.5M
Avg Plays/Video
105.2K
Avg Likes/Video
2.5K
Avg Comments/Video
2.5K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 298 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 295 that aren't pinned.
6.2M
Median plays, top 60 videos
187.3K
Median likes, top 60 videos
9.3M
75th percentile plays
218.4M
Top Video
7.34
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 295 videos of the sample that aren't pinned across 1.2K total videos.
3.0B
Est. Total Plays
163.2M
Total Likes (TikTok's count)
3.0M
Est. Total Comments
3.0M
Est. Total Shares
9.7M
Est. Total Saves
Engagement Ratios
@mati_fa turns 4.2% of views into likes, 0.32% into saves and 0.10% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
4.15%
Likes / Views
0.10%
Comments / Views
0.10%
Shares / Views
0.32%
Saves / Views
Viral Hit Rate
12.9% of this account's videos beat its own average views by 2x, a breakout rate higher than 73% of the creators we track. The 5x figure is the same measure at five times the norm.
12.9%
2x Avg (38 of 295)
2.4%
5x Avg (7 of 295)
Measured against the average of the 295 videos that aren't pinned.
Consistency Score
@mati_fa's view count swings by a CV of 3.94, steadier than 11% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 3.94
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 2.5M views/video, leaving out 3 pinned videos, and about 16.3 videos a month (its lifetime average: videos posted over account age)
$12,448 – $31,120
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (201 of 298 analysed videos, with 75% of their views)
Sponsorship Value (Est. Per Post)
Based on 15.0M followers
$75,092 – $180,220
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 298 videos
38 of the 295 videos that aren't pinned (12.9%) passed twice the average plays and 7 passed five times it. Plays are uneven from one video to the next (consistency grade D). 11 of 298 videos are under 15 seconds and 201 run a minute or longer.
Primary Content Categories
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
1m 27s
Average Duration
The account favors videos between 60 and 180 seconds as they make up more than half of the content.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 11 | 4.15% |
| 15-30s | 30 | 4.18% |
| 30-60s | 56 | 4.08% |
| 1-3min | 176 | 4.52% |
| 3min+ (best) | 25 | 4.82% |
Posting Patterns & Optimal Timing
Based on 298 videos (25.0% sample)
The videos we analysed went up most often on Saturday and Tuesday and most around 20:00 and 21:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 298 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 303 uploads, pinned ones included.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 303 uploads with a date, a wider set than the 298 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The busiest hour is 21:00 UTC.
Top Videos
Top 60 by play count from 298 analyzed
116.4M
Combined Plays (Top 5, not pinned)
6.2M
Combined Likes (Top 5)
23.3M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @mati_fa's profile page
🥹🥹@Matifa @Mati_family LUKE INSTA & YOUTUBE : Babymatifa FB & 👻 : Matifaofficiel #matifa #matifamily #babypoulet #mama #maman #matifaandluke #dubai #family #babymatifa #mati_fa
Posted Feb 07, 2024
218.4M
Views
7.5M
Likes
119.3K
Comments
650.9K
Shares
530.9K
Saves
Le piège 😳 / The trap 🤣@Mati_family 👻 : Matifaofficiel INSTA & YOUTUBE : Babymatifa #babymatifa #matifa #mati_fa #mati_famiily #piege #comedie #comedy #poulet #chicken #matifaandluke #matifaetmaman #matifaetpapa #babypoulet
Posted Apr 09, 2023
116.1M
Views
3.8M
Likes
63.0K
Comments
331.9K
Shares
237.0K
Saves
😠😠😠😠 @Matifa @Matifa @Matifa INSTAGRAM & 👻 : Babymatifa #matifa #mati_fa #babymatifa #poulet #papa #chicken #family #famille #drole #gateau #vengeance #baby #babypoule #mdr
Posted Aug 30, 2022
94.9M
Views
3.2M
Likes
60.8K
Comments
275.8K
Shares
179.1K
Saves
🤣🤣🤣 @Family Luke INSTA & YOUTUBE : Babymatifa#matifa #mati_fa #babypoulet #humour #humour #vivian #babyluke #familjy
40.2M
Views
2.9M
Likes
69.5K
Comments
85.7K
Shares
199.8K
Saves
🤣🤣🤣@Mati Family @Family Luke INSTA & YOUTUBE : BABYMATIFA FB : Matifaofficiel #matifa #mati_fa #babyluke #matifamily #matifaandluke #funny #babymatifa #famille #usa #uae #uk #rire
25.3M
Views
1.4M
Likes
19.8K
Comments
59.0K
Shares
104.0K
Saves
FR : La maquilleuse personnelle de® -maman, c'est Matifa. Son outil préféré ce liner. EN: Mom's personal makeup artist: Matifa. Her tool of choice: this liner. @sheglam #SHEGLAM #SHEGLAMeyeson #SHEGLAMgelliner #matifamily #makeup
21.8M
Views
995.4K
Likes
8.0K
Comments
17.9K
Shares
87.4K
Saves
LE PIÈGE 😱 THE TRAP 😳 @Family Luke INSTA & YOUTUBE : Babymatifa FB : Matifaofficiel #matifa #mati_fa #babypoulet #babymatifa #omg #poulet #chicken #drole #family #matifaetpapa #matifaanddad #babyluke #funny #rire #comedy #comedie #babychicken
15.1M
Views
581.4K
Likes
15.0K
Comments
25.3K
Shares
45.6K
Saves
💩💩🤣🤣@Family Luke INSTA & YOUTUBE : Babymatifa #mati_fa #matifaandluke #famille #babyluke #usa #uae #humor #matifamily #babymatifa #family #babypoulet #chicken #babychicken
14.1M
Views
263.1K
Likes
10.0K
Comments
8.5K
Shares
31.6K
Saves
52 more top videos for @mati_fa
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 298 most recent videos (25.0% of 1191 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Fans save videos (0.32% of views) 3.3x as often as they share them
Watch-outs
- ~ Uneven plays from video to video (grade D)
Questions about @mati_fa
How many followers does @mati_fa have on TikTok?
@mati_fa has 15.0M followers on TikTok.
What is @mati_fa's TikTok engagement rate?
@mati_fa has an engagement rate of 4.35% based on their recent videos.
How much does @mati_fa earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @mati_fa's estimated Creator Rewards earnings are $12,448 - $31,120 per month (only videos over 1 minute earn), with estimated sponsorship value of $75,092 - $180,220 per post.
How many TikTok videos has @mati_fa posted?
@mati_fa has posted 1.2K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @mati_fa's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 298 analyzed videos (25.0% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @mati_fa TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/mati_fa-tiktok-profile-stats/