Mati Family

This creator sits as a giant in the ecosystem with a rank of 265 out of 1349 tracked accounts and 15.0M followers, which is 13.7 times the median follower count of 1.1M. The growth trajectory is fast because the account adds 205.7K new followers every month despite being active for 6.1 years. A lifetime footprint of 4.7B total plays and 181.7M total likes establishes a large historical presence across the platform. The 8.0M shares indicate high word of mouth distribution while 13.4M saves suggest the content has lasting utility that prompts viewers to keep or rewatch specific videos. The average view count of 3.9M per video is in line with what an account of this size would predict, but the like rate of 3.86% falls below the median of 4.93%. This gap suggests that while reach is high, the engagement intensity per view is lower than the typical creator average. The rest of this report breaks down the specific content pillars driving these metrics.

This audience approves less than the typical viewer because the like rate sits at 3.86% against a 4.93% median. This puts the creator in rank 800 of 1349. Savvy viewers prioritize utility over passive approval by choosing to save content at a rate of 0.285%. Shares occur at 0.17%, while downloads reach 0.11% and comments land at 0.083%. These actions total 11.2K saves, 6.7K shares, 5.0K downloads, and 3.3K comments per video. The audience over-indexes on saving content as a reference tool compared to other interactions. This indicates a high intent to return to the material for future use. Brands should treat this channel as a source of evergreen utility rather than just immediate entertainment. Reach is inconsistent with a consistency coefficient of 3.94. Only 7.4% of the 298 videos reached 2x average, and only 6 hit the 5x mark. This suggests reach fluctuates wildly rather than growing steadily. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 15.0M followers, they can command a campaign fee between $40,000 and $75,000 per post. Creator Fund payouts are negligible by comparison because those funds pay only pennies per thousand views while sponsorship fees scale directly with the size of the audience. A rank of 265 out of 1349 indicates a high level of authority. This creator sits well above the median and can command a premium for their influence. They have the leverage to decline low offers because their brand carries weight beyond raw views alone. The lower like rate suggests they are a stable, established figure rather than a fleeting trend. The cost per view for a sponsored post sits between $0.01 and $0.02 based on 3.9M average views. This calculation helps a buyer determine if a quote is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos dominate this account, with most clips lasting between 60 and 180 seconds. The audience engages better with these mid-length pieces than the shortest ones, as the 30 to 60 second category sees a lower rate than the 3 minute plus content by about 0.74 percentage points. Target the 180-second mark to maximize engagement potential. Producing clips under 30 seconds is less effective for this specific community. Original audio appears in over two thirds of the posts. This choice prioritizes a consistent brand identity over the easy reach provided by trending sounds. Captions average 150 characters, providing substantial context that supports the longer video durations. Disabling both duet and stitch features keeps the focus entirely on the creator's output without inviting outside remixes. The top post lasted 136 seconds and grabbed 218.4 million views, beating the typical reach by a factor of over 55. It earned 7.5 million likes against only 119.3k comments. This ratio means the video worked as a passive viewing experience rather than a conversation starter. Most people clicked like without stopping to type a response. Average views near 3.9 million indicate a large, established audience. Success here relies on maintaining a high baseline of reach rather than chasing small growth milestones. The scale of this account means every post reaches millions regardless of minor tweaks. Consistency in the long-form format is what maintains this level of visibility.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they make up more than half of the content. However, videos over 3 minutes perform better with a 4.82% engagement rate compared to the 4.08% seen in the 30 to 60 second range.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a sparse high-production cadence because their low posting frequency is offset by an elite follower rank and high average view counts. They post roughly every five days, which falls below the field median but reflects a deliberate choice for high-quality content over volume. This pattern has remained stable for nearly four years. While the consistency grade is low due to irregular gaps between posts, the long duration of this behavior confirms it as a settled habit rather than a new trend. New content typically lands on Tuesday and Saturday, while Sunday remains the quietest day for uploads. The busiest hour for new posts occurs at 21:00 UTC. Marketers should expect sporadic drops rather than a steady weekly drumbeat. Plan your campaign tie-ins around the specific Tuesday and Saturday windows to align with their primary upload days.

Audience & Reach

Ranked 265 out of 1349 with a multiple of 13.7 over the median, this creator operates at broadcast-scale. A single campaign here reaches an audience size that exceeds typical influencer expectations for reach volume. France constitutes the primary market at 73 percent of the share. While brands can effectively target French consumers, they cannot expect to reach viewers in the UAE or Jordan based on this specific profile. The like rate sits below the median by over one percentage point. This lower engagement ratio suggests a wider but less concentrated interest compared to more niche creators. A lifetime footprint of 4.7 billion plays means a brand tag appears alongside content that has already been consumed billions of times. A partnership here places a new message next to a deep archive of previously viewed material rather than just fresh posts. This audience fits the entertainment category because the high volume of views and lower like ratio suggest a broad reach focused on general interest rather than niche community interaction.