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This account ranks 270 out of 1349 tracked creators and holds 14.7M followers, making it a giant that is over 13 times the size of the median creator. Growth is fast as the profile gains 205.4K new followers every month despite being 6 years old. The average view count of 7.5M per video is high for an account of this scale. With a like rate of 13.07% against a 4.93% median, the audience engagement far exceeds the typical benchmark for this tier. The rest of this report breaks down specific content performance and audience demographics.

This audience approves of content at a much higher rate than the typical user, ranking 96 out of 1349. The engagement mix reveals high intent to return and reference. Saves are the most frequent action at 0.555% followed by comments at 0.263%. Shares occur at 0.096%. With 19.6K comments, 7.2K shares, and 41.5K saves, the data shows a heavy lean toward utility over distribution. This audience treats content as a resource to keep rather than a message to spread. Brands should focus on evergreen value since the high save rate indicates viewers want to revisit the information. Reach is erratic with a consistency coefficient of 0.71. Only four videos out of 36 hit the 2x average mark, and none reached the 5x threshold. This suggests inconsistent growth patterns rather than steady climbs. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large following. A follower count of 14.7M suggests a potential sponsorship value between $40,000 and $73,500 per post. Creator Fund payouts are far less lucrative because they pay only pennies per thousand views. Sponsorships scale with the size of the audience while the Creator Fund relies on volume to produce much smaller sums. A rank of 270 out of 1349 places this creator in a position of power. High-ranking names command a premium and can often decline lower offers because their influence is established. The high engagement rate suggests they sit at the top end of the expected payout range. A cost per view check of $0.005 to $0.01 confirms that buyers are paying for a verified brand name rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under thirty seconds dominate this feed and capture most of the engagement. Content between 15 and 30 seconds performs well better than longer videos, as the gap between these segments represents a large jump in reach for the creator. Original audio is the standard here, choosing a distinct brand identity over the broader reach of trending sounds. Captions stay brief at roughly 43 characters to keep the focus on visual elements. Open duet and stitch settings invite other creators to participate with the content. The standout video lasted only 15 seconds and pulled 27.2 million views, which is about 3.6 times the usual reach for a post here. It earned over 200 likes for every single comment, proving that passive watching beats active debate on this account. Average views of 7.5 million confirm this is an established audience rather than a growing niche. Success depends on high-frequency visibility rather than building community through long-form discussion.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds as nearly half of all content falls into this range. The average video length is 23s.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern is Sparse high-production. This creator maintains a top-tier follower rank despite posting well below the field median. While the frequency ranks in the middle of the pack, the large reach per post indicates each upload is a high-effort production rather than a missed opportunity. The current pace has held for over five months. Because the consistency grade is moderate and the variance is high, the schedule fluctuates with irregular gaps between posts. Content typically lands on Thursday and Friday, while Tuesday remains the quietest day. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can time your tie-ins around the active weekend windows, but do not expect daily activity.

Audience & Reach

The creator holds a top-of-field rank with a follower count over thirteen times the median. This position means a single campaign can reach a broad audience rather than a niche group. The like response sits well above the median rate, indicating high engagement per view. A brand message will land with more weight and impact compared to standard content in this space. Because of the large scale and high engagement rates, the account fits the entertainment category.